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网约车抽成≠利润,这个行业真是被误解太久了
华尔街见闻· 2025-09-23 10:12
Core Viewpoint - Recent announcements from multiple ride-hailing platforms indicate a reduction in commission rates, with a cap of no more than 27%, which has been generally welcomed by the public, although some still consider this rate too high [4][5]. Group 1: Misunderstandings about Commission - Public discourse has long been misled regarding the operational model of ride-hailing platforms, particularly concerning commission fees, which are more accurately described as "service fees" that cover transaction facilitation, technical support, and safety guarantees [7][8]. - A recent report indicated that the median commission rate for drivers is 18.8%, with most drivers' commissions falling between 18% and 20%, while only 0.25% of drivers exceed 25% [13][14]. - The discrepancy between the stated commission cap of 27% and the average commission of 14% from Didi highlights a significant misunderstanding, as commission rates fluctuate based on supply-demand dynamics and other factors [15][16]. Group 2: Commission vs. Profit - There is a common misconception that platform commissions equate to platform profits, with many viewing the ride-hailing industry as a highly profitable sector. However, the reality is that platforms incur numerous operational costs beyond just facilitating rides [19][20]. - A substantial portion of the commission is allocated to a subsidy pool for drivers and passengers, which includes incentives during peak hours and support during adverse conditions, indicating that commissions are more of a "pre-collection" rather than direct profit [20]. - Didi's financials reveal that in 2024, it achieved revenues of 206.8 billion yuan with an adjusted EBITA of 4.33 billion yuan, resulting in a mere 2% profit margin, contradicting the notion of the industry being highly profitable [23][24]. Group 3: Driver Income and Market Conditions - The average monthly income for ride-hailing drivers is reported at 7,623 yuan, ranking second among six blue-collar professions, with drivers in first-tier cities earning an average of 11,557.1 yuan [29][30]. - Factors such as ride volume and pricing, which are influenced by market conditions rather than platform policies, play a more significant role in driver income than commission rates [30][31]. - The ride-hailing market has faced saturation, with data from Guangzhou showing an increase in registered vehicles and drivers, while daily order volumes have declined, impacting driver earnings [34][35].