居民消费转型

Search documents
“反内卷”系列专题之二:居民如何“反内卷”?
Shenwan Hongyuan Securities· 2025-07-07 08:45
Group 1: Work Hours and Consumer Behavior - Since 2018, China's average weekly working hours have increased to 48.3 hours, which is 21 minutes more per day compared to 2018[3] - The time residents spend on purchasing goods and services has decreased from 80 minutes per day to 43 minutes per day[3] - The most significant "involution" is observed in the manufacturing and productive service sectors, while real estate and life service industries have seen a reduction in working hours[3][4] Group 2: Employment Trends Among Age Groups - The most pronounced "involution" trend is among young people, with an average increase of over 4 hours in weekly working hours over the past five years[4] - For the age group 25-34, weekly working hours increased from 46.7 hours in 2018 to 50.8 hours in 2023[4] - In contrast, individuals aged 55 and above have seen a decrease in working hours by 2.3 hours during the same period[4] Group 3: Policy Recommendations and Economic Rebalancing - Current policies encourage flexible work arrangements and paid leave to address "involution," but these measures primarily target symptoms rather than root causes[5] - The imbalance in employment distribution between manufacturing and service sectors is identified as a core issue, with tariffs potentially facilitating a shift from manufacturing to services[5] - The life service sector has the capacity to absorb labor from the manufacturing sector, as it has seen a 7 percentage point increase in employment share over the past two decades[5][6] Group 4: Service Sector Growth and Consumer Demand - The life service sector's wage growth (18.1%) has outpaced that of manufacturing (10.7%) and productive services (12.4%), indicating a labor shortage in the service sector[6] - There is a significant gap of approximately 1.5 trillion yuan in service employment compared to value-added, suggesting a need for more jobs in this sector[6] - As urbanization increases and GDP per capita rises, service consumption is expected to grow, with a projected annual increase of 0.6% in service consumption share as urbanization reaches 70%[6][7]