新汽车生态合作，报名中国版CES！ 撰文 | 丁 晶 晶 张 南 编辑 | 黄 大 路 设计 | 甄 尤 美 如果汽车以约50km/h速度行驶时发生碰撞，躺平状态下零重力座椅对乘客脊柱的伤害堪比人直接从5楼跳下。这是采埃孚LIFETEC的试验数据。 如果座椅坐垫与靠背夹角大于115°，乘员在正面碰撞中的重伤风险是常规坐姿的4.4倍，危及生命的重伤风险高达5.2倍。这是中国交通事故深度调 查（CIDAS）数据库的结论。 如果乘坐零重力座椅，乘员在碰撞发生时受伤值显著增加，AIS3、AIS4的受伤值要高于70%占比，损伤主要集中在胸骨和腰椎。这是中国汽车工 程研究院汽车指数首席专家赵会2025年3月提供的数字。 AIS3、AIS4是简明损伤定级标准（Abbreviated Injury Scale）的两个伤情等级，前者属于重度创伤，后者属于严重创伤/危及生命。 虽然我们还没有见到车辆行驶中乘员因为处于零重力座椅状态而发生重大伤害的新闻传出，但《汽车商业评论》注意到，多个机构的调研数据印 证了行驶中使用零重力座椅可能造成的重大伤害隐患。 当下，中国汽车市场正被一场轰轰烈烈的"舒适革命"席卷，"零重力座椅"是其中一个 ...

日前，机动车新国标开启意见征询，"不到5秒的零百加速""电控车门把手""旋转座椅""娱乐屏"等新能 源车企引以为傲的性能与配置或将被强制约束。 全国标准信息公共服务平台显示，公安部已组织完成了《机动车运行安全技术条件》国家标准（以下简 称"新国标"））的征求意见稿，11月10日起公开征求意见。 据标准起草工作组编制说明，该标准是我国机动车安全管理最基本的技术标准，自1987年首次制定以 来，分别于1997、2004、2012、2017年进行了4次修订。而从近年我国道路交通管理工作实践和国内外 机动车安全技术发展情况看，现行的2017版GB7258已难以适应新形势发展需求。其中针对新能源汽 车、辅助驾驶汽车领域，