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平台+美妆产业双向赋能
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“平台+美妆产业”双向赋能
Mei Ri Shang Bao· 2025-10-31 00:22
Core Insights - The "beautiful economy" in Hangzhou is thriving, with a complete industrial chain supporting the beauty and cosmetics sector, which has surpassed a scale of 30 billion yuan [1] - Hangzhou is leveraging its digital economy advantages to enhance the beauty industry through digital transformation and ecosystem improvement [1] Industry Overview - The beauty industry in Hangzhou has reached a scale of over 30 billion yuan, positioning it as a leader in the national cosmetics sector [1] - The Qiantang District, where the intelligent factory of Huaxizi is located, has gathered over 100 beauty enterprises, generating total revenue in the hundreds of millions [3] Technological Advancements - Huaxizi's intelligent factory features 7 production lines with an annual output of 50 million products, utilizing advanced international equipment and achieving a 100% connectivity rate for monitoring devices [2] - The factory has implemented IoT technology for digital management, allowing for traceability and optimization of production processes [2] Infrastructure Development - The MoShang PARK international beauty fashion industry base is set to invest over 4 billion yuan, aiming to become a national hub for beauty and fashion enterprises [4] - The Hangzhou government has initiated reforms to facilitate the registration of domestic cosmetics, enhancing the ecosystem for the beauty industry [4] Future Prospects - The integration of digital workshops and a robust industrial ecosystem is driving the beauty industry in Hangzhou, with data and algorithms playing crucial roles in production efficiency [5] - The "platform + beauty industry" model is emerging as a significant engine for propelling Chinese beauty products onto the global stage [5]