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东南亚市场的“岭南年味”,看广货撑起的海外春节
Nan Fang Nong Cun Bao· 2026-02-17 01:35
Core Viewpoint - The article highlights the significant role of Guangdong agricultural products in the Southeast Asian market during the Lunar New Year, showcasing a strong cultural connection and increasing export volumes, particularly in festive goods [7][35][66]. Group 1: Market Performance - Guangdong agricultural product exports to Southeast Asia increased by 18% year-on-year before the Lunar New Year, with items like citrus fruits, traditional dishes, and preserved meats gaining popularity [7][8]. - In 2025, the total export value of Guangdong agricultural products reached 360.13 billion RMB, accounting for 16.2% of the national total, maintaining its leading position in China [35]. - The export of year oranges from Chen Village in Foshan reached nearly 200,000 plants annually, with a significant portion sent to Singapore, Malaysia, and Vietnam [12][38]. Group 2: Cultural Significance - The deep historical and cultural ties between Guangdong and Southeast Asia contribute to the strong demand for Guangdong products during the Lunar New Year, as the region has a long history of trade and migration [31][33]. - Guangdong products have transcended their commodity status, becoming emotional and cultural connectors for overseas Chinese communities, allowing them to celebrate traditional customs abroad [53][66]. Group 3: Product Highlights - Fresh fruits, particularly the Yunnan sugar oranges, have seen a surge in exports, with daily shipments of at least 25 tons to Singapore, showcasing efficient logistics [18][19]. - Pre-packaged dishes from Guangdong, such as the traditional "Poon Choi" and various preserved meats, are becoming staples for overseas Chinese during the festive season, with the export value of pre-packaged dishes reaching 31.7 billion RMB in 2024 [22][23]. Group 4: Logistics and Support - The successful export of Guangdong products is supported by robust logistics networks and advanced cultivation techniques, ensuring timely delivery and quality [41][44]. - Policy support and trade facilitation measures at both national and local levels have created a comprehensive support system for Guangdong agricultural products entering the Southeast Asian market [50][51].