Core Viewpoint - UBS maintains a positive outlook on Meitu Inc. (01357), setting a target price of HKD 14.1 and a "Buy" rating [1] Group 1: Company Strategy - Meitu has shifted its strategy to focus on vertical model training and application scenario development [1] - The company aims to leverage its product design, user experience, and deep understanding of vertical workflows to rapidly iterate foundational models into advanced product features that meet user needs [1] Group 2: Market Potential - The continuous evolution of model capabilities is expected to expand the overall size of the graphic design market [1]

Financial Performance - The company reported a total revenue of 577 million yuan for the first half of 2025, an increase of 6.21% year-on-year [1] - The net profit attributable to shareholders was 40.46 million yuan, a decrease of 21.86% year-on-year [1] - The gross profit margin was 56.24%, down 4.94% year-on-year, while the net profit margin was 7.01%, down 26.42% year-on-year [1] - The company’s accounts receivable increased by 64.16% year-on-year, reaching 68.13 million yuan, which accounted for 77.74% of the net profit [1] Business Model and Strategy - The company relies heavily on marketing-driven performance, with a historical median ROIC of 20.05%, indicating strong investment returns [2] - The company emphasizes innovation in materials and application scenarios, aiming to address user pain points through material innovation [3] - The organization fosters a culture of engineering, ensuring that the R&D team leads the entire process from demand identification to product launch [4][5] Future Directions - In the next 2-3 years, the company plans to increase investment in R&D personnel and B-end market development teams to enhance technical capabilities and market responsiveness [6] - The company aims to achieve breakthroughs in five key areas: vacuum packaging, flexible connections, biological preservation, outdoor equipment, and safety protection [7] - The company’s strategic positioning focuses on building a nano-material technology platform to expand into multiple scenarios and fields [11] Cost Management - The company has developed a competitive advantage in cost control through sustained investment in material performance, process innovation, and production automation [9]

Group 1: Company Strategy and Innovation - The company focuses on user needs to develop application scenarios, driving material innovation to address user pain points [2] - A "research-driven, multi-departmental collaboration" mechanism is established to ensure technology innovation aligns with user demands and accelerates commercialization [3] - The company plans to increase investment in R&D personnel and B-end market development teams over the next 2-3 years to strengthen technical capabilities and market responsiveness [3] Group 2: Future Directions and Market Expansion - The company aims for breakthroughs in five key areas: vacuum packaging, flexible connections, biological preservation, outdoor equipment, and safety protection, while increasing R&D investment [3] - The transition from a vacuum bag business to a multi-material technology platform is achieved through continuous innovation and talent development [3] - The company adopts a "dual-track" strategy, focusing on both C-end and B-end markets to unlock growth potential and establish a nano-material technology platform [4] Group 3: Cost Management and Seasonal Variability - The company has developed a high-efficiency management mechanism through continuous investment in material performance, process innovation, production automation, and information management, leading to competitive advantages in cost control and quality stability [3] - Some products exhibit seasonal demand patterns, but the overall performance remains stable due to a diverse product line that mitigates the impact of seasonality [3]