Core Insights - The second-hand market in Shanghai is experiencing significant changes, with vintage clothing becoming a mainstream category alongside everyday second-hand goods [3] - A study conducted from July 16 to 23 involved visits to eight vintage stores on various streets to assess their survival status and explore sustainable development challenges in vintage consumption [3] Group 1: Definition and Characteristics of Vintage Clothing - Vintage clothing refers to second-hand garments that are at least 20 years old but less than 100 years old, characterized by historical significance and scarcity [4] - The term "vintage" originates from Japan and specifically denotes second-hand clothing with strong era characteristics that are no longer in production [4] - The eight visited stores featured diverse styles, including American retro, Gatsby style, and various cultural influences such as post-apocalyptic aesthetics and Y2K fashion [4] Group 2: Market Dynamics and Consumer Behavior - Vintage clothing prices range from 500 to 3000 yuan, primarily targeting fashion-conscious consumers aged 18 to 35 [8] - The influence of celebrities, such as Wang Jiaer, has significantly promoted vintage culture through personal styling and social media [6][8] - Consumers are increasingly seeking unique clothing items that differentiate them from mainstream fashion trends, leading to a growing interest in vintage styles [8] Group 3: Challenges Facing the Vintage Market - The COVID-19 pandemic has severely impacted physical retail, leading to increased rent pressures and reduced foot traffic, causing many vintage stores to close or downsize [9] - The vintage supply chain is incomplete, heavily reliant on overseas second-hand wholesale, which has faced disruptions and increased costs due to the pandemic [9] - Issues of counterfeit goods and "foreign waste" entering the market have raised consumer trust concerns, with many preferring new items over second-hand clothing due to hygiene worries [10][11] - The lack of a robust local vintage culture in China, compared to the established histories in the West and Japan, hampers the development of a unique vintage market [11][12] Group 4: Historical Context and Current Trends - The peak period for vintage stores in China was between 2015 and 2019, with a significant increase in consumer awareness and purchasing power during that time [14] - Currently, the number of vintage stores in Shanghai's Yongkang Road is insufficient to create a vibrant market, with only six stores present during the research period [14]

Core Viewpoint - The resurgence of cropped pants, particularly the seven-point style, is gaining popularity in the fashion industry, driven by nostalgia and a blend of retro and modern aesthetics [1][27]. Group 1: Fashion Trends - The seven-point pants have become a trending item in the fashion circle, with notable appearances by celebrities like Sun Yichun and Yang Mi, leading to increased visibility on social media platforms like Xiaohongshu [3][5]. - Major fashion brands such as DIOR and LV have incorporated seven-point pants into their recent collections, showcasing various styles that balance nostalgia with contemporary design [8][9][11]. - The seven-point pants are characterized by a relaxed fit and retro designs, appealing to a younger audience while also being embraced by luxury brands [14][18]. Group 2: Market Response - The popularity of seven-point pants has translated into strong consumer interest, with significant engagement on social media and sales spikes in fast fashion brands like ZARA and Uniqlo [24][26]. - The trend is supported by a variety of styles, including denim, camouflage, and tailored versions, which cater to diverse consumer preferences [27][28]. - The seven-point pants are being marketed as versatile pieces that can be styled in numerous ways, appealing to both casual and formal wear [29][32]. Group 3: Cultural Significance - The revival of seven-point pants is linked to the "millennial wave," reflecting a broader cultural trend where nostalgic fashion items are re-embraced by younger generations [27][34]. - Historically, seven-point pants have roots in street culture, originally popularized by skateboarders in the 1990s, which adds to their appeal as a symbol of rebellion and individuality [27][34]. - The ongoing popularity of seven-point pants suggests a cyclical nature of fashion trends, indicating that while specific styles may fluctuate, the category itself will maintain relevance in the long term [34][35].