Core Insights - The second-hand market in Shanghai is experiencing significant changes, with vintage clothing becoming a mainstream category alongside everyday second-hand goods [3] - A study conducted from July 16 to 23 involved visits to eight vintage stores on various streets to assess their survival status and explore sustainable development challenges in vintage consumption [3] Group 1: Definition and Characteristics of Vintage Clothing - Vintage clothing refers to second-hand garments that are at least 20 years old but less than 100 years old, characterized by historical significance and scarcity [4] - The term "vintage" originates from Japan and specifically denotes second-hand clothing with strong era characteristics that are no longer in production [4] - The eight visited stores featured diverse styles, including American retro, Gatsby style, and various cultural influences such as post-apocalyptic aesthetics and Y2K fashion [4] Group 2: Market Dynamics and Consumer Behavior - Vintage clothing prices range from 500 to 3000 yuan, primarily targeting fashion-conscious consumers aged 18 to 35 [8] - The influence of celebrities, such as Wang Jiaer, has significantly promoted vintage culture through personal styling and social media [6][8] - Consumers are increasingly seeking unique clothing items that differentiate them from mainstream fashion trends, leading to a growing interest in vintage styles [8] Group 3: Challenges Facing the Vintage Market - The COVID-19 pandemic has severely impacted physical retail, leading to increased rent pressures and reduced foot traffic, causing many vintage stores to close or downsize [9] - The vintage supply chain is incomplete, heavily reliant on overseas second-hand wholesale, which has faced disruptions and increased costs due to the pandemic [9] - Issues of counterfeit goods and "foreign waste" entering the market have raised consumer trust concerns, with many preferring new items over second-hand clothing due to hygiene worries [10][11] - The lack of a robust local vintage culture in China, compared to the established histories in the West and Japan, hampers the development of a unique vintage market [11][12] Group 4: Historical Context and Current Trends - The peak period for vintage stores in China was between 2015 and 2019, with a significant increase in consumer awareness and purchasing power during that time [14] - Currently, the number of vintage stores in Shanghai's Yongkang Road is insufficient to create a vibrant market, with only six stores present during the research period [14]

时尚是个圈，千禧年人腿一条的七分裤又重新站上C位。 在近期播出的《歌手》中，单依纯以一身黑T+牛仔七分裤+乐福鞋的造型现身《李白》彩排现场，被网友评"看似简单，却被她穿出老娘随便唱唱都是歌 王的气场"。 事实上，最近半年，七分裤已经悄悄火遍时尚圈。刚刚过去的6月，杨幂就穿着罗意威2025春夏系列的七分裤，登上杂志《T》中文版。欧阳娜娜、宋雨 琦、虞书欣等新生代明星的私服街拍里，七分裤的出镜率居高不下。在国外，明星潮人早从去年就开始用七分裤造型刷屏。 图源：杂志《T》中文版官方微博 摄影：微博@刘颂LiuSong 热度蔓延至消费市场，在董洁直播间和李佳琦"所有女生的衣橱"直播间，七分裤成造型穿搭"老演员"，有网友感叹，"种草总是一瞬间，购物车里已经躺 了好几条（七分裤）了。" 图源：小红书@单依纯官方粉丝后援会 彩排视频截图 随后，"单依纯七分裤"在小红书上成为"爆款"，多篇笔记收获数百点赞。 图源：小红书@77（已获授权） 所以，这个学生时代的土味单品怎么又流行回来了？ 七分裤，杀疯了 跟90后大学时代流行的legging修身版七分裤不同，今年流行的七分裤风格回溯得更远，可以追溯到千禧年。A字版型、宽大裤腿、 ...