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高端奶粉卖不动了?飞鹤股价大跌,上半年营收、净利全面下滑
Nan Fang Du Shi Bao· 2025-07-07 09:04
Core Viewpoint - China Feihe's stock price plummeted significantly following a profit warning, indicating severe challenges in the high-end infant formula market due to various factors including demographic changes and increased competition [2][3][6] Financial Performance - For the first half of 2025, Feihe expects revenue between 9.1 billion to 9.3 billion yuan, representing a year-on-year decline of 8% to 10% [3] - The projected net profit for the same period is between 1 billion to 1.2 billion yuan, a staggering drop of 37% to 47% compared to the previous year [3][6] - In 2024, Feihe's revenue is anticipated to be 20.75 billion yuan, a 6% increase year-on-year, while net profit is expected to reach 3.65 billion yuan, an 11% increase [6] Market Challenges - The high-end infant formula market is facing multiple pressures, including a declining birth rate and changing consumer preferences, leading to a contraction in market size [7][8] - In 2023, China's birth rate fell to 6.5‰, with the infant formula market shrinking by 4% [7] - Although a slight recovery in birth rates is expected in 2024, the impact on the industry remains limited [7] Competitive Landscape - Feihe's pricing strategy is misaligned with consumer preferences, as the most popular price range for infant formula is 200-299 yuan, while Feihe's main products are priced at 350-450 yuan [8] - Competitors like Junlebao and Yili are gaining market share by offering products in more accessible price ranges, further squeezing Feihe's high-end positioning [8] Inventory and Channel Issues - Feihe has reduced channel inventory to maintain product freshness, which has contributed to revenue declines [10] - The company faces significant inventory pressure, leading to price discrepancies between online and offline sales channels [10] - A shift towards online purchasing among younger parents is necessitating a transformation in Feihe's distribution strategy [10] Strategic Initiatives - In response to the challenges, Feihe has announced a 1 billion yuan share buyback plan and committed to a minimum dividend of 2 billion yuan in 2025 to bolster market confidence [6] - The company is also diversifying its product offerings beyond infant formula, targeting areas such as maternal and child health, but infant formula remains its primary revenue source [10]
中国飞鹤:上半年业绩预降,拟10亿回购股份派20亿股息
He Xun Wang· 2025-07-07 06:20
本文由 AI 算法生成,仅作参考,不涉投资建议,使用风险自担 【中国飞鹤上半年业绩预降,股价大跌并推回购派息计划】受上半年业绩预计下滑影响,港股中国飞鹤 股价大跌。公告显示,公司预计2025年1 - 6月收益约91 - 93亿元,较2024年同期的101亿元下降。 7月7 日,中国飞鹤开盘跌14.91%,报4.85港元,盘中一度跌至4.65港元,最大跌幅超18%。 消息面上,公司 预计上半年综合净利润约10 - 12亿元,较2024年同期的19亿元减少。业绩下降主因履行社会责任提供生 育补贴、降低渠道库存、政府补助减少及产品减值计提。 公司2024年年报显示,全年营收207.49亿元, 归母净利润35.70亿元。其是中国最早奶粉企业之一,2024年业绩改善。 行业方面,受出生人口影响, 2022 - 2023年婴配粉行业规模下滑,2024年降幅收窄,预计2025年同比 - 1.2%。公司聚焦超高端产品, 超高端产品占比提升。 面对挑战,中国飞鹤拟动用不少于10亿元回购股份,资金源于现金储备及自由 现金流,股份用于出售或股权激励。 同时,公司2025年将派发不少于20亿元股息。近年来加大投资者 回报,2024年 ...
