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一家超市如何成为“全国最幸福企业”
Sou Hu Cai Jing· 2025-09-18 20:02
胖东来这家原本名不见经传的商超,近年来已逐渐成长为一个让人瞩目的商业帝国,赢得了"全国最幸 福企业"的美誉。把好的理念坚定地落实,是胖东来崛起的核心要素。 于东来1966年出生于河南许昌。早年的他颠沛流离,后跟随兄长做烟酒批发和零售。1990年,于东来决 定开个烟酒批发店,一波三折,欠下了巨额债务。在亲友的帮助下,1995年3月12日,于东来盘下了位 于许昌望月楼的一个门面,取名望月楼胖子店,开始了年年盈利的零售业生涯。回顾过去,于东来认为 此前波折是因为太急功近利,只有真诚经营,保证质量,不欺骗顾客,才是长久之道。 胖东来30年的发展历程经历了四个阶段。 王立胜 (作者为中国社科院哲学所研究员) 第四阶段,线上线下的"如东来"。该阶段自2022年开始。这一阶段,胖东来已经形成了稳固的文化理 念、日新的制度体系、高效的运营系统。2023年前后,胖东来开始推动线上超市,包括在微信和抖音上 开通专营店。2024年12月21日,胖东来发布了一则公告,表示由于近期卖场的客流量太大,部分商品的 抢购现象已经有点失控了,为了保证卖场的正常运营和顾客的安全,决定从当天开始,将一些特定的商 品调整为线上销售。 2024年11 ...
神仙企业”胖东来,做对了什么?
Sou Hu Cai Jing· 2025-07-29 18:52
Core Insights - The article highlights the success of Pang Donglai as a retail benchmark in China, emphasizing its high wages, benefits, and exceptional service, which have led to a 15% growth in sales despite the challenges posed by e-commerce [2][3][4] Group 1: Company Philosophy and Management - Founder Yu Donglai's unique management philosophy focuses on "doing fine and detailed" rather than "expanding rapidly," which has shaped the company's operational strategies [3][4] - The company has evolved from a small store in 1995 to a culturally cohesive and influential enterprise, emphasizing employee happiness and customer satisfaction [4][5][6] - Yu Donglai's vision includes creating a world-class trading enterprise that not only excels in hardware and service but also fosters a joyful shopping atmosphere [7][8] Group 2: Employee Welfare and Happiness - Pang Donglai prioritizes employee welfare, offering significant salary increases, such as a 50% raise for cashiers and a 230% raise for store managers, which has resulted in increased sales and employee motivation [12][19] - The company provides generous vacation policies, including a monthly day off and additional annual leave, ensuring employees have a balanced work-life [20][21] - Yu Donglai's approach to management emphasizes that employees should share in the wealth they create, fostering a culture of trust and collaboration [20][22] Group 3: Customer Satisfaction - The company defines customer satisfaction through a commitment to a wide range of products, reasonable prices, a warm environment, and comprehensive service [23] - Employees are trained to provide exceptional service, from assisting customers with heavy items to maintaining cleanliness in the store, contributing to a positive shopping experience [25][26][28] - The cleanliness and maintenance of the store are prioritized, with a high ratio of cleaning staff to area, ensuring a pristine shopping environment [28]