Core Viewpoint - The article emphasizes that "extreme product power" is the primary productivity force for companies, highlighting the importance of product development over marketing in a competitive environment [2][3]. Group 1: Importance of Product Development - In a highly competitive market, companies must focus on product development to create extreme product power, which serves as a significant leverage point for business operations [2][3]. - The concept of the power law in product development suggests that even a small improvement in product quality can lead to exponential growth in sales and market presence over time [4][6]. - Companies with strong product foundations can outperform larger competitors, as demonstrated by the power law where a small base raised to a high exponent can yield greater results than a larger base with a lower exponent [6][8]. Group 2: Key Recognitions for Building Extreme Product Power - Companies must adopt a consumer-centric perspective, recognizing that their products are just one of many choices available to consumers [8][10]. - Products should aim to achieve at least two out of three desirable attributes: being good (taste, appearance, fun), strong (technology, craftsmanship, supply chain), and large (market scale) to create competitive advantages [12][16]. - Establishing the shortest possible connection with consumers is crucial, as it aligns with their instinctive decision-making processes [14][15]. Group 3: Strategic Product Selection - Selecting the right products is the most critical factor in building extreme product power, accounting for 40% of its importance [23]. - Products should be high-frequency, essential, versatile, and unique to ensure future sales potential [24]. - Successful examples include products that are widely applicable and have high consumer value, such as the "耗油牛柳" from 欧赛斯, which can be used in various dishes [24][25]. Group 4: Research and Development - R&D is the second most important factor, contributing 30% to extreme product power, where defining and developing outstanding products is essential [28][29]. - Companies that prioritize R&D and foster a culture of continuous product improvement tend to excel in the market [29][31]. Group 5: Marketing and Branding - Effective product naming is crucial for extreme product power, requiring names that are memorable, clear, and directly address consumer needs [34][36]. - The creation of compelling product selling points is essential, focusing on a single, strong reason for consumers to purchase [46][49]. - Packaging design should convey the product's value and brand identity, enhancing market appeal and driving conversion [49].

Core Viewpoint - The collaboration between White Elephant Food and Wang Yibo aims to elevate the brand's strategy and leverage the popularity of its products on social media platforms [1][4]. Group 1: Brand Collaboration - White Elephant Food announced Wang Yibo as its brand ambassador, enhancing the visibility of its popular products like "Soup is Good" and "Spicy Noodles" [1][4]. - The partnership is rooted in their shared background from Henan, which fosters emotional resonance with consumers [4]. - The marketing campaign includes a significant social media presence and the creation of themed locations to generate buzz [4]. Group 2: Product Innovation - White Elephant Food has consistently focused on user needs, leading to the creation of several hit products such as "Old Hen Soup Noodles" and "Coriander Noodles" [5][6]. - The "Soup is Good" product line has sold over 3 billion servings and has been the top-selling instant noodle product for five consecutive years [5]. - The introduction of "Coriander Noodles" has been validated by market data, and it is expected to become another flagship product for the brand [6]. Group 3: Brand Strategy - White Elephant Food has been dedicated to the concept of "Chinese Good Noodles" for 28 years, emphasizing quality and consumer connection [7]. - The company is undergoing a comprehensive brand upgrade, focusing on regional flavors and traditional Chinese culinary elements [8]. - The "Spicy" market has grown significantly, with White Elephant capitalizing on this trend through various spicy noodle products [8]. Group 4: Market Presence - By 2025, White Elephant Food plans to establish 15 production bases across China, covering over 30 provinces and exporting to 76 countries [9]. - The company has maintained rapid growth over the past two years, becoming a representative of successful domestic brands [9]. - The appointment of Wang Yibo as a brand ambassador is part of a strategy to engage younger consumers and revitalize the brand's image [9].

Core Viewpoint - The collaboration between White Elephant Food and Wang Yibo aims to elevate the brand's strategy and enhance the popularity of its products through the endorsement of a well-known figure [1][2]. Group 1: Brand Collaboration - White Elephant Food officially announced Wang Yibo as its brand ambassador, leveraging his popularity to boost the visibility of its products such as "Soup Tasty," "Spicy Girl," and "Coriander Noodles" [1]. - The announcement was made across various social media platforms, including Weibo, Douyin, and Xiaohongshu, with a promotional campaign titled "Together Accumulate 'Bo' and Embark on a New Journey" [1]. Group 2: Market Strategy - The partnership is seen as a strategic move to attract younger consumers and modernize the brand image, aligning with the trend of engaging with the youth demographic [2]. - Wang Yibo's personal affinity for coriander has become a recognizable trait, which aligns well with White Elephant's "Coriander Noodles," a product that reflects consumer preferences [2]. Group 3: Brand Identity - White Elephant Food has a 28-year history and is known for its commitment to quality and consumer needs, which has built a strong national reputation [1]. - Wang Yibo, born in 1997 in Luoyang, Henan, represents a generation that resonates with the brand's values of pursuing dreams and living passionately, enhancing emotional connections with consumers [1].

Core Viewpoint - The recent controversy surrounding the "Duoban" product from White Elephant Foods highlights the challenges faced by the company in maintaining consumer trust while navigating its brand identity and product offerings [1][2]. Group 1: Company Performance - White Elephant Foods achieved a revenue of 9.175 billion yuan in 2023, nearing the 10 billion yuan mark, with a projected growth of over 20% in 2024, aiming for approximately 12 billion yuan in revenue [2][4]. - The company has surpassed Uni-President in the instant noodle market, positioning itself as the second-largest player after Kang Shifu [2][5]. Group 2: Brand Reputation and Marketing - The brand's reputation significantly improved following its humanitarian efforts during the 2021 floods in Henan, which included donations of food and water [4][5]. - White Elephant's proactive response to the "土坑酸菜" scandal in 2022 further enhanced consumer trust, leading to increased brand visibility and sales [5][6]. Group 3: Market Strategy and Challenges - The instant noodle market is shifting towards premium, healthy, and unique products, with competitors like Kang Shifu and Uni-President launching high-end lines [7][9]. - White Elephant has attempted to enter the high-end market with collaborations and new product lines, but has faced challenges in consumer acceptance and brand positioning [9][10]. - The company is expanding its production capacity in southern China to enhance its market presence and diversify its product offerings [11][13]. Group 4: Distribution and Channel Issues - Despite its online success, White Elephant struggles with channel imbalance, as the majority of instant noodle sales still occur through offline channels [13][14]. - The company's aggressive online marketing strategy has led to a decline in profitability for offline distributors, creating a challenging environment for maintaining a balanced distribution network [14][15].