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2025年了,网约车还敢高抽成?这位博主做了100单实测
Guan Cha Zhe Wang· 2025-10-29 08:36
Core Viewpoint - The article discusses the actual commission rates charged by ride-hailing platforms, particularly Didi, revealing that the commonly perceived high rates of 30% or more are often exaggerated, with real rates being significantly lower [3][4][14]. Summary by Sections Commission Rates - Many ride-hailing drivers believe that platform commissions are excessively high, often citing rates above 30% [1] - A recent study by a blogger found that the actual commission rate during a 15-day test was approximately 20.7%, and after accounting for monthly bonuses, the average commission dropped to 16.1% [3][5] - Research from Tsinghua University indicated that the average commission for Didi drivers was around 15.3%, with 90% of drivers earning less than 20% [4] Testing Methodology - The blogger's test involved completing 100 rides across various Didi services, covering peak and off-peak hours in different locations [5] - The method for calculating commission involved subtracting the driver's earnings from the passenger's payment, revealing that some rides had commissions exceeding 25% [6] Dynamic Commission Mechanism - The commission rates are not fixed and vary based on demand, time, and location, with higher rates during off-peak times and lower rates during peak demand to incentivize drivers [7][9] - Long-distance rides tend to have lower commission rates compared to short-distance rides, with an average of 16.25% for long rides and 28% for short rides [10][11] Transparency and Driver Perception - Despite improvements in transparency, many drivers still overestimate their commission rates due to a lack of understanding of the commission calculation and the timing of bonuses [14][16] - A significant portion of drivers (71.8%) inaccurately believed their average commission was above 25%, highlighting a disconnect between actual rates and driver perceptions [14][16] Industry Context and Future Outlook - The article emphasizes the importance of a transparent commission system for the long-term sustainability of the ride-hailing industry, advocating for better communication of commission structures to drivers [17][21] - Didi's approach to lowering commissions and improving transparency is seen as a positive step for the industry, potentially serving as a model for other platforms [20][21]
网约车抽成≠利润,这个行业真是被误解太久了
华尔街见闻· 2025-09-23 10:12
Core Viewpoint - Recent announcements from multiple ride-hailing platforms indicate a reduction in commission rates, with a cap of no more than 27%, which has been generally welcomed by the public, although some still consider this rate too high [4][5]. Group 1: Misunderstandings about Commission - Public discourse has long been misled regarding the operational model of ride-hailing platforms, particularly concerning commission fees, which are more accurately described as "service fees" that cover transaction facilitation, technical support, and safety guarantees [7][8]. - A recent report indicated that the median commission rate for drivers is 18.8%, with most drivers' commissions falling between 18% and 20%, while only 0.25% of drivers exceed 25% [13][14]. - The discrepancy between the stated commission cap of 27% and the average commission of 14% from Didi highlights a significant misunderstanding, as commission rates fluctuate based on supply-demand dynamics and other factors [15][16]. Group 2: Commission vs. Profit - There is a common misconception that platform commissions equate to platform profits, with many viewing the ride-hailing industry as a highly profitable sector. However, the reality is that platforms incur numerous operational costs beyond just facilitating rides [19][20]. - A substantial portion of the commission is allocated to a subsidy pool for drivers and passengers, which includes incentives during peak hours and support during adverse conditions, indicating that commissions are more of a "pre-collection" rather than direct profit [20]. - Didi's financials reveal that in 2024, it achieved revenues of 206.8 billion yuan with an adjusted EBITA of 4.33 billion yuan, resulting in a mere 2% profit margin, contradicting the notion of the industry being highly profitable [23][24]. Group 3: Driver Income and Market Conditions - The average monthly income for ride-hailing drivers is reported at 7,623 yuan, ranking second among six blue-collar professions, with drivers in first-tier cities earning an average of 11,557.1 yuan [29][30]. - Factors such as ride volume and pricing, which are influenced by market conditions rather than platform policies, play a more significant role in driver income than commission rates [30][31]. - The ride-hailing market has faced saturation, with data from Guangzhou showing an increase in registered vehicles and drivers, while daily order volumes have declined, impacting driver earnings [34][35].
滴滴:2024年所有订单平均抽成为14%,抽成不等于利润,大部分通过补贴反馈司乘和服务生态建设
Xin Lang Ke Ji· 2025-09-13 03:32
Core Insights - Didi held its third "Driver Experience Supervisor Review Meeting," focusing on driver feedback and revenue sharing issues [2][3] - The company reported improvements in combating cheating and addressing cross-city order return fees [2][3][4] Group 1: Cheating Prevention - Didi has established a special team to combat cheating, addressing system vulnerabilities quickly [2] - Since 2015, Didi has collaborated with law enforcement, leading to the arrest of 43 suspects involved in cheating activities [2] - New rules have been piloted in some cities to ensure fairness in order allocation for drivers [2] Group 2: Cross-City Order Return Fees - Didi currently employs two methods for return fees, allowing drivers to negotiate with passengers while capping the fee at the highway cost [3] - A new app feature will enable clearer negotiations for return fees, displaying highway costs and allowing passengers to choose from three fee options [3] - This trial will be implemented in cities like Jiangmen and Zhaoqing, with plans for nationwide rollout based on feedback [3] Group 3: Revenue Sharing Concerns - Drivers shared their experiences regarding revenue sharing, with reported commission rates of 6.9% and 18% for different drivers [3][4] - Didi clarified that the commission is not purely profit, as it funds various operational costs and driver incentives [5] - The average commission for all orders in 2024 is projected to be 14% [5] Group 4: Driver Feedback and Suggestions - Attendees provided constructive feedback, including the need for clearer bill visualization and automatic income calculations [5] - Didi's CTO emphasized the importance of ongoing dialogue with drivers to address their concerns and improve services [5]
网约车抽成比例为什么有高有低?月抽成如何计算?
Xin Jing Bao· 2025-08-20 02:19
Core Insights - The average commission rate for ride-hailing drivers ranges from 9.6% to 19.1%, raising questions among drivers about the variability in commission rates [1] - Didi's recent introduction of a "monthly commission statement" highlights the fluctuations in passenger demand and driver supply within the ride-hailing industry, indicating that single order commissions do not accurately reflect drivers' actual monthly income levels [1]