Global and China Nutritional Supplement Market Landscape - The global nutritional supplement market is expected to grow from $189.2 billion in 2024 to $402.2 billion by 2034, with a compound annual growth rate (CAGR) of 7.8% driven by health awareness, aging population, modern lifestyle, and product innovation [8][12][17] - The Asia-Pacific region is the largest market, accounting for 38% of the global share in 2024, with China leading the growth at a rate of 10%, projected to reach $25.9 billion in 2024 and $46.6 billion by 2034, with a CAGR of 10.4% [12][17][19] Industry Development Trends and Innovations - The market is shifting from trend-driven consumption to a more rational, demand-based approach, with a focus on personalized nutrition strategies based on age and gender [2][35] - Asian dietary characteristics necessitate targeted nutritional solutions, as common deficiencies in micronutrients are prevalent due to dietary habits and cooking methods [38][39] Consumer Nutritional Needs and Behavioral Insights - There is an increasing awareness of proactive nutrition among consumers, with six key segments driving demand: cardiovascular health, liver health, sleep issues, etc. [3][3][3] - The average per capita consumption in China is only $23.3, significantly lower than in mature markets, indicating substantial growth potential [24][25] Future Trends and Development Opportunities - Precision nutrition and technological innovation are expected to reshape the industry landscape, with local innovation and multi-channel strategies driving brand growth [4][4][4] - The cross-border e-commerce segment is experiencing rapid growth, with a notable concentration of market share among top brands, creating opportunities for new entrants [22][23]