Core Viewpoint - Weibo-SW reported a decline in net revenue for Q3 2025, but a significant increase in net profit attributed to shareholders, indicating a potential shift in profitability despite revenue challenges [1] Financial Performance - For Q3 2025, Weibo-SW achieved net revenue of approximately $442 million, a year-on-year decrease of 4.77% [1] - The net profit attributable to Weibo shareholders was $221 million, reflecting a year-on-year increase of 69.33% [1] - Basic earnings per share for Q3 2025 stood at $0.93 [1] - For the first three quarters of 2025, net revenue totaled $1.284 billion, a year-on-year decrease of 1.07% [1] - The net profit attributable to Weibo shareholders for the first three quarters was $454 million, showing a year-on-year increase of 55.43% [1] - Basic earnings per share for the first three quarters were $1.90 [1] User Growth and Technology Development - In Q3 2025, Weibo's intelligent search user base reached over 70 million monthly active users (MAU), with search volume increasing by over 50% quarter-on-quarter [1] - Total search volume for Weibo increased by 20% quarter-on-quarter, driven by the growth in daily active users (DAU) and search queries [1] - The company is enhancing the application of AI throughout the advertising process [1] - In November 2023, Weibo launched its first self-developed open-source small parameter model, VibeThinker, in overseas markets, currently in an experimental phase [1] - Weibo plans to integrate its accumulated data assets in vertical fields such as psychology to create a model tailored to social needs [1]

Core Viewpoint - UBS's research report indicates that Weibo's Q3 performance met the revised forecasts, with a year-on-year revenue decline of 5% and an adjusted net profit drop of 20% [1] Financial Performance - Revenue decreased by 5% year-on-year [1] - Adjusted net profit fell by 20% [1] - Gross margin narrowed by 412 basis points to 76%, which was below expectations [1] - Operating expenses were lower than anticipated, leading to operating profit meeting expectations [1] Future Outlook - Due to the decline in gross margin and a more cautious outlook for Q4 revenue, UBS has reduced the adjusted net profit forecast for the year by 2% [1] - The company's fundamentals are largely reflected in the stock price, with an expected dividend yield of 8% next year, which may provide downside protection for the stock price [1] Price Target Adjustments - UBS has lowered the target price for Weibo's US stock from $14.5 to $14.2 while maintaining a "Buy" rating [1] - The target price for Weibo's H-shares has been adjusted down to HKD 110.4 [1]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of $14.13, down from a previous value of $14.74, reflecting a price-to-earnings (PE) ratio of 7.5 times the adjusted net profit for 2026 [7][17]. Core Insights - The company's 3Q revenue decreased by 4.8% year-over-year to $442 million, aligning with consensus expectations, while adjusted net profit fell by 20% to $111 million, also meeting forecasts. Management expenses decreased due to a one-time bad debt recovery, but a loss is expected in 4Q [1][5]. - The company is focusing on enhancing AI capabilities, with significant growth in monthly active users (MAU) and daily active users (DAU) driven by new features and improved advertising integration [2][4]. - Advertising revenue in 3Q declined by 6% to $375 million, slightly below expectations, with notable growth in e-commerce and local life sectors, while the automotive sector may face challenges due to reduced subsidies [3][4]. Summary by Sections Financial Performance - 3Q revenue was $442 million, down 4.8% year-over-year, while adjusted net profit was $111 million, down 20% [1][12]. - Advertising revenue decreased by 6% to $375 million, with VAS revenue increasing by 1.6% to $67 million [3][12]. - The company expects a slight improvement in advertising revenue growth due to upcoming major events in 2026 [1][5]. User Engagement and AI Integration - The company reported 70 million MAU and significant growth in DAU and search volume, with AI features enhancing user interaction [2][4]. - The integration of AI in advertising processes has led to a 30% consumption rate of AI-generated materials in information flow bidding ads by the end of October [2]. Profitability and Forecasts - Adjusted net profit forecasts for 2025-2027 have been revised to $450 million, $449 million, and $491 million, respectively, reflecting a decrease in expected sales expenses [5][13]. - The report anticipates challenges in the automotive and 3C sectors due to weakening subsidies, impacting revenue growth [5][13]. Valuation - The target price of $14.13 corresponds to a PE ratio of 7.5 times the adjusted net profit for 2026, which is significantly lower than the average PE of 24 times for comparable global companies, attributed to liquidity issues and slower revenue growth [17][18].

