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同程旅行:与机场共舞 让飞行更简单
Zhong Guo Min Hang Wang· 2025-07-30 11:23
Core Insights - The demand for high-quality civil aviation passenger services is increasing as air travel becomes more popular in China, leading to greater expectations for airport services [1][2] - Online travel agencies (OTAs) are seen as ideal partners for airports to enhance market competitiveness and innovate products [1] - The "First Flight Care" program launched by Tongcheng Travel aims to address the needs of first-time flyers, with over 50,000 passengers served by the end of June [1][5] Group 1: "First Flight Care" Program - The "First Flight Care" program is a market-driven initiative designed to provide comprehensive support for first-time flyers, including check-in guidance and priority boarding [2][4] - The program has been implemented in 11 airports across China, with plans to expand to 20 airports by the end of the year, creating a shared service network [5] - The collaboration between Tongcheng Travel and airports allows for a win-win situation where passengers receive enhanced services, airports achieve systematic service delivery with minimal investment, and Tongcheng Travel improves user experience and satisfaction [4][5] Group 2: Transfer and Connection Services - The focus on transfer and connection services is a key area of collaboration between Tongcheng Travel and major hub airports, enhancing passenger options beyond direct flights [6][7] - The demand for transfer flights is driven by factors such as lower ticket prices, the opportunity to explore additional cities, and increased flight options during peak travel seasons [6] - The partnership has led to significant growth in transfer and intermodal passenger traffic at Zhengzhou Xinzheng International Airport, with transfer ticket sales increasing by approximately 8% and intermodal ticket sales by 23% in 2024 [7] Group 3: Future Opportunities - The aviation passenger network is likened to a river system, where enhancing passenger flow to hub airports raises the overall network capacity [8] - The focus on service and product innovation around airports is expected to be a key area of growth and challenge for both Tongcheng Travel and airports during the 14th Five-Year Plan period [8] - By 2035, the number of civil transport airports in China is projected to reach around 400, presenting both opportunities and challenges for the industry [8]