Core Insights - The 2025 Third Broadcasting and Television Media Advertising Industry Development Conference was successfully held in Beijing, focusing on the theme "Media Empowering National Brands, Creating Youth in Industry Together" [1] - The forum gathered representatives from the broadcasting industry, renowned universities, and media organizations to discuss the integration of media industry trends and national brand development [1] Group 1: Industry Trends - The forum was hosted by Party Haiyan, Secretary-General of the Broadcasting and Television Industry Development Working Committee, emphasizing the need for the broadcasting industry to keep pace with the times and drive innovation for industry upgrades [3] - Lu Di, a professor at Peking University, analyzed opportunities and challenges in the context of media integration under the topic "Major Trends in the Development of the Media Industry in the New Era" [3] - Zhao Lili, General Manager of CTR Media Intelligence, shared insights on hot topics and marketing trends in the Chinese advertising market from a data perspective [3] - Zhou Wei, a researcher at CTR Media Research Institute, proposed transitional strategies for revenue transformation in broadcasting, providing new ideas for industry practice [3] Group 2: Case Studies and Innovations - Ma Hong, Deputy Editor-in-Chief of Beijing Radio and Television Station, shared practical achievements in the health and wellness sector under the theme "Solid Foundation and Innovative Development" [4] - Mu Hong, President of Advertising Culture Group, showcased the innovative exploration of media groups in their transformation through the presentation "Industrial Transformation of a Traditional Media" [4] - Zhou Fuzeng, Deputy Director of Zhejiang Satellite TV, introduced innovations and breakthroughs in content and business formats with the topic "Dare to Lead the World, Seek Development from New Business Formats" [4] - Zhou Jing, Deputy Director of the Marketing Center of Jiangsu Broadcasting and Television Station, demonstrated the vitality of broadcasting media in cross-industry collaboration through the case "Live Streaming Across Large and Small Screens" [4] Group 3: Collaborative Actions - The forum concluded with a media action ceremony initiated by directors from various broadcasting organizations, marking a new phase of collaboration between broadcasting media and national brands [6] - The event was witnessed by special guests, including Shi Huafen, Deputy Secretary of the Party Committee of the China Broadcasting and Television Social Organization, symbolizing the advancement of cooperation [6] Group 4: Future Outlook - The forum deepened the consensus on the collaborative development of media and national brands through trend interpretation, case sharing, and cross-industry dialogue [8] - The broadcasting industry is expected to continue using innovation as a driving force to help national brands like Moutai shine on the global stage, contributing to the narrative of youthful industry endeavors [8]