Core Insights - The report from Yien Data indicates that the Chinese beauty market is experiencing steady growth and has entered a stable development phase, with domestic beauty brands rapidly gaining market share, projected to reach 55.2% by 2024, an increase of 2.9% from previous figures, surpassing foreign brands [1][11][13]. Group 1: Domestic Beauty Market Analysis - The domestic beauty market's social media presence remains robust, with a volume of 39.313 million and an interaction count of 485 million from August 2024 to July 2025, reflecting a 20% increase [1][14][16]. - The primary consumer demographic consists of women born in the 1990s, with nearly 30% of consumers being male; over 90% of consumers have purchased domestic beauty products, with younger consumers showing a higher preference for domestic brands [1][20][22]. Group 2: Domestic Skincare Market Insights - In the domestic skincare market, 80% of consumers are female, with 62% aged between 18-34, primarily located in high-tier cities. The demand for facial masks and serums is notably increasing, with brands like Proya leading in social media heat [2][36]. - Key consumer demands focus on anti-aging, repair, and whitening, with specific needs such as anti-aging eye creams and acne-controlling cleansers each accounting for 33% of consumer interest [2][35]. Group 3: Domestic Makeup Market Insights - The domestic makeup market also sees a significant female consumer base at 74%, with 68% aged 18-34, concentrated in high-tier cities. There is a rising interest in base makeup products, with a shift towards more advanced categories like blush and contour [2][36]. - The industry is witnessing three major trends: multifunctional products gaining popularity, a focus on niche markets, and a consensus on combining makeup and skincare functionalities [2][36]. Group 4: Emerging Trends in Domestic Beauty - The domestic skincare market is experiencing four key trends: the expansion of the men's skincare market, increased focus on Chinese ingredients, refined consumer demands, and the rise of short drama marketing strategies [2][36][38]. - The men's skincare market is projected to exceed 10 billion yuan, with brands launching dedicated product lines to capture this growing segment [2][39].

Market Overview - The foundation makeup market is leading in growth within the cosmetics sector, with a market size of 52.6 billion yuan in 2023, projected to reach 61 billion yuan by 2025 [1][2] - Domestic brands such as Huaxizi and Perfect Diary are performing exceptionally well, targeting primarily young female consumers under 26.55 years old, with a significant proportion having oily skin [1][2] Consumer Trends - The demand for long-lasting makeup technology is a core selling point, with stable year-round demand for long-wear foundation products. Brands like Mary Dajia are leveraging innovative marketing strategies to boost sales [1][2] - The rise of functional foundations that integrate skincare and sun protection features is notable, with 51% of sun-protective foundations falling under the isolation/pre-makeup category [1][2] - There is a growing preference for simplified makeup routines, with products like tinted moisturizers gaining popularity among consumers seeking efficiency and natural finishes [1][2] Regulatory Environment - The National Medical Products Administration is enhancing ingredient safety and regulation of children's cosmetics, promoting standardized development within the industry [1][2] Product Category Dynamics - Traditional categories such as foundation and cushion still dominate, but pre-makeup, concealers, and setting sprays are experiencing rapid growth, with increases of 13%, 16%, and 5% respectively [2] - The price range for foundation products is concentrated between 0-300 yuan, with 61% of sales in the 0-100 yuan segment, indicating a strong preference for economical options [2][27] Brand Performance - International brands lead the foundation market, with top rankings for brands like CPB, YSL, and NARS, while domestic brands like Huaxizi are also gaining traction [32][31] - The market is characterized by a high demand for products that offer durability, adherence, and a natural finish, prompting brands to enhance their product performance to meet consumer expectations [29]

Core Viewpoint - Huaxizi launched its first "Smart Factory Open Day" to showcase its exploration and practice in new productivity in the beauty industry [1] Group 1: Smart Factory Overview - The smart factory began production in the second half of 2024, featuring 7 digital production lines with an annual capacity of 50 million units, covering skincare, foundation, and powder makeup categories [1] - The production philosophy of "Intelligent Manufacturing × Quality Manufacturing × Green Manufacturing" is introduced, focusing on new technology, quality control standards, and sustainable efficiency [1] Group 2: Intelligent Manufacturing - "Intelligent Manufacturing" relies on full-process digital management, AI technologies, and automated equipment to create "smart workshops" [2] - The production operation system acts as the factory's "smart brain," enabling digital management throughout the production lifecycle, including raw material management and digital traceability [2] - The factory aims for paperless production with efficient one-click ordering through a tablet [2] Group 3: Quality Manufacturing - "Quality Manufacturing" is ensured through the "Huaxizi Standard" and a digital quality control system, which incorporates stricter quality standards based on multiple international benchmarks [2] - Strict raw material selection and acceptance standards are implemented, along with a cleanroom environment [2] Group 4: Green Manufacturing - "Green Manufacturing" focuses on sustainable production through the use of green energy, intelligent energy management, and recyclable packaging [2] - The factory's rooftop solar power station generates approximately 2.8 million kWh annually, reducing CO2 emissions by about 2,500 tons each year [2] - The use of recyclable containers in logistics is expected to reduce cardboard usage by approximately 30 tons annually [2] Group 5: Integration of Production, Education, and Research - The establishment of the smart factory signifies Huaxizi's entry into a new model of integrated development of production, education, and research [3] - This integration shortens the technology transfer cycle, enhancing the innovation potential of Huaxizi's R&D team [3] - The flexible production lines allow for agile practices, enabling rapid response to user feedback in product development [3]

