Workflow
展+演+销融合模式
icon
Search documents
首届广东优品展览会将于9月12日~14日在穗举行
Guang Zhou Ri Bao· 2025-07-07 16:32
Core Viewpoint - The first Guangdong Quality Products Exhibition will be held from September 12 to 14 in Guangzhou, focusing on consumer themes and aiming to enhance domestic consumption and promote high-quality supply [1][2]. Group 1: Exhibition Overview - The exhibition will feature a "1+1+5+X+2" activity structure, including an opening ceremony, a policy briefing, five themed exhibition areas, multiple precise supply-demand matching activities, and two special supporting events [1]. - The exhibition area will cover 50,000 square meters, showcasing traditional advantageous products such as toys, home goods, ceramics, electronics, home appliances, and clothing [2]. Group 2: Participation and Audience - The event plans to invite over 1,000 exhibitors and more than 2,000 professional buyers, expecting to attract over 80,000 domestic and international professional visitors [2][3]. - The exhibition will leverage connections with approximately 4,000 merchants in professional markets and industrial parks to invite targeted customers, including major buyers like Walmart, Alibaba, and JD [3]. Group 3: Innovative Features - The exhibition will adopt an "exhibition + performance + sales" integration model, featuring a "Guangdong Quality Products Star Performance Carnival" to engage the "Z generation" consumer group [3][4]. - It will also include a "Cultural + Product" promotion plan to enhance overseas channels and attract international buyers [6][7]. Group 4: Services and Support - The exhibition will facilitate precise supply-demand matching by creating a "buyer profile database" and a "supplier capability database" to enhance the matching process [7]. - Various promotional activities will be organized, including brand promotion and new product launches, to maximize the exhibition's impact [4][5].
边追星边扫货!首届广东优品展9月广州启幕
Nan Fang Nong Cun Bao· 2025-07-07 07:35
Core Viewpoint - The first Guangdong Quality Products Exhibition will be held from September 12 to 14 in Guangzhou, aiming to showcase consumer products and promote trade connections [2][4][10]. Group 1: Exhibition Overview - The exhibition is guided by the Provincial Department of Commerce and co-hosted by the Provincial Commercial Association and Guangzhou International Convention and Exhibition Group, themed "Guangdong Quality Products, Beautiful Guangdong" [3][4]. - The exhibition will cover an area of 50,000 square meters, featuring five major themed pavilions: consumer electronics, clothing and beauty, toys, food, and home ceramics [8][9]. - It is expected to attract over 1,000 exhibitors, more than 2,000 professional buyers, and over 80,000 domestic and international visitors [10][11]. Group 2: Unique Features - The exhibition emphasizes the "Quality Products Route" and will showcase innovative and high-quality products from Guangdong's traditional industries [12][13]. - A unique "Exhibition + Performance + Sales" integration model will be introduced, including a "Guangdong Quality Products Star Performance Carnival" to engage the "Z Generation" consumer group [15]. - The event will feature 30 brand special exhibition areas where attendees can scan codes to place orders, benefiting from ticket discounts and product promotions [16][17]. Group 3: Market Engagement - The exhibition will connect with key commercial districts like Beijing Road and Tianhe City, setting up "Quality Product Stations" and pop-up stores [18][19]. - A "Quality Night Market" will be launched in areas like Zhujiang New Town, enhancing the consumer experience with light shows and street performances [20][21]. Group 4: Support and Services - The Provincial Department of Commerce will provide various supports for participating enterprises, including full subsidies for booth fees for qualifying exhibitors, especially focusing on manufacturing and small to medium-sized enterprises [24][25]. - A comprehensive support system involving "Policy + Finance + Logistics" will be established, offering services from exhibition to sales [27][28]. - The exhibition aims to assist foreign trade enterprises in transitioning to domestic sales through dedicated services [29]. Group 5: International and Domestic Outreach - The exhibition will leverage the global network of Lingnan Group to connect with international buyers like Amazon and Walmart, creating tailored promotional plans [30]. - A "buyer profile database" and "enterprise capability database" will be developed using big data technology to enhance matching efficiency between supply and demand [31][32]. - Domestic outreach will include targeted invitations to over 2,000 buyers from major retailers like JD.com and CR Vanguard, while international efforts will focus on buyers from Hong Kong, Macau, and ASEAN regions [33][34].