Core Insights - The 51st CCBE Chengdu Beauty Expo has commenced with a focus on "New Beauty Industry, Creating Business Opportunities," featuring 752 companies and over 4500 domestic and international brands [1] - The "National Brand Accompanying Plan" aims to provide a comprehensive growth platform for national brands through an innovative exhibition-media integration model [1] Group 1: Empowerment and Brand Development - The "National Brand Accompanying Plan" employs a rigorous four-level screening mechanism to evaluate brands based on enterprise qualifications, product strength, and social responsibility, offering tailored empowerment plans over 3-5 years [3] - The plan integrates resources from national media such as CCTV and Xinhua News Agency, creating a full-service system from content production to effect conversion, enhancing brand value in the beauty industry [3][5] - The plan addresses the pain point of beauty brands focusing more on products than branding, providing professional solutions to convert technological advantages into brand value [3] Group 2: Strategic Partnerships and Media Exposure - A strategic agreement was signed between the Sichuan Beauty and Hairdressing Industry Association and the "National Brand Accompanying Plan" to provide rare resources such as special reports and documentary filming for participating brands [5] - The expo featured a "Brand Service Consultation" area, where over 100 companies booked one-on-one brand diagnostics, highlighting the importance of media endorsement in enhancing brand trust [5] Group 3: Case Study of Empowerment - Shengzhuang brand, a leader in technology-enabled health management in the beauty industry, has over 20 years of experience in cosmetic and pharmaceutical R&D, with annual revenue exceeding 2 billion [8] - The company collaborates with Sichuan Agricultural University on customized services and products, achieving a 40% increase in average transaction value and over 65% customer repurchase rate [9] - Shengzhuang has been recognized as one of the "Top Ten Brands in Beauty Health Management" in China for three consecutive years, with a 45% year-on-year revenue growth in 2024 [9] Group 4: Industry Transformation and Expo Evolution - The CCBE has evolved from a product trading platform to an industry ecological hub, marking a critical shift from price competition to value competition in the beauty industry [11] - The integration with the "National Brand Accompanying Plan" signifies a new path for national brands to expand nationwide and move towards high-end markets through exhibition-media collaboration and professional empowerment [11]