Group 1 - The core lesson learned in Africa emphasizes the importance of respecting the market, culture, and human nature [1] - The company conducted market research in Tanzania, focusing on the clothing and toy markets [4][12] - The clothing market in Tanzania is evolving, with an increasing number of wealthy individuals seeking mid to high-end fashion [10][11] Group 2 - The toy market in Tanzania is still in its infancy, presenting significant growth potential due to the high birth rate [12] - The company identified that imported toys are expensive due to high shipping costs and tariffs, making them less accessible to the average consumer [13][14] - The company observed a rapid change in the clothing market, with improved store displays and a rise in online shopping [13] Group 3 - The company faced challenges in selling bed linens due to local competition and consumer preferences [32] - The company encountered difficulties with product selection, leading to unsold inventory and financial losses [33][36] - The registration and tax compliance process in Tanzania proved to be costly and complicated, resulting in unexpected fines [37][39]