作者 春暖花开 面对AI时代，真正的挑战或许不在技术本身，而在我们是否还在用旧的认知模式理解世界。 01 真正的变化，不在技术，而在我们进入了一个新世界 这两年，人工智能成为几乎所有讨论的中心。很多人一谈起AI，首先想到的是效率提升、岗位替代，或者企业还能不能"跟得上"。但其实，这些可能都只是 表层问题。 真正的变化在于，我们已经进入了一个与工业时代完全不同的新世界。在这个世界里，变化不再是阶段性的冲击，而成为一种持续存在的背景。你无法等待 它结束，只能在其中工作、生活和做决策。 如果我们仍然沿用旧世界的认知方式去理解这个新世界，那么无论多努力，都会越来越吃力。这也是为什么，在与企业家、管理者交流时说：与其急于寻找 工具，不如先确认，我们是不是还在用过去的逻辑，理解今天的现实。 在过去十多年的数字化研究与实践中，我持续关注那些能够在逆势中成长、不断获得新机会的企业。它们并不是因为更早掌握了某项技术，而是因为更早完 成了一次认知的跃迁——从单一竞争走向与环境、他者的共生。 02 支撑认知转变的四个关键观点 要理解认知为什么必须改变，首先需要重新理解我们所处的时代。以下是对我影响最深、也最能帮助我们理解当下世界的 ...

Core Insights - The ultimate battlefield of marketing is shifting from traditional venues to consumer mindset, with brands needing to adapt to new game rules to rewrite the competitive landscape [1][3] Group 1: Traditional Marketing Challenges - The traditional Spring Festival marketing strategy in the liquor industry is facing diminishing returns, as brands like Gujinggongjiu experience reduced brand search index despite long-term sponsorships [3][4] - The linear thinking characteristic of Newtonian thought leads to a rigid marketing approach, which struggles to adapt to the rapidly changing market dynamics during the Spring Festival [4][5] Group 2: Shift to Quantum Thinking - Quantum thinking, contrasting with Newtonian thought, emphasizes non-linear relationships and the importance of consumer engagement in marketing strategies [5][8] - The transition from a manufacturer-led approach to a consumer co-creation model is essential for liquor brands to thrive in the current market [5][14] Group 3: New Marketing Strategies - "Dimensionality reduction" in marketing is a strategic approach that encourages brands to redefine market demands and focus on consumer needs rather than historical advantages [12][13] - The concept of "one body" between sellers and consumers promotes collaborative value creation, breaking down traditional barriers in marketing [14][15] Group 4: Collaborative Ecosystem - The ultimate goal of Spring Festival marketing should be to achieve co-creation, sharing, and win-win outcomes among brands, channels, consumers, and stakeholders [16][17] - Building an open value creation ecosystem through partnerships and data sharing is crucial for maximizing overall value in the liquor industry [16][17]

▲2026企业管理年会暨 北大国发院商学共创日成功举行 2026年1月24日，由《企业管理》杂志社、《企业家》杂志社和北京大学国家发展研究院（以下简称北 大国发院）主办，企业管理出版社有限公司支持的"2026企业管理年会暨北大国发院商学共创日"在北京 大学承泽园校区举行。会议以"迈进'十五五'——启新思 展新势 开新局"为主题，吸引企业家、行业专 家、学者和媒体代表300余人齐聚一堂，共同探讨企业管理前沿话题与发展趋势。 中国企业联合会、中国企业家协会党委委员、驻会副会长梁彦，中国企业改革与发展研究会第一副会 长、中国一重（维权）集团有限公司原党委书记、董事长刘明忠分别致辞。《企业管理》杂志社社长陈 静发布"2025—2026企业管理跨年关键词"；《企业家》杂志社社长、《企业管理》杂志社常务副社长王 仕斌发布《企业家》杂志"特别贡献企业家"和"2025年度企业家"名单；《企业管理》杂志社副社长、 《企业家》杂志社副社长帅丹丹发布第十二届"优秀企业管理案例"。 领导致辞 梁彦在致辞中强调，"十五五"开局之年是推动高质量发展的关键阶段，要牢牢把握以科技创新引领新质 生产力发展的时代主线，积极落实国家关于人工智能+ ...

