Core Viewpoint - The "Shenshan Younong" brand product selection event aims to enhance the competitiveness and market presence of agricultural products from the Shenshan Special Cooperation Zone, with 23 products from 5 local enterprises competing for entry qualifications [2][6][14]. Group 1: Event Overview - The first expert review meeting for the "Shenshan Younong" product selection was held on June 19, 2023, featuring 23 products from 5 local enterprises [2][5]. - The selected products include fruits, cured meats, mushrooms, tea, beverages, cooking oil, and dried seafood, showcasing local characteristics [3][10]. Group 2: Evaluation Process - Products were evaluated based on packaging, quality characteristics, market performance, and food safety, with scores compiled by the expert group [4][11]. - The final list of selected products will be announced through official channels soon [5]. Group 3: Brand Development - "Shenshan Younong" is a regional public brand for agricultural products in the Shenshan Special Cooperation Zone, aimed at enriching the product catalog and enhancing market competitiveness [6][19]. - In 2024, two product selection events are planned, targeting the selection of 38 products, which will be sold through online and offline channels, generating over 3 million yuan in sales [7][9]. Group 4: Future Plans - The expert group believes the selected products represent the agricultural characteristics of the Shenshan Special Cooperation Zone and have good market prospects [14]. - Future efforts will focus on strengthening product quality certification, standardizing management of selected products, and promoting long-term brand cultivation and marketing [15][16]. - In 2025, the Shenshan Special Cooperation Zone will enhance the promotion of the "Shenshan Younong" brand through various activities, including product procurement guidelines and brand exhibitions [20][21].

Group 1 - The market environment and consumer habits have significantly changed, with e-commerce promotions still driving consumer demand, especially under the enhanced national subsidy policies [1] - Quality content has emerged as a new narrative to stimulate consumption, reflecting a shift in traffic logic [1] - Interest e-commerce platforms like Douyin are becoming essential for small and medium-sized businesses, providing support in sales channels, marketing, and logistics [1] Group 2 - The demand for products is high, as evidenced by the success of businesses like Feifei Shrimp, which prepared over 50,000 orders for a promotional event and sold out quickly [2] - The shift from offline to online sales is evident, with businesses leveraging data from online sales to better understand consumer preferences [2] - Traditional marketing methods are still relevant, but brands now demand unprecedented levels of return on investment [4] Group 3 - Content marketing based on consumer insights is becoming a fundamental capability for businesses, allowing them to better understand and engage with their customers [5] - Brands like Amei Handcrafted Shoes have successfully used direct consumer feedback to refine their products, leading to significant sales during promotional events [6] - The strategy for businesses includes having quality products, effective content to attract users, and utilizing Douyin's support policies for growth [7][8] Group 4 - Douyin has implemented various support policies for merchants, including commission waivers and cost-saving measures, resulting in over 11 billion yuan in savings for businesses [8] - The 618 shopping festival served as a critical test for retail strategies, with Douyin investing heavily in cash subsidies and traffic resources to boost merchant performance [8] - The core of e-commerce remains to solidify universal value while addressing the specific needs of different consumer and supply segments [9]