得益于阿里广告预算增加，微博公司三季度来自阿里的广告及营销收入同比增加112%至4550万美元。 11月18日，微博（Nasdaq：WB，9898.HK）发布2025年第三季度财报。三季度微博总营收4.423亿美 元，同比减少5%；非公认会计准则归属于微博股东的净利润为1.1亿美元，同比减少20.47%。 | | 截至以下日期止三個月 | | 截至以下日期止九個月 | | | --- | --- | --- | --- | --- | | | 2024年 | 2025年 | 2024年 | 2025年 | | | 9月30日 | 9月30日 | 9月30日 | 9月30日 | | 爭收入: | | | | | | 廣告及營銷 | $398,615 | | $375,373 $1,112,843 $1,097,831 | | | 增值服務 | 65,865 | 66.932 | 185,007 | 186.127 | | 淨收入 | 464,480 | 442,305 | 1,297,850 | 1,283,958 | 细分业务方面，微博广告及营销收入3.75亿美元，同比减少6%，或依据固定汇率计算同比减少5% ...

Core Viewpoint - Weibo's Q3 2025 financial report shows a decline in revenue, indicating potential challenges in its advertising and value-added services segments [1] Financial Performance - Total revenue for Q3 2025 is $442 million, representing a year-over-year decrease of 5% [1] - Advertising and marketing revenue amounts to $375 million, while value-added services (VAS) revenue is $66.9 million [1] - Non-GAAP net profit stands at $111 million [1] User Metrics - As of the end of Q3, Weibo has 578 million monthly active users and 257 million daily active users [1]

（文章来源：第一财经） 11月18日，微博发布2025年第三季度财报。三季度微博总营收4.423亿美元，约合人民币31.56亿元，其 中广告营收3.754亿美元，约合人民币26.77亿元，三季度调整后运营利润1.32亿美元，约合人民币9.37亿 元。 用户方面，截至三季度末，微博的月活跃用户达到5.78亿，日活跃用户达到2.57亿。 ...

【环球网财经综合报道】11月18日晚间，微博发布2025年第三季度财报。三季度微博总营收4.423亿美元，约合人民币 31.56亿元，其中广告营收3.754亿美元，约合人民币26.77亿元，三季度调整后运营利润1.32亿美元，约合人民币9.37亿 元。 用户方面，截至三季度末，微博的月活跃用户达到5.78亿，日活跃用户达到2.57亿。 值得关注的是，三季度，微博持续推进AI技术在多个业务场景的应用升级。在搜索场景的技术能力升级层面，继续加强 智搜对用户搜索意图的理解以及内容匹配能力，有效提升了搜索结果的相关性与准确性。同时，搜索模式从传统的"单次 信息检索"向"连续性、探索式对话"升级，用户可与智搜进行连贯对话，获得更智能、更连贯的信息获取服务体验。在生 态场景融合层面重点推动智搜在信息流场景的应用，让智搜深度融入平台博文消费场景，通过完善"博文求证"和"内容总 结"功能，利用AI对原博内容进行真实性分析、关键信息提炼与延展解读，帮助用户在浏览博文时快速获取结构化、可靠 的信息支持。 三季度，智搜MAU突破7000万，DAU和检索量环比提升超过50%，微博方面表示，这一增长不仅体现了用户对智搜产品 的认可，更 ...

