Group 1 - The 2025 International Airport Expo was held in Guangzhou, featuring a "three meetings and five exhibitions" model, including various conferences and themed exhibitions related to airport services and innovations [1] - Tongcheng Travel showcased its "First Flight Worry-Free" service, aimed at first-time air travelers, which has transitioned from a purely philanthropic initiative to a productized and market-oriented service [2] - As of the end of August, over 26 airports have joined the "First Flight Worry-Free" program, resulting in a nearly 300% month-on-month increase in the number of travelers served [2] Group 2 - Tongcheng Travel emphasized the importance of intelligent marketing solutions for transfer products, including air-to-air and air-rail intermodal services, to enhance traveler experience and reduce costs [3] - The air-to-air transfer intelligent marketing solution matches travelers with suitable transfer flights and offers discounts, while the air-rail intermodal solution simplifies the booking process and provides significant fare reductions [3] - The company has developed customized mini-programs for major airport groups, effectively meeting the urgent needs of airports in frequent traveler services and transfer services [4] Group 3 - The integration of transportation and tourism is becoming a key focus for high-quality development in the industry, with airports serving as important hubs for this integration [5] - Tongcheng Travel introduced a travel integration store at Zhengzhou Airport, providing a one-stop service for ticket booking, check-in, and travel itinerary planning [6]

Core Insights - The report highlights a new trend in tourism consumption during the summer of 2025, indicating a shift towards quality upgrades in travel experiences [2] - The number of first-time air travelers is expected to reach approximately 6 million, primarily consisting of children, students, and seniors, marking a significant growth in the travel market [2][3] - The demand for mid-to-high-end hotel bookings has increased by over 40% compared to the previous year, outpacing the growth of budget hotel bookings [3] Group 1: Travel Consumption Trends - The overall passenger transport volume in civil aviation is projected to hit a historical high of 150 million during the summer [2] - The increase in international travel demand, particularly from non-first-tier cities, has led to a 26.3% year-on-year growth in international flight passenger volume in July, significantly higher than the 3.7% growth in domestic flights [3] - Local and surrounding weekend leisure travel has become a major source of tourists in central cities, with over 70% of hotel and scenic area visitors coming from local and nearby cities [4] Group 2: Hotel and Accommodation Insights - The "Weekend Escape Plan" launched by the company offers discount packages for transportation, hotels, and attraction tickets, effectively boosting weekend travel consumption in popular cities [4] - Cities with high hotel booking rates during the summer include Shenzhen, Guangzhou, Chengdu, Shanghai, Beijing, and others, with family-friendly accommodations in high demand [4] - The average length of stay in certain cities is close to 1.5 nights, exceeding the national average, indicating a willingness among consumers to spend more on quality accommodations [4] Group 3: Popular Destinations and Attractions - The report identifies several hot spots in cultural and tourism consumption, including historical sites, natural landscapes, and exhibition venues, with popular destinations like Jiuzhaigou and Shanghai Disneyland [5]

Core Viewpoint - The shift from scale growth to value growth signals a significant change in corporate growth logic, with the travel industry benefiting from ongoing recovery and strategic focus on user value enhancement [1][5][11]. Company Performance - Tongcheng Travel reported a revenue of 9.05 billion yuan for the first half of 2025, marking an 11.5% year-on-year increase, with adjusted EBITDA at 2.34 billion yuan, up 35.2%, and adjusted net profit at 1.56 billion yuan [1]. - The company achieved a record high in cumulative service users, reaching 1.99 billion, with average monthly paying users at 46.5 million, a 9.2% increase year-on-year [8][9]. Industry Trends - The domestic tourism industry is projected to grow from 2.53 billion to 5.615 billion trips from 2022 to 2024, with a compound annual growth rate of 48.98% [2]. - Rural tourism is experiencing significant growth, with rural residents' travel increasing by 30.6%, surpassing urban growth rates [2][4]. User Demographics - Over 87% of Tongcheng Travel's users are from non-first-tier cities, indicating a shift in the user base towards lower-tier cities [4][10]. - The company has focused on enhancing user loyalty through initiatives like the Black Whale membership program, which has seen a 24% year-on-year increase in paid members [10]. Innovation and Product Development - Tongcheng Travel has introduced innovative products such as "First Ride Worry-Free" and city pass services, enhancing user experience and reducing travel costs [7][11]. - The integration of AI technology, specifically the DeepTrip AI agent, has improved operational efficiency and user experience by streamlining service processes [11]. Market Outlook - The company's market capitalization has increased by 9% this year, with a PE ratio of 18 times, indicating potential undervaluation and prospects for further growth as user value continues to be released [12].

