Core Viewpoint - The recent marketing efforts by leading fund companies aim to maintain the scale and liquidity of the CSI A500 ETF series, despite a significant reduction in overall scale compared to the end of 2024 [1][4]. Fund Scale and Performance - The CSI A500 ETF series has seen a reduction of over 75 billion yuan in scale since the end of 2024, with the overall scale dropping from approximately 2577 billion yuan to 1822 billion yuan as of August 15 [4]. - As of August 15, the leading fund in the CSI A500 ETF series is Huatai-PB with a scale of 201.13 billion yuan, followed by Guotai CSI A500 ETF and E Fund with scales of 181.21 billion yuan and 181.207 billion yuan respectively [1][4]. Marketing Strategies - Fund companies are heavily investing in marketing to sustain existing product scales and liquidity, utilizing various channels including offline advertisements and online promotions on professional platforms [2]. - The marketing efforts have intensified, with daily releases of new marketing materials to attract investors [1][2]. Market Trends - The CSI A500 index has shown strong performance, with 7 out of 11 trading days from August 1 to August 15 experiencing gains, including a nearly 1% increase on August 13 [2]. - The trading activity for the A500 ETF has been robust, with daily transaction volumes exceeding 48 billion yuan during the week of August 11 to August 15 [2]. Net Inflows - For the week of August 11 to August 15, Huatai-PB A500 ETF saw a net inflow of 1.129 billion yuan, while the A500 ETF (512050) had a net inflow of 791 million yuan [3]. - From August 1 to August 15, several ETFs, including Huatai-PB and E Fund, experienced significant net inflows, with Huatai-PB exceeding 1 billion yuan [3]. Future Outlook - The market is expected to enter an upward phase, driven by positive policy signals and increased risk appetite among investors, which could lead to a resurgence in ETF scales [5][6]. - The upcoming earnings disclosures are anticipated to provide further guidance for the market, with a focus on sectors experiencing growth due to industry trends [6].