Core Viewpoint - The article highlights the transformation of Huaxizi from a "internet celebrity brand" to a "long-lasting brand" through the establishment of its intelligent factory, which represents a significant milestone in the future of Chinese manufacturing, particularly in the beauty industry, by integrating technology and culture [2][6]. Group 1: Intelligent Factory Overview - The Huaxizi intelligent factory, located in Hangzhou, began construction in 2021 and is set to be operational by the second half of 2024, with an annual production capacity of approximately 50 million items [8]. - The factory features seven digital production lines and is recognized for its high level of digitalization and intelligence, with a 100% equipment networking rate and over 75% production equipment networking rate, enabling full-process digital management [9][12]. Group 2: Quality Control and Standards - Huaxizi established its own stringent "Huaxizi Standard" in 2019, which is more rigorous than national standards, exemplified by the decision to destroy a batch of products that fell short by 0.0000007 [6][12]. - The factory employs a digital quality control system that enhances product quality stability and reliability, ensuring that the "Huaxizi Standard" is quantifiable and actionable [12][13]. Group 3: Efficiency and Productivity - The introduction of intelligent and digital technologies has tripled labor efficiency for core products and reduced overall order delivery cycles by 30%, allowing the factory to operate with only one-third of the workforce typically required [13][16]. - Automated systems, such as AGV robots and intelligent visual inspection devices, significantly improve material flow efficiency and product quality, with precision in filling processes comparable to medical-grade standards [16][18]. Group 4: Environmental and Human-Centric Design - The factory incorporates ESG principles, such as a spacious working environment with a ceiling height of 5.5 meters, which enhances worker comfort and productivity while also allowing for the establishment of a visitor-friendly facility [21][23]. - A rooftop solar power station generates approximately 2.8 million kWh of clean energy annually, reducing carbon emissions by about 2,500 tons [21][24]. Group 5: Cultural Integration and Innovation - Huaxizi's approach integrates traditional Chinese culture into its products, creating a unique "Oriental Beauty Narrative" that informs its research and development processes [27][28]. - The intelligent factory represents the final piece in Huaxizi's integration of production, research, and application, enhancing innovation efficiency through a fully connected data chain [31][33].

Investment Rating - The report maintains a "Buy" rating for the recommended stocks in the consumer sector, indicating a positive outlook for their performance over the next 12 months [6][10][11][12][13][15][16][19]. Core Insights - The report highlights nine advantageous sectors within the consumer industry, including agriculture, retail, social services, automotive, textiles, light industry, food, home appliances, and pharmaceuticals, with specific stock recommendations for each sector [3][6]. - The recommended stocks are expected to show strong growth potential, driven by factors such as brand expansion, technological advancements, and market demand recovery [10][11][12][13][15][16][19]. Summary by Sector Agriculture - Recommended Stock: Zhongchong Co., Ltd. (中宠股份) - Focus on pet food industry with strong brand growth and global capacity expansion. Expected net profits for 2024-2026 are 380 million, 430 million, and 540 million CNY, with corresponding PE ratios of 33, 29, and 23 [10]. Retail - Recommended Stock: Mao Ge Ping (毛戈平) - Multi-category expansion strategy with strong growth in membership and repeat purchases. Expected net profits for 2025-2027 are 1.17 billion, 1.50 billion, and 1.86 billion CNY, with PE ratios of 39.9, 31.0, and 25.0 [11]. Social Services - Recommended Stock: Keri International (科锐国际) - Benefiting from cyclical recovery and AI integration, with expected net profits of 287 million and 400 million CNY for 2025-2026, corresponding to PE ratios of 24 and 17 [11]. Automotive - Recommended Stock: BYD (比亚迪) - Strong competitive edge through technology and scale, with expected net profits of 57 billion, 69.3 billion, and 79.1 billion CNY for 2025-2027, with PE ratios of 20.4, 16.8, and 14.7 [12]. Textiles - Recommended Stock: Hailan Home (海澜之家) - Steady brand performance and expansion into high-value markets, with expected net profits of 2.04 billion, 2.58 billion, and 3.44 billion CNY for 2024-2026, with PE ratios of 19, 15, and 11 [13]. Light Industry - Recommended Stock: Yingqu Technology (盈趣科技) - Focus on multiple growth segments with expected net profits of 250 million, 500 million, and 660 million CNY for 2024-2026, with PE ratios of 49, 24, and 18 [14]. Food - Recommended Stock: Qingdao Beer (青岛啤酒) - Recovery in sales and cost improvements expected, with projected EPS of 3.78 and 4.10 CNY for 2025-2026, corresponding to PE ratios of 20 and 19 [15]. Home Appliances - Recommended Stock: Gree Electric (格力电器) - Strong brand and cost advantages in the air conditioning market, with expected net profits of 31.44 billion, 34.06 billion, and 36.96 billion CNY for 2024-2026, with PE ratios of 8.1, 7.4, and 6.9 [16]. Pharmaceuticals - Recommended Stock: Sanofi Pharmaceutical (三生制药) - Promising pipeline with innovative products, expected net profits of 640 million, 860 million, and 990 million CNY for 2024-2026, with PE ratios of 17.8, 13.2, and 11.4 [19].