以下文章来源于凤凰WEEKLY ，作者王动 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 第一关把你当小孩哄， 第二关把你当外国人整。 文 ｜ 王动 编辑 ｜ 闫如意 来源｜ 凤凰WEEKLY（ID：phoenixweekly） 封面来源 ｜ 《妈妈朋友的儿子》 最近，我的朋友圈被一只大脚丫子包围了。 没啥可说的复古派，也要凑个热闹"踩踩"； 而我伟大的同事杜都督，则干脆在评论区打起了广告： 或许你也发现了，小游戏已经"全面入侵"打工人生活了。 在精心凹姿势的自拍和天南海北的美景九宫格中间，这只铁脚丫子总是横插一脚，定时在你的朋友圈刷出来，仿佛某种赛博牛皮癣小广告——配上那句极具 挑衅的文案： "别笑，你试你也过不了第二关。" 广告的评论区好友团建。 抽象派跟评"你也过不了第二关"； 傲娇的留言"菜就多练"； 点奶茶的拼单群、小区的团购群、办公室的吹水群们，会定时有抓大鹅、精明的开局、折螺丝刷出。 办公室咖啡搭子群最近多了一个很重要的功能：在每天凌晨复活大鹅。 如果你好奇地点进去，那你损失的就不仅仅是几兆流量了—— 说好的再过一关就去睡觉，一不小心就熬到了后半夜。 这些规则简单的小游戏，正以惊人的速 ...

以下文章来源于凤凰WEEKLY ，作者王动 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 最近，我的朋友圈被一只大脚丫子包围了。 傲娇的留言"菜就多练"； 没啥可说的复古派，也要凑个热闹"踩踩"； 或许你也发现了，小游戏已经"全面入侵"打工人生活了。 点奶茶的拼单群、小区的团购群、办公室的吹水群们，会定时有抓大鹅、精明的开局、折螺丝刷出。 〓 办公室咖啡搭子群最近多了一个很重要的功能：在每天凌晨复活大鹅。 如果你好奇地点进去，那你损失的就不仅仅是几兆流量了—— 说好的再过一关就去睡觉，一不小心就熬到了后半夜。 这些规则简单的小游戏，正以惊人的速度"占领"打工人的碎片时间。它们与短剧、直播一道，被不少人称为打工人"解压三件套"。 相比短剧和直播的"高调破圈"，小游戏显得低调许多。 却也在无声无息中，悄悄赚大钱。 01 打工人，集体熬夜"抓大鹅" 抓大鹅，是一个规则极其简单的消除游戏： 在杂乱的页面里，点击三个相同的元素把它们消除，直到清空整个画面，你就通关了。 在精心凹姿势的自拍和天南海北的美景九宫格中间，这只铁脚丫子总是横插一脚，定时在你的朋友圈刷出来，仿佛某种赛博牛皮癣小广告——配上那句极具挑衅 ...

Core Insights - The article discusses the rise of casual mini-games, particularly among office workers, highlighting their ability to capture attention and generate revenue through advertising rather than traditional in-app purchases [12][35][39]. Industry Overview - Mini-games have become a significant part of daily life for many workers, often referred to as "stress relief tools" alongside short dramas and live streams [12][18]. - The current monthly active users for WeChat mini-games exceed 500 million, and when combined with Douyin mini-games, the numbers are even more impressive [35]. - The mini-game market in China is projected to reach 500 billion yuan by 2024, with an expected growth to 610 billion yuan by 2025, indicating a 22% year-on-year increase [36][38]. Revenue Generation - Unlike traditional games that rely on sales and in-app purchases, these casual mini-games primarily utilize an advertising monetization model (IAA), where players watch ads to gain in-game benefits [39][42]. - The success of mini-games like "Grab the Goose" and "Screw Folding" demonstrates their ability to generate substantial revenue with minimal development costs, as seen with "Grab the Goose" reportedly earning over 100 million yuan within six months of launch [36][38]. User Demographics - The primary user base for mini-games consists of individuals aged 24-40, with a significant female demographic, which is higher than traditional gaming platforms [74][76]. - Approximately 50% of WeChat mini-game users have never played traditional client games, indicating that mini-games are attracting a new audience [72][74]. Gameplay Characteristics - Mini-games are designed for quick engagement, allowing users to play in short bursts, making them ideal for busy professionals looking to fill fragmented time [77][78]. - The simplicity of gameplay mechanics, often requiring minimal instructions, makes these games accessible to a broader audience, including those who typically do not engage with video games [66][70].

谁也没想到，今年夏天的朋友圈美感，会被一只螺丝钉拼接的机械巨脚踹翻。 融合了工业废土风与荒诞美学的广告图，如电子蟑螂般爬满朋友圈，配上评论区清一色的"别笑，你试你也过不了第二关"，让人困惑之余又忍不住想点进 去一探究竟。 "刷两下朋友圈就是螺丝钉大脚丫子，谁懂底下一堆朋友发的人机评论的救赎感，中式复读机你赢了。" 众人的朋友圈终于实现了推送平权，曾经那些晒豪车飞机广告截图调侃自己身价的朋友，也无一幸免地接收到了打螺丝的邀请。 作为拥有十亿级用户的超级应用，微信一贯以克制可控的姿态在修改设计和迭代，以避免打扰用户，连朋友圈发多了现在都会被折叠成一条消息。 但这只钢铁大脚却能在信息流里无限增生，成了微信体验的阿喀琉斯之踵。 "别笑，你笑你也过不了第二关！"在评论区的重复出现，不仅成功洗脑网友，也引来了品牌的集体抽象整活儿。 吐槽折螺丝是腾讯亲儿子，要不得收多少钱才能这样？ 毕竟这个梗触达的群体之大，是品牌小编们梦寐以求的。 不堪其扰的微信用户们也开始搞抽象复制官方的评论："别笑你，你笑你也过不了第二关"，在游戏推广下面假装人机。 话题热度和洗脑神曲"美美桑内"并驾齐驱 好多人甚至在评论区打自己行业的广告，保证它可 ...

Core Viewpoint - Recent rumors about WeChat allegedly "stealing" friends' avatars for advertising comments have been clarified by a WeChat employee, stating that the platform does not possess such capabilities and that the misunderstanding stems from a specific game advertisement [1][3]. Group 1: WeChat's Advertising Mechanism - The controversy originated from an advertisement for a game called "折螺丝," which included a comment designed to engage users and encourage interaction [1][3]. - WeChat confirmed that all comments in the advertisement were genuine user comments, and any perception of avatar theft was a misunderstanding due to the passage of time [3]. Group 2: Popularity of "折螺丝" - The game "折螺丝" has gained popularity due to its similarity to other casual puzzle games, where players face increasing challenges and are incentivized to watch ads for additional gameplay [4]. - Analysts suggest that the game's success is attributed to its low installation barrier and its appeal to middle-aged players who have limited gaming time but strong spending power [4]. - The game benefits from the natural traffic advantages provided by super apps like WeChat and Douyin, which enhance user engagement through sharing and ranking mechanisms [4]. Group 3: Company Background and Legal Issues - "折螺丝" is developed by Guangzhou Zunyu Culture Development Co., Ltd., established in August 2022 with a registered capital of 10 million yuan [4][6]. - The company has faced legal disputes with Guangzhou Sanqi Network Technology Co., Ltd., a subsidiary of the publicly listed company Sanqi Interactive Entertainment, over copyright infringement issues [6].