Core Viewpoint - The article emphasizes that "extreme product power" is the primary productivity force for companies, highlighting the importance of product development over marketing in a competitive environment [2][3]. Group 1: Importance of Product Development - In a highly competitive market, companies must focus on product development to create extreme product power, which serves as a significant leverage point for business operations [2][3]. - The concept of the power law in product development suggests that even a small improvement in product quality can lead to exponential growth in sales and market presence over time [4][6]. - Companies with strong product foundations can outperform larger competitors, as demonstrated by the power law where a small base raised to a high exponent can yield greater results than a larger base with a lower exponent [6][8]. Group 2: Key Recognitions for Building Extreme Product Power - Companies must adopt a consumer-centric perspective, recognizing that their products are just one of many choices available to consumers [8][10]. - Products should aim to achieve at least two out of three desirable attributes: being good (taste, appearance, fun), strong (technology, craftsmanship, supply chain), and large (market scale) to create competitive advantages [12][16]. - Establishing the shortest possible connection with consumers is crucial, as it aligns with their instinctive decision-making processes [14][15]. Group 3: Strategic Product Selection - Selecting the right products is the most critical factor in building extreme product power, accounting for 40% of its importance [23]. - Products should be high-frequency, essential, versatile, and unique to ensure future sales potential [24]. - Successful examples include products that are widely applicable and have high consumer value, such as the "耗油牛柳" from 欧赛斯, which can be used in various dishes [24][25]. Group 4: Research and Development - R&D is the second most important factor, contributing 30% to extreme product power, where defining and developing outstanding products is essential [28][29]. - Companies that prioritize R&D and foster a culture of continuous product improvement tend to excel in the market [29][31]. Group 5: Marketing and Branding - Effective product naming is crucial for extreme product power, requiring names that are memorable, clear, and directly address consumer needs [34][36]. - The creation of compelling product selling points is essential, focusing on a single, strong reason for consumers to purchase [46][49]. - Packaging design should convey the product's value and brand identity, enhancing market appeal and driving conversion [49].