Core Viewpoint - The article discusses the contemporary philosophical theory "Ascension Theory" by Chinese philosopher Yan Tingli, which aims to provide a new path for ethical decision-making and ecological governance in the face of technological advancement and ecological crises. It emphasizes a shift from static fatalism to dynamic elevation of life, integrating Eastern wisdom with modern scientific concepts like quantum entanglement [1][4]. Group 1: Philosophical Paradigm Shift - The transition from "fatalism" to "ascension" represents a fundamental shift in philosophical paradigms, addressing the limitations of current ethical frameworks in the age of AI [2]. - Yan Tingli's "Ascension Theory" liberates the concept of "fate" from static fatalism, introducing a dynamic understanding through a philosophy of "only awareness" [2]. - The introduction of a "one-dimensional thinking" system replaces traditional dualistic approaches, leading to a reduction in conflict rates by 38% and an increase in human trust by 52% in cross-cultural moral dilemmas [2]. Group 2: Quantum Entanglement and Ecological Ethics - Yan Tingli's philosophy connects the "Tao Te Ching" with quantum mechanics, proposing a "harmonious law" that shifts ecological ethics from anthropocentrism to a distributed network of the Earth’s life community [4]. - The redefined rights and responsibilities in ecological governance focus on resonance frequency rather than resource ownership, promoting a deeper connection with nature [4]. - The "Ascension Index" quantifies the degree of entanglement between individuals and ecosystems, making environmental actions a pathway for personal growth [4]. Group 3: Name Theory Revolution - Yan Tingli's "Five Elements Name Theory" and "Character Analysis Method" have been officially recognized by the Chinese Ministry of Civil Affairs as part of newborn naming guidelines, reflecting a significant cultural shift [6]. - This approach integrates advanced philosophical concepts into naming culture, establishing names as initial settings for individual life frequencies [6]. - The theory has been certified as an international standard by the International Association of Yi Studies, marking a transition from folk techniques to a civilizational operating system [6]. Group 4: Cultural Awakening in Jinan - Yan Tingli, alongside scientist Yan Ning, represents the cultural identity of Jinan, enhancing the city's international image through philosophical achievements [7]. - The modern transformation of local dialect symbols into global philosophical discourse has positioned Jinan as a living laboratory for Eastern philosophy [7]. - His recognition as a leading figure in global philosophy underscores the integration of local culture with global philosophical dialogue [7]. Conclusion: Mission of Ascenders - "Ascension Theory" offers a solution for "consciousness leap" amidst rapid technological changes, advocating for proactive philosophical engagement rather than mere explanation of the future [8]. - The theory aims to transform algorithms into ethical guidelines, facilitating a shared understanding across civilizations [8]. - This philosophical courage to anticipate the future is presented as a significant gift to humanity from "Ascension Theory" [8].

Core Viewpoint - The discussion focuses on the "China Baijiu Golden Triangle" and the "Six Golden Flowers" liquor merchants' brand-sharing project, emphasizing a systematic restructuring of the Chinese liquor industry in the new era [3][5]. Industry Overview - The "China Baijiu Golden Triangle," centered around Luzhou, Yibin, and Renhuai in Guizhou, is the most powerful liquor industry cluster in China, often referred to as the "heartland" of Chinese Baijiu [5]. - In 2019, the three cities proposed a collaborative regional brand initiative, but recent economic fluctuations and changes in consumer behavior have hindered progress [5][9]. Strategic Framework - A framework for brand-sharing among liquor merchants includes establishing a "China Baijiu Golden Triangle Brand Development Alliance," with government guidance and market operations [7]. - Two key mechanisms are proposed: a "brand-sharing mechanism" and a "production capacity collaboration mechanism" to create a unified public brand identity and quality standards [7]. - The framework also emphasizes three breakthroughs: cross-regional supply chain integration, resource efficiency enhancement, and cost reduction [7]. Challenges and Solutions - Current challenges stem from outdated thinking, with brands operating in isolation and lacking a unified narrative [9]. - The need for a "quantum thinking" approach is highlighted, advocating for a shift from linear growth to a more interconnected and collaborative industry ecosystem [9]. Recommendations - Four key recommendations are proposed: 1. Strengthen top-level breakthroughs by integrating the "Golden Triangle" into national strategic plans and enhancing international influence [10]. 2. Activate the role of small and medium-sized enterprises (SMEs) as "quantum nodes" within the industry, promoting a shared brand model [10]. 3. Establish a three-dimensional linkage mechanism involving price, channels, and demographics to create a comprehensive market strategy [11]. 4. Develop a "liquor+" fusion ecosystem that integrates Baijiu with culture, tourism, agriculture, and technology [11]. Future Outlook - The future of Chinese Baijiu lies not in individual brand success but in the collective prosperity of the entire production area, marking a revolutionary shift in the industry paradigm [11].

