2025 年 4 月 17 日，第 51 届（春季）CCBE 成都美博会在 "新美业・创商机" 的主题声中拉开帷幕。作 为西部美业年度盛会，本届展会吸引 752 家企业携 4500 + 国内外品牌齐聚，其中由《了不起的国货》 《发现者》等权威媒体发起的 "民族品牌陪跑计划" 以展媒融合创新模式，为民族品牌搭建全维度成长 舞台。 一、全链路赋能体系落地 构建品牌升级 "加速通道" "民族品牌陪跑计划" 延续其标志性的 "四级筛选机制"，从企业资质、产品力、社会责任等多维度严苛 评估，为入选品牌定制 3-5 年深度赋能方案。该计划整合央视、新华社等国家级媒体及 300 + 行业媒体 资源，构建 "内容生产 - 精准传播 - 效果转化" 全链路服务体系，此前已在糖酒会、食品工业博览会等 场景验证效能，此次落地美博会，标志着其在大消费领域赋能矩阵的进一步完善。展会现场，计划负责 人透露，陪跑服务涵盖品牌战略规划、权威媒体背书、数字化营销等核心模块，尤其针对美业品牌 "重 产品、轻品牌" 的痛点，提供从技术优势转化为品牌价值的专业解决方案。 撰稿人： 蒋谷齐 在门店赋能领域，沥美川商学院构建 "技术培训 + 产品输出 ...

Core Insights - The 51st CCBE Chengdu Beauty Expo has commenced with a focus on "New Beauty Industry, Creating Business Opportunities," featuring 752 companies and over 4500 domestic and international brands [1] - The "National Brand Accompanying Plan" aims to provide a comprehensive growth platform for national brands through an innovative exhibition-media integration model [1] Group 1: Empowerment and Brand Development - The "National Brand Accompanying Plan" employs a rigorous four-level screening mechanism to evaluate brands based on enterprise qualifications, product strength, and social responsibility, offering tailored empowerment plans over 3-5 years [3] - The plan integrates resources from national media such as CCTV and Xinhua News Agency, creating a full-service system from content production to effect conversion, enhancing brand value in the beauty industry [3][5] - The plan addresses the pain point of beauty brands focusing more on products than branding, providing professional solutions to convert technological advantages into brand value [3] Group 2: Strategic Partnerships and Media Exposure - A strategic agreement was signed between the Sichuan Beauty and Hairdressing Industry Association and the "National Brand Accompanying Plan" to provide rare resources such as special reports and documentary filming for participating brands [5] - The expo featured a "Brand Service Consultation" area, where over 100 companies booked one-on-one brand diagnostics, highlighting the importance of media endorsement in enhancing brand trust [5] Group 3: Case Study of Empowerment - Shengzhuang brand, a leader in technology-enabled health management in the beauty industry, has over 20 years of experience in cosmetic and pharmaceutical R&D, with annual revenue exceeding 2 billion [8] - The company collaborates with Sichuan Agricultural University on customized services and products, achieving a 40% increase in average transaction value and over 65% customer repurchase rate [9] - Shengzhuang has been recognized as one of the "Top Ten Brands in Beauty Health Management" in China for three consecutive years, with a 45% year-on-year revenue growth in 2024 [9] Group 4: Industry Transformation and Expo Evolution - The CCBE has evolved from a product trading platform to an industry ecological hub, marking a critical shift from price competition to value competition in the beauty industry [11] - The integration with the "National Brand Accompanying Plan" signifies a new path for national brands to expand nationwide and move towards high-end markets through exhibition-media collaboration and professional empowerment [11]