Core Viewpoint - Weibo's financial performance shows a decline in revenue and net profit, indicating potential challenges ahead for the company [1]. Financial Performance - As of December 31, 2024, Weibo's total revenue is $1.755 billion, a year-on-year decrease of 0.29% [1]. - The net profit attributable to the parent company is $301 million, reflecting a year-on-year decline of 12.2% [1]. Upcoming Events - Weibo is scheduled to release its Q1 2025 financial report on May 22, with the actual disclosure date subject to the company's announcement [2]. Company Overview - Weibo is a leading social media platform for online content creation, sharing, and discovery, combining self-expression with strong social interaction and content distribution capabilities [3]. - The platform allows users to create and publish posts, including multimedia content, and facilitates asymmetric relationships among users [3]. - Weibo's primary revenue source is from advertising and marketing services, including social display ads and promotional marketing ads [3]. - The company emphasizes a "mobile-first" approach, utilizing a simple information flow format and native advertising integrated with the content stream [3]. - Weibo has developed a refined social interest graph recommendation engine to enhance targeted marketing based on user demographics, social relationships, interests, and behaviors [3].

5月2日，微博(WB)开盘上涨2.84%，截至21:30，报8.33美元/股，成交23.31万美元，总市值20.85亿美 元。 5月22日，微博将披露2025财年一季报（数据来源于纳斯达克官网，预计披露日期为美国当地时间，实 际披露日期以公司公告为准）。 资料显示，微博股份有限公司是人们线上创作、分享和发现内容的领先社交媒体平台。微博将公开、即 时的自我表达方式与平台强大的社交互动、内容整合与分发功能相结合。任何用户都可以创作并发布微 博,并附加多媒体或长博文内容。微博上的用户之间的关系可能是不对称的,每个用户都可以关注任何其 他用户,对任何一条微博发表评论并转发。微博简单、不对称和分发式的特点,使原创微博能演化为快速 传播、多方参与并即时更新的话题流。微博能说明其广告和行销客户向使用者推销品牌、产品和服务。 微博为各种规模的客户提供了一系列广泛的广告和行销解决方案。公司绝大部分的营业收入来自于广告 和行销服务的销售,其中包括社交展示类广告和推广类行销广告。微博基于"移动为先"的理念设计,以简 单的资讯流形式展示内容,并提供与公司平台上的资讯流融合的原生广告。为更好地支持移动格式,微博 已经开发出并在持续精细 ...