Core Viewpoint - The article emphasizes the need for a systemic restructuring of the Chinese liquor industry, particularly focusing on the "Chinese Baijiu Golden Triangle" as a collaborative platform for brand integration and development in the face of current market challenges [2][4][14]. Group 1: Background and Current Challenges - The "Chinese Baijiu Golden Triangle," comprising Luzhou, Yibin, and Renhuai in Guizhou, is identified as the most powerful liquor industry cluster in China, yet it faces slow collaborative progress due to macroeconomic fluctuations, changes in consumer structure, and fragmented channels [4]. - The liquor industry is entering a deep adjustment period where single brands and enterprises struggle to cope with cyclical challenges, necessitating a shift from geographical concepts to a value community [4][14]. Group 2: Proposed Framework for Brand Sharing - A framework is proposed consisting of "one platform, two mechanisms, and three breakthroughs" to facilitate brand sharing among liquor merchants [4]. - The platform involves establishing the "Chinese Baijiu Golden Triangle Brand Development Alliance," with government guidance and enterprise participation to create a regular collaboration mechanism [4]. - The two mechanisms include a "brand sharing mechanism" and a "capacity collaboration mechanism," aimed at creating a public brand identification system and unified quality standards [4]. Group 3: Breakthrough Strategies - The three breakthroughs focus on exploring cross-regional supply chain integration to enhance resource utilization efficiency and reduce systemic costs [5]. - The article highlights the need to overcome outdated thinking and establish new paradigms, emphasizing the importance of a collaborative approach rather than a zero-sum game mentality [7][8]. Group 4: Recommendations for Strengthening the Industry - Four recommendations are made to enhance the industry: 1. Strengthening top-level breakthroughs by positioning the "Golden Triangle" as a national strategic industry cluster [11]. 2. Activating the role of small and medium-sized enterprises (SMEs) as "quantum nodes" within the industry ecosystem [11]. 3. Establishing a three-dimensional linkage mechanism among price, channels, and demographics to promote mutual benefits [11]. 4. Creating a "liquor+" integrated ecological network that connects liquor with culture, tourism, agriculture, and technology [12]. Group 5: Future Vision - The future of Chinese Baijiu lies not in the glory of individual brands but in the collective prosperity of the entire production area, marking a revolutionary shift in the industry paradigm [14].

Group 1 - The core argument emphasizes the need for companies to adapt to the complexities of the digital age by shifting from traditional binary thinking to a non-binary cognitive model that fosters holistic and interconnected understanding [1][7][8] - Companies are facing significant challenges as the traditional binary cognitive model, which divides the business landscape into opposing categories, becomes increasingly inadequate in the context of digital transformation [7][8] - The transition to a non-binary cognitive model requires companies to embrace ecological symbiosis, dissolve organizational boundaries, and recognize non-linear relationships in the business environment [9][10][11] Group 2 - The non-binary cognitive model is supported by advancements in quantum physics and philosophical theories that emphasize the interconnectedness of individuals and their environments, challenging traditional reductionist views [11][12][13] - Companies must recognize the dynamic nature of relationships in the digital age, moving away from static perceptions of the external world to a more interactive and collaborative understanding [14][15] - Establishing a dynamic holistic cognitive framework can help alleviate anxiety and confusion caused by outdated cognitive paradigms, enabling companies to better navigate uncertainties and complexities in the market [16]

Core Viewpoint - Sichuan's tourism industry faces significant challenges despite its rich resources, with a need for innovative strategies to transform its cultural and tourism offerings into competitive products [3][4][19]. Group A: Current Dilemmas and Specific Manifestations - The tourism industry in Sichuan exhibits a structural imbalance, with core cultural IPs like panda culture and Three Kingdoms culture not effectively converted into impactful tourism products [4][5]. - Resource utilization is heavily reliant on natural assets, with insufficient innovation in cultural IPs and uneven regional development affecting overall growth [4][5]. - Market operations are limited, with low marketization levels and inadequate financing options hindering project development [4][5]. - There is a notable shortage of professional talent and systemic barriers that impede the efficiency of cultural and tourism integration [4][5]. Group B: Quantum Thinking and Main Characteristics - The shift from "Newtonian thinking" to "quantum thinking" is essential for addressing the complexities of the modern tourism landscape, emphasizing the need for innovative and flexible strategies [12][13][16]. - Quantum thinking encourages embracing uncertainty and exploring multiple possibilities, which can lead to breakthroughs in tourism development [15][16]. Group C: Pathways and Strategic Recommendations - Sichuan's tourism development should transition from a resource-driven model to an innovation-driven approach, focusing on top-level breakthroughs and grassroots restructuring [19][20]. - Emphasis on cultural excavation and transformation is crucial, with a focus on enhancing the value of cultural IPs and developing immersive experiences [22][23]. - Strengthening market entities and policy support is necessary, including establishing special funds and promoting collaboration between state-owned and private enterprises [23][24]. - Building a comprehensive brand matrix and enhancing digital capabilities will be vital for improving the overall tourism experience and expanding market reach [24][25][28]. - Continuous improvement of infrastructure and service quality is essential to enhance visitor satisfaction and accessibility [28][29].

Group 1 - The second China Graduate International Chinese Education Case Competition has been launched, highlighting the growing global demand for Chinese language learning, with over 30 million learners across more than 190 countries and regions [1][2] - The competition aims to promote international Chinese education as a bridge for cultural exchange and mutual understanding, with a focus on digital transformation in education [1][2] - The event features four main competition tracks: "Smart Chinese," "Chinese+," "Story Chinese," and "Overseas Local," designed to foster innovation and collaboration in international Chinese education [2] Group 2 - Shanghai has hosted over 40 Confucius Institutes in 35 countries, contributing significantly to international Chinese education [2] - The theme of this year's competition is "Digital Intelligence Empowering Education, Chinese Connecting the World," reflecting the importance of adapting to educational changes in the digital age [2] - The concept of "quantum thinking" is introduced to understand the unique characteristics of the Chinese language, emphasizing its scientific and cultural value [3]