人民财讯11月18日电，11月18日，微博发布2025年第三季度财报显示，今年7月至9月，微博总营收 4.423亿美元，约合人民币31.56亿元，其中广告营收3.754亿美元，约合人民币26.77亿元，三季度调整后 运营利润1.32亿美元，约合人民币9.37亿元。用户方面，截至三季度末，微博的月活跃用户达到5.78 亿，日活跃用户达到2.57亿。 ...

从社交平台，鸟瞰2025年体育产业全景 2025虽是一个传统大众认知中的"体育小年"，却拥有着不亚于大赛年的体育热度。 其中，众多的单项运动的世锦赛、世界杯，大洲范围的锦标赛，以及其他职业赛事托底，而哈尔滨亚冬会的举办、NBA中国赛的回归、中国网球赛季概 念的提出在此基础上锦上添花；而杨瀚森登陆NBA赛场，苏超、湘超、浙BA等群众参与性赛事在2025年的密集兴起，并且破圈成为全国性的社会现象、 文化事件，进一步烈火烹油。而第十五届全国运动会在中国广东、中国香港、中国澳门三地开幕，让体育的高热度贯穿全年。 不少耳熟能详的运动员也重新回到观赛大众的视野之中。因而，站在年末赛事陆续收尾的节点，面对2025年如此多样而繁杂的体坛盛况，我们的确需要一 次系统性的回顾梳理。而作为公共空间、拥有完全且多元生态的社交平台无疑是一个回顾、观察2025年体育纪年的合适的观察窗口。 11月13日，微博竞燃之夜在北京举办。 自2023年首次将"体育大赏"和"电竞大赏"两大自有IP整合升级，打造出的盛典IP微博竞燃之夜如今已经走到了第三个年头。而在今年，持续升级的竞燃之 夜选择落地国家游泳中心（水立方），百余位知名运动员、电竞选手、产 ...

Investment Rating - The report maintains a "Buy" rating for the company [7][5]. Core Views - The company is expected to see a 5.3% year-over-year decline in revenue for Q3 2025, amounting to $440 million, while adjusted net profit is projected to decrease by 22% to $108 million [1][5]. - The strategic focus for the second half of the year includes increased investment in AI to enhance search quality and strengthen advertising infrastructure [1]. - The company is shifting its strategy towards a multi-faceted approach of "Focus + Recommendation + Hot Topics," which has led to improved user engagement, with a 12% year-over-year increase in total video viewing time in Q3 [1][3]. Revenue and Advertising Insights - Q3 and Q4 advertising revenue is expected to decline by 6% and 5% respectively, primarily due to a high base from the previous year [2]. - The advertising demand from the e-commerce and automotive sectors is anticipated to continue its stable growth, while sectors like food and beverage, and apparel are expected to show weaker performance [2]. - The smartphone sector is facing a traditional off-season, with a reported 0.6% year-over-year decline in smartphone shipments in Q3 2025 [2]. Strategic Developments - The company has shifted its strategy to focus on three key areas: personalized recommendation streams, social-based attention streams, and hot topic streams centered around trending searches [3]. - The number of high-quality creators on the platform is expanding, with the number of top-tier creators reaching 18,000 and secondary tier creators increasing by 57% to 110,000 [3]. - The advertising revenue sharing plan has been optimized to encourage more quality content creation, with the revenue share for targeted tasks increasing to 55% [3]. Commercialization and User Engagement - The "Smart Search" feature is expected to initiate a small-scale commercialization pilot in Q4, enhancing user interaction and retention [4]. - The current integration of Smart Search into social interaction scenarios allows users to verify content and engage in extended reading based on posts [4]. Financial Forecasts and Valuation - Revenue forecasts for 2025-2027 have been adjusted downwards by 1% each year, reflecting a decrease in advertising spending in the gaming and mobile sectors [5][13]. - The adjusted net profit estimates for 2025-2027 have been revised to $480 million, $470 million, and $480 million respectively [5][13]. - The target price has been set at $14.74, corresponding to a 7.5x PE ratio for 2025 adjusted net profit, which is a discount compared to the global peer average of 28.0x due to liquidity factors and slower revenue growth [5][17].