Core Insights - Zhao Lusi has gained significant popularity on Xiaohongshu, increasing her followers by 3.86 million in two weeks, making her the first creator on the platform to surpass 20 million followers [1] - Xiaohongshu has effectively utilized celebrities like Zhao Lusi and Zhang Manyu to enhance its appeal, contrasting with Douyin's strategies featuring stars like Jay Chou and Andy Lau [1] - Bilibili is also competing for celebrity attention, with figures like Luo Yonghao, Eason Chan, and Cai Xukun joining the platform, indicating a trend of platforms vying for star power [1] Platform Competition - Each platform is actively recruiting celebrities to attract users, leading to a fragmented audience across different apps [1] - The competition among platforms highlights the importance of celebrity influence in driving user engagement and growth [1]