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大悦城控股:在探索房地产发展新模式的实践中领跑
Jing Ji Guan Cha Wang· 2026-02-05 06:55
Core Insights - The real estate industry is undergoing a deep transformation, with a focus on stabilizing the market and creating new development models, presenting opportunities for companies that adapt strategically [1][12] - Dalian City Holdings is committed to high-quality development through strategic transformation, operational excellence, and resilience, aiming to provide "good houses" and "good services" [1][5] Strategic Development - Dalian City Holdings has implemented a "1123" strategic system to enhance core competitiveness, focusing on commercial leadership, high-quality development, product and regional focus, and differentiation [2] - The company is deepening its investment in key urban clusters such as Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong-Hong Kong-Macao Greater Bay Area, and Chengdu-Chongqing Economic Circle, ensuring project safety and long-term value [2] Land Acquisition - In November 2025, Dalian City Holdings acquired four premium plots in Chengdu, covering approximately 201 acres, with a focus on urban-level TOD projects [2] - In December 2025, the company secured a core commercial plot in Qingdao, further strengthening its strategic presence in northern cities [3] Capital Operations - Dalian City Holdings optimized its governance structure through the privatization of its subsidiary, enhancing asset management capabilities and resource coordination [4] - The company utilizes financial tools like commercial REITs to achieve asset appreciation and efficient capital circulation, with its REIT achieving a rental rate of 98.10% and a 100% rent collection rate [4] Youth-Centric Strategy - The company has developed a comprehensive operational system centered around "youth power," focusing on customer insights, content innovation, and scene creation to drive high-quality development in physical commerce [6][7] - New openings, such as the Shenzhen Dalian City, have successfully attracted significant foot traffic and sales, validating the effectiveness of the youth-centric strategy [7] Product Innovation - Dalian City Holdings launched the "Zhongliang Good House" product system, emphasizing health, comfort, and diverse living scenarios, based on extensive customer research [9][10] - The company integrates green building and health standards into its designs, responding to the dual carbon goals and enhancing living quality [10] Quality Delivery - In 2025, Dalian City Holdings delivered 21 projects across four major regions, achieving a customer satisfaction score of 87, reflecting its commitment to quality and detail [11] - The company’s focus on product detail and construction quality has resulted in high-quality living experiences for over 13,000 families [11] Industry Implications - Dalian City Holdings exemplifies how real estate companies can achieve sustainable, high-quality development through strategic focus, product innovation, operational restructuring, and positive capital cycles [12] - The company's approach from "good houses" to "good lives" serves as a model for the industry, highlighting the shift from asset appreciation to value co-creation [12]