Core Insights - The WISE 2025 Business King Conference aims to anchor the future of Chinese business amidst uncertainty, focusing on the transformation of traditional retail through quality and technology [1][2]. Company Transformation - Yonghui Supermarket's CEO Wang Shoucheng emphasizes the company's shift towards quality retail, inspired by the "Fat Donglai" model, focusing on enhancing product quality, optimizing the supply chain, and reshaping brand values [1][4]. - Yonghui does not charge membership fees and targets mainstream Chinese families with a strategy centered on quality, affordability, and small packaging [2][4]. - The company acknowledges past rapid growth led to a loss of trust among employees and customers, necessitating a focus on rebuilding trust and enhancing employee satisfaction [6][7]. Employee Focus - Yonghui has increased employee salaries significantly, with some locations seeing wages rise from 3,000 to 6,000 yuan, aiming to provide a stable living for employees [11][12]. - The company emphasizes the importance of employee well-being and happiness, believing that a motivated workforce will lead to better customer service and satisfaction [19][23]. - Yonghui has implemented a "532" work logic, dedicating 50% of efforts to employee development, 30% to process management, and 20% to results [12]. Quality Retail Strategy - The transformation involves a shift from a focus on sales volume to prioritizing customer needs and product quality, aiming to create a more meaningful retail experience [14][15]. - Yonghui plans to develop 100 billion-level products through collaborations with major brands and its own private label, emphasizing quality and customer-centricity [16][17]. - The company aims to establish a strong brand identity with "Quality Yonghui" as a key message, ensuring that all products meet high standards [17]. Cultural and Social Responsibility - Yonghui's new mission is to create a happier workplace for employees, enhance customer satisfaction, and contribute positively to society [19][20]. - The company seeks to build a culture of trust and long-term value, moving away from short-term profit motives to a more sustainable business model [21][22]. - Yonghui aspires to be recognized as a leading supermarket in China, akin to Walmart in the U.S., by focusing on quality and customer experience [20][26].