广东农产品12221市场体系建设

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“媒体+”链接市场,英德红茶热销新疆
Nan Fang Nong Cun Bao· 2025-09-19 12:30
Core Viewpoint - The promotion of Yingde black tea in Xinjiang is gaining traction, with significant market potential and strategic partnerships being established to enhance brand visibility and sales channels [6][7][8]. Group 1: Event Overview - The Yingde black tea promotional event took place on September 19 in Urumqi, Xinjiang, marking the first black tea-focused promotion at the 2025 Xinjiang International Tea Culture Expo [7][11]. - The event highlighted the increasing popularity of Yingde black tea among local consumers and its potential in the Central Asian tea market [8][9]. Group 2: Market Potential - Xinjiang is recognized as the "Golden Passage" for trade between Asia and Europe, providing a strategic location for expanding Yingde black tea's market reach [18][20]. - The region has a high per capita tea consumption of 4 kg, ranking among the top five in China, indicating a robust market for tea products [23][24]. Group 3: Strategic Partnerships - A strategic cooperation agreement was signed between the Yingde Tea Industry Association and the Xinjiang Tea Association to share resources and innovate in the tea industry [27][28]. - The event resulted in nearly 8 million yuan in sales contracts, showcasing the commercial interest in Yingde black tea [48][51]. Group 4: Future Goals - Yingde black tea aims to capture 10%-15% of the Xinjiang black tea market, potentially exceeding 10 million yuan in annual sales [42][44]. - The overall goal is to achieve a comprehensive output value of over 10 billion yuan by 2025, with current output value already exceeding 9 billion yuan [73][76]. Group 5: Brand Development - Yingde black tea has been recognized as the top brand in Chinese black tea, with a brand value of 5.178 billion yuan [75]. - The establishment of a promotional center in Urumqi is part of a broader strategy to enhance brand influence and market penetration in Xinjiang and beyond [84][90].