奶粉巨头,突然暴跌,啥情况
Zheng Quan Shi Bao· 2025-07-07 04:49
Core Viewpoint - China Feihe's stock price has significantly dropped due to expected revenue decline in the first half of 2025, with projected earnings of approximately 9.1 billion to 9.3 billion yuan, down from about 10.1 billion yuan in the same period of 2024 [1][4]. Group 1: Company Performance - China Feihe's stock opened down 14.91% on July 7, reaching a low of 4.65 HKD, with a maximum drop exceeding 18% [2]. - The company anticipates a net profit of approximately 1 billion to 1.2 billion yuan for the first half of 2025, a decrease from about 1.9 billion yuan in the same period of 2024 [4]. - The company reported a total revenue of 20.749 billion yuan and a net profit of 3.570 billion yuan for the full year of 2024 [4]. Group 2: Industry Context - The infant formula industry in China has faced challenges due to declining birth rates, with a 5% and 10% decrease in industry scale in 2022 and 2023, respectively [5]. - A rebound in birth rates is expected in 2024, which may stabilize the market, with a projected decline of only 1.2% in 2025 [5]. - The company is focusing on high-end products and aims to enhance its market position through differentiated offerings [5]. Group 3: Shareholder Returns - China Feihe plans to use at least 1 billion yuan for share buybacks, reflecting management's confidence in the company's long-term prospects [6]. - The company is expected to distribute at least 2 billion yuan in dividends for the year ending December 31, 2025, despite short-term financial challenges [6]. - In 2024, the company distributed dividends of 0.3264 HKD per share, totaling 2.96 billion HKD, with a dividend payout ratio of approximately 76% [7].
奶粉巨头,突然暴跌,啥情况?
证券时报· 2025-07-07 04:43
大跌。 受上半年业绩预计下滑影响,港股上市公司中国飞鹤(6186.HK)股价大跌。 公告显示,中国飞鹤预计2025年1月至6月实现收益约91亿元至93亿元,较2024年同期的收益约101亿元下降。 中国飞鹤大跌近20% 7月7日,中国奶粉企业中国飞鹤开盘跌14.91%,报4.85港元,随后盘中一度跌至4.65港元,最大跌幅超18%。 资料显示,公司是中国最早的奶粉企业之一,聚集婴配粉业务,2024年渠道改革效果显现+超高端产品发力推动,公司收入及净利润同比改善,业绩拐点显 现。 东吴证券认为,2019年以前我国婴配粉行业量价齐增,受出生人口减少影响,2022年、2023年行业规模分别同比下滑5%、10%,2024年出生人口回升带动 行业降幅收窄,预计2025年我国婴配粉市场规模同比-1.2%,行业需求边际改善主因2024年出生人口回升带动2025年二段奶粉需求提升;2025年生育补贴政 策频出,未来随着刺激生育政策逐步落地,公司有望受益于行业需求提振。 公司通过新鲜奶源+配方精准化打造差异化产品,聚焦以星飞帆系列为核心的超高端产品,通过星飞帆裂变打造百亿大单品,超高端产品占婴配粉收入比不断 提升。 国元证券表 ...
引领小分子氨基酸奶粉新标准:高培凭借品类创新与市场表现获艾瑞双证明
艾瑞咨询· 2025-06-27 06:46
近日,艾瑞咨询基于对婴幼儿配方奶粉行业的深度研究与产品技术分析,正式为高培品牌颁发两项 市场地位证明:高培品牌获得 "小分子氨基酸低敏草饲奶粉中国销量第一"证明,同时旗下爱恩思 获得"全球首款小分子氨基酸乳脂球膜奶粉"证明。该证明通过严谨的企业研究与专家访谈相结合的 方式,全面评估产品配方创新性、技术先进性与市场表现,充分肯定高培在推动婴幼儿奶粉市场升 级中的开创性和领导性贡献。 精准营养时代来临:婴幼儿配方奶粉市场迎来质量变革 中国婴幼儿配方奶粉市场正告别传统营养补充模式,迈向精准营养管理的全新发展阶段。艾瑞咨询 研究显示,氨基酸奶粉作为特殊医学用途配方食品的重要组成部分,呈现强劲增长势头,这一变化 背后反映出消费者需求的深层次转变。 当前市场变革呈现出明显的多重特征:年轻父母对婴幼儿营养的科学性和安全性标准持续攀升, "精准营养"理念逐渐成为消费主流;同时,我国婴幼儿牛奶蛋白过敏(CMPA)发病率的上升趋 势,催生了对低敏感、高吸收专业配方产品的旺盛需求;而蛋白质水解技术、营养素提取工艺等前 沿营养科学的突破性进展,则为产品功能的全面升级奠定了坚实的技术根基。 面对这些市场机遇与挑战,小分子氨基酸奶粉以其 ...
