Core Insights - The Guangxi Nanning National Advertising Industry Park is strategically positioned as an advertising industry cluster aimed at ASEAN, leveraging RCEP opportunities to integrate advertising with cross-border e-commerce, digital technology, and cultural sectors, thus creating a new "advertising+" industrial ecosystem for high-quality regional economic development [1][4] Infrastructure and Services - The park has invested in 120,000 square meters of industrial space, establishing a dual-center layout for cross-border e-commerce, including a comprehensive international logistics warehouse and an incubation center, which supports the entire supply chain from customs clearance to warehousing and distribution [1] - A public service platform for cross-border e-commerce has been developed, enabling online registration, import/export declaration, and logistics tracking, enhancing operational efficiency for businesses and providing precise data support for government regulation [1] Market Expansion - Guangxi's unique products are rapidly entering the ASEAN market, with a dedicated exhibition area showcasing local specialties like Huangshi Dairy and snail noodles, utilizing innovative marketing methods such as AI digital human live streaming to broaden international market channels [2] - The exploration of "advertising + cultural tourism" is notable, with the transformation of ethnic-style buildings into an immersive experience area, promoting local culture and tourism, which has become a new attraction in Nanning [2] Talent Development - The park collaborates with 16 universities to form the Guangxi Cross-Border E-Commerce Industry-Education Alliance, producing over 600 talents annually, and has established an ASEAN cross-border e-commerce industry college to enhance practical training [3] - Various events, including the China-ASEAN Expo and cross-border e-commerce forums, have been organized to foster industry cooperation between China and ASEAN [3] Economic Impact - By 2024, the park is expected to host 1,598 operating entities, with 1,199 in advertising and related industries, generating an annual revenue of 32.699 billion yuan, including 24.278 billion yuan from the advertising sector, and employing over 2,000 people [4] - The park has become Guangxi's first 10 billion yuan cross-border e-commerce industrial park, with significant innovations in film and animation, resulting in 18 independent research projects and 20 technology transfers [4] - The "advertising+" model has created a new pathway for branding, digitization, and internationalization of Guangxi's unique industries, serving as a replicable model for China-ASEAN cooperation and showcasing the integration of regional openness and industrial upgrading [4]