Core Insights - The Dongguan Super Strawberry Music Festival attracted 80,000 music fans during the three-day May Day holiday, generating approximately 280 million yuan in related industry revenue, accounting for one-tenth of the city's tourism income [1] - Dongguan is focusing on a "youth-friendly" strategy by organizing trendy cultural and tourism events like music festivals to stimulate consumption and support high-quality development in rural areas [1][2] - The festival featured a customized lineup for Greater Bay Area fans, including a special Cantonese performance, enhancing its appeal and engagement with local audiences [2] Economic Impact - The Super Strawberry Music Festival significantly boosted local consumption, with social consumption in Humen Town increasing nearly 35% year-on-year due to the festival and related promotional activities [1][3] - Dongguan received approximately 3.6 million tourists during the May Day holiday, representing a year-on-year increase of 22.3%, and achieved tourism revenue of 2.08 billion yuan, up 31.2% from the previous year [3] - The hotel industry experienced a surge in occupancy rates, with some hotels reporting a 40% increase during the festival period, driven by promotional activities linked to the event [3]