海普诺凯获艾媒咨询“荷兰A2蛋白奶源婴配奶粉领导者”市场地位确认
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-20 10:26
Core Insights - The article highlights that Haiponokai has been recognized as the "Leader in Dutch A2 Protein Source Infant Formula" by iiMedia Research, a leading third-party data mining and analysis agency in the new economy sector [1][5]. Industry Trends - The Chinese infant formula market is undergoing significant transformation driven by consumption upgrades and scientific feeding concepts, with 75.1% of consumers believing that scientifically formulated milk powder can effectively promote comprehensive growth in infants [3][5]. - A shift from basic nutritional competition to comprehensive value competition is noted, with a focus on A2 protein sources, breast milk simulation technology, and self-care components [3][5]. Company Positioning - Haiponokai, established in 1897, has positioned itself as a benchmark for A2 protein sources, emphasizing breast milk research as its core mission and achieving industrialized production of infant formula as early as 1938 [7][11]. - The company has integrated top-tier resources from institutions like Wageningen University and the Commonwealth Scientific and Industrial Research Organisation to form an innovative network covering nutrition science and biomedicine [7]. Product Innovation - The company utilizes its own pastures in the Dutch golden milk source belt, where only one-third of Holstein cows carry the pure A2 gene, ensuring that the milk produced contains 100% A2β-casein, which is easier for infants to digest [8][9]. - Haiponokai's "Pro59 Golden Ratio Technology" simulates over 59 nutritional components of breast milk, achieving a digestion absorption rate of 97% and significantly reducing the risk of respiratory infections by 60% [9][10]. Market Strategy - The company’s three major upgrades align with the "three movements" strategy of the maternal and infant industry, enhancing brand visibility through social media, facilitating consumer conversion through comprehensive self-care nutrition, and promoting direct engagement through promotional activities [10][11]. - As industry concentration accelerates, Haiponokai aims to redefine the value standards of high-end infant formula, marking a pivotal moment in the transition towards comprehensive nutrition and precise feeding in the Chinese market [11].
进口奶粉罐内码!海普诺凯以数字化护航行业发展
Sou Hu Wang· 2025-06-06 05:07
近日,澳优旗下荷兰高端进口奶粉品牌海普诺凯1897成功将罐内码应用至大单品海普诺凯荷致,这标志着 海普诺凯突破了进口奶粉行业应用罐内码的技术瓶颈,成为头部进口奶粉品牌中首家上市罐内码产品的 公司。罐内码的应用不仅有效助力品牌和渠道打造合作共赢新生态,而且进一步升级了消费者服务,是海 普诺凯以数字化赋能业务发展的典型缩影,也为进口奶粉行业数字化转型提供参考范本。 突破行业技术瓶颈,进口奶粉首现罐内码 随着育儿家庭对婴幼儿配方奶粉的品质要求不断提高,产品全链条溯源成为众多消费者的期待。而随着 奶粉行业竞争加剧,产品流向精准管控、持续优化消费者服务,更成为越来越多母婴渠道商的呼唤。 打造合作共赢新生态,助力行业健康发展 相比奶粉罐外部的积分码、物流码,罐内码系统需要消费者开盖后才能识别。对终端销售而言,这有利于 精准识别新用户、收集用户消费行为等真实数据,为构建更科学的会员体系,助力动销提升,提供了重要支 撑。同时,依托罐内码系统,海普诺凯进行门店权益升级,并推出了门店长期受益计划。数据统计显示,在海 普诺凯产品前期试点中,长期受益门店参与数量增长了7倍多,罐内码系统正获得越来越多门店认可。 此外,海普诺凯罐内码系 ...
