21世纪经济报道记者 高江虹 实习生 金小童 北京报道 618即将进入尾声，尽管电商平台各种促销活动声势浩大，文旅市场这边仍旧没多少节庆大促的喧嚣。 "相较去年，今年618的销售量和价格，稳中有降。"拥有百万粉丝的旅游垂直自媒体旅行雷达主理人Leo 向21世纪经济报道直言，今年618有点淡。 21世纪经济报道记者从各大OTA平台和旅行社了解到，今年618文旅方面除了飞猪和马蜂窝认真在促 销，其他平台和旅企几乎都没有为618造势，甚至各造各的热点分散了618的人气。 美团平台尽管有618囤货节的宣传页面，但点进去再无618字眼，而是变成了"王牌爆品必囤清单"。其补 贴后的爆款价格与其他正在做618促销的平台相比，似乎颇有竞争力，也像是针对其他平台而来。 酒店方面，尽管飞猪深度整合资源，与国内外众多知名酒店品牌达成合作，在618期间推出多个有价格 吸引力的套餐，但合作酒店里却没包括华住酒店集团。 携程对618的态度颇为暧昧，明面上不推广，私下却有活动在酝酿。携程公共事务部总监付茜茜向记者 透露，携程5月重点放在有自家的"5.5好物节"，6月则有"6.6畅邮节"，主推邮轮等暑期旅行项目。目前 携程还悄悄准备于6月1 ...

Core Insights - The e-commerce logistics index in China rose to 111.6 points in May, indicating a steady increase in both supply and demand [1][2] - The total business volume index for e-commerce logistics reached 130.2 points, marking a 0.8 point increase from the previous month [1] - The rural e-commerce logistics business volume index also increased to 129.6 points, reflecting a 0.6 point rise [1] Supply and Demand Dynamics - Both supply and demand sides showed steady growth, with the total business volume index and rural business volume index hitting new highs for the year [2] - The "old-for-new" consumption policy boosted demand for home appliances and communication equipment [2] - Companies are enhancing their supply capabilities in anticipation of mid-year promotional activities, as indicated by a 0.2 point increase in the personnel index [1] Logistics Efficiency - The logistics timeliness index rose to 101.2 points, surpassing 100 for the first time this year, indicating improved service efficiency among e-commerce logistics companies [1] - The inventory turnover rate index increased by 0.2 points, suggesting faster inventory turnover as demand rises [1] - The market feedback remains positive, with a 0.4 point increase in the satisfaction index [1] Future Outlook - The easing of monetary policy is expected to provide significant support for the implementation of consumption-promoting policies, enhancing the vitality of the e-commerce market [2] - With major e-commerce platforms preparing for mid-year shopping promotions, the logistics index in June is anticipated to rise further [2]

天猫618开门红，海外品牌再加码，全球调货，近5万款新品尖货集结天猫国际。 时隔8年全新发布的任天堂Switch2将于6月5日在天猫国际全球同步发售。时下爆火的英国鞋履品牌Rockfish Weatherwear联名款褶花运动鞋在天猫国际全球同 步首发。香水里的"断货王"，韩国Tamburins和Jennie联名的BOTTARI系列，也通过天猫国际在中国首发。 此外，日本清酒品牌獭祭上线在国内尚属稀缺产自獭祭纽约酒厂的"獭祭Blue"，以及一款纯手工酿造的"登龙门"新品。日本最大二次元中古品牌Mandarake 上架50万件商品，其中包括宫崎骏吉卜力工作室的动画手稿、漫画大师水木茂亲手制作的立体书等绝版二次元商品。 今年天猫618，官方立减叠加平台大额消费券，带动进口消费热情高涨。618开卖首小时，374个海外品牌成交同比翻倍；开卖第一阶段，109个海外品牌成交 破千万。海外品牌纷纷抓住年中最大的生意增长机会。 新西兰奶粉品牌A2在天猫618第一阶段成交增长55%，紧急启动跨境调货预案，原定6月下旬到港的10万件爆款库存，提前至5月底到港。 美国时尚品牌Coach相关负责人介绍，在天猫618第二阶段对爆款单品 ...