Core Viewpoint - The shift from scale growth to value growth signals a significant change in corporate growth logic, with companies focusing on user value and innovative supply in the tourism industry [1][5]. Company Performance - Tongcheng Travel reported a revenue of 9.05 billion yuan for the first half of 2025, a year-on-year increase of 11.5%, with adjusted EBITDA of 2.34 billion yuan, up 35.2%, and adjusted net profit of 1.56 billion yuan [1]. - The company achieved a record high of 1.99 billion cumulative service users in the first half of 2025, reflecting a strong demand for its services [9]. Industry Trends - The tourism industry is experiencing a robust recovery, with domestic tourism expected to grow from 2.53 billion to 5.615 billion trips from 2022 to 2024, representing a compound annual growth rate of 48.98% [2]. - The trend of rural residents traveling is increasing, with rural tourism trips reaching 833 million, a year-on-year growth of 30.6%, surpassing urban growth rates [2][4]. User Demographics - Over 87% of Tongcheng Travel's users are from non-first-tier cities, indicating a significant shift in the user base towards lower-tier cities [4][9]. - The average monthly paying users reached 46.5 million in the first half of 2025, a 9.2% increase year-on-year, while annual paying users were approximately 252 million, up 10.2% [9]. Strategic Focus - The company is focusing on user demand by exploring diverse business scenarios and continuously innovating its product matrix to enhance user value [6][10]. - Tongcheng Travel has developed a comprehensive travel product system, including various transportation options and accommodation services, to meet the diverse needs of users [7]. Market Positioning - The company has adopted a long-term strategy to penetrate lower-tier markets, which has resulted in significant growth in user registration and paid users from these areas [9][11]. - The company's market capitalization has increased by 9% this year, with a PE ratio of 18 times, indicating it may be undervalued as user value continues to be released [11].

Core Insights - The demand for high-quality civil aviation passenger services is increasing as air travel becomes more popular in China, leading to greater expectations for airport services [1][2] - Online travel agencies (OTAs) are seen as ideal partners for airports to enhance market competitiveness and innovate products [1] - The "First Flight Care" program launched by Tongcheng Travel aims to address the needs of first-time flyers, with over 50,000 passengers served by the end of June [1][5] Group 1: "First Flight Care" Program - The "First Flight Care" program is a market-driven initiative designed to provide comprehensive support for first-time flyers, including check-in guidance and priority boarding [2][4] - The program has been implemented in 11 airports across China, with plans to expand to 20 airports by the end of the year, creating a shared service network [5] - The collaboration between Tongcheng Travel and airports allows for a win-win situation where passengers receive enhanced services, airports achieve systematic service delivery with minimal investment, and Tongcheng Travel improves user experience and satisfaction [4][5] Group 2: Transfer and Connection Services - The focus on transfer and connection services is a key area of collaboration between Tongcheng Travel and major hub airports, enhancing passenger options beyond direct flights [6][7] - The demand for transfer flights is driven by factors such as lower ticket prices, the opportunity to explore additional cities, and increased flight options during peak travel seasons [6] - The partnership has led to significant growth in transfer and intermodal passenger traffic at Zhengzhou Xinzheng International Airport, with transfer ticket sales increasing by approximately 8% and intermodal ticket sales by 23% in 2024 [7] Group 3: Future Opportunities - The aviation passenger network is likened to a river system, where enhancing passenger flow to hub airports raises the overall network capacity [8] - The focus on service and product innovation around airports is expected to be a key area of growth and challenge for both Tongcheng Travel and airports during the 14th Five-Year Plan period [8] - By 2035, the number of civil transport airports in China is projected to reach around 400, presenting both opportunities and challenges for the industry [8]