关税风波下中国内需消费成焦点 Global X 中国消费龙头品牌ETF投资多个政策受益板块
Zhi Tong Cai Jing· 2025-06-05 10:35
未来资产认为,政策可能集中在以下几个领域:1)生育扶持政策:例如唿和浩特为新生儿父母提供现金补贴等措施, 可能惠及奶粉及乳制品相关行业;2)消费券:可能适用于餐饮、一般消费商户及服务行业;3)服务消费补贴:利于旅 游、教育、娱乐及家政服务等行业;4)以旧换新政策扩容:继续惠及家电、家具、家装、汽车及消费电子行业,并有 可能扩展至其他类别。 面对外部压力,市场对刺激政策加码的预期持续强化,未来资产预期这些刺激政策将促进消费的即时增长,进一步提 升盈利增长预期,并带动板块的估值重估。在此背景下,Global X中国消费龙头品牌ETF通过均衡的投资组合,捕捉中 国消费行业的复苏机遇。该产品投资于多个政策受益的子板块(如OTA、餐饮、汽车、家电)、低关税风险的防守型行业 (如饮料),以及快速增长的新消费行业(如流行玩具)。 未来资产研究报告指出,在近期的关税风波中,中国消费品行业逐渐成为市场中的防御型领域,这主要得益于其来自 出口的直接风险有限,以及市场对中国政府加快出台刺激国内消费政策的预期不断升温。未来资产此前推出的Global X中国消费龙头品牌ETF(02806)仅有4%的收入来自美国,其中主要影响家电和运动 ...
李子园“甜”途坎坷:核心市场遇冷,甜牛奶“后继乏力”,跨界奶粉是救命稻草还是豪赌
Zheng Quan Zhi Xing· 2025-06-04 02:46
证券之星吴凡 2024年,一则"李子园(605337)卖不动了"的话题登上了微博热搜,这与公司发布的2024年年报数据形 成印证——核心品类含乳饮料连续三年陷入增长停滞。由于对含乳饮料中的甜牛奶产品过度依赖,李子 园近年的营收也始终在14亿元左右徘徊。 证券之星注意到,李子园近年也在通过拓宽产品结构来试图摆脱大单品依赖症,翻开公司官网,其品类 还涵盖果蔬类饮料、复合蛋白饮料、植物蛋白饮料等,2024年更宣布入局维生素水市场。然而,看似丰 富的产品矩阵并未转化为实际的业绩增长。在近期召开的业绩说明会中,公司管理层透露将在今年聚焦 奶粉销售,不过消费者对李子园的既有印象可能影响奶粉接受度,如何避免"甜牛奶跨界奶粉"的认知割 裂,是李子园转型成败的重要课题之一。 实际上,除含乳饮料品类中的核心产品"李子园甜牛奶"外,其余产品的知名度并不高。不过公司的这款 经典产品却在近年健康化趋势的冲击下受到诟病。以公司原味甜牛奶为例,排名前三配料分别为饮用 水、全脂牛乳粉和白砂糖,另有部分食品添加剂。该配料表中高糖、低蛋白(每100ml蛋白质仅1g)的组 合与当前"减糖、低脂、高蛋白"的健康消费趋势背道而驰。 值得注意,在202 ...
海外品牌加码天猫618 任天堂Switch2、獭祭登龙门等5万款新品尖货上新
Zhong Guo Jing Ji Wang· 2025-06-03 03:18
Group 1 - Tmall's 618 event has seen a significant increase in overseas brand participation, with nearly 50,000 new products launched on Tmall International [1][3] - The first hour of sales recorded a doubling in transactions for 374 overseas brands, with 109 brands exceeding 10 million in sales during the initial phase [3] - New Zealand's A2 milk brand experienced a 55% increase in sales during the first phase, prompting an early arrival of 100,000 units of popular stock [3] Group 2 - The second-generation red light mask sales increased by 198% compared to last year's Double 11 event, leading to a 20% increase in stock for CurrentBody [4] - KAGAMI, a Japanese whiskey glass brand, reported a 30% increase in sales by May 27, with stock levels for 618 being more than double that of the previous year [4] - VAPE, a mosquito repellent brand, achieved the top sales in the mosquito liquid category on Tmall International, with stock levels also doubling compared to last year [4] Group 3 - Many overseas brands attribute their sales success to simplified discount mechanisms and transparent pricing during the 618 event [6] - Gotukola, an Israeli hair care brand, anticipates a 268% increase in sales, with a target of 27 million [6] - WHC, a Belgian fish oil brand, aims for 130 million in sales, reflecting a 97% year-on-year growth, aided by a 15% official discount [6] Group 4 - On June 3, Tmall's 618 Import Day featured over 1,500 global buyers conducting live streams from 15 countries, showcasing nearly 20,000 imported products at discounted prices [8] - Major discounts were offered on luxury items, such as Louis Vuitton and Coach products, with significant price reductions during the live streams [8] - Tmall International introduced various import category coupons, providing discounts up to 420 yuan for purchases over specified amounts [9]