Investment Rating - The report maintains a "Positive" investment rating for the industry [11] Core Insights - The domestic seat market is expected to exceed 1567 billion yuan by 2030, with a CAGR of 5.9% from 2024 to 2030, driven by the dual trends of general configuration downscaling and high-end innovation [4][10] - The transition to electric and intelligent vehicles is increasing the demand for faster response times and cost control from seat manufacturers, providing opportunities for domestic companies like Jifeng [4][8] - Profitability in the seat market can be improved through vertical integration of the supply chain and product upgrades, as the current low gross margins are influenced by parts self-manufacturing rates and the value of each vehicle [4][9] Summary by Sections Space - The seat market is expanding as electric and intelligent vehicle upgrades accelerate, with the average value of seats increasing. By 2030, the domestic seat market is projected to reach 1567 billion yuan, with a CAGR of 5.9% from 2024 to 2030 [7][58] - In the under 200,000 yuan segment, vehicles focus on general configurations and some upgraded features, while above 200,000 yuan, new types of seats like zero-gravity are becoming key selling points [7][22] Structure - The domestic seat market has been historically dominated by foreign companies, but the shift towards electric vehicles is creating opportunities for local manufacturers like Jifeng to gain market share. By 2024, Jifeng and Tiancai's market shares are expected to reach 3% and 1%, respectively [8][63] - The market share of foreign companies is projected to decline from 58% in 2022 to 55% in 2024, while domestic companies are rapidly increasing their presence [8][63] Profitability - The gross margin for domestic passenger car seats is significantly lower than the overall level for passenger car parts, primarily due to material costs and labor. If all seat components are self-manufactured, material costs could decrease by 16% [9][72] - Domestic companies can enhance profitability through vertical integration and product upgrades, as the average gross margin for domestic seat manufacturers is above 15%, compared to below 10% for foreign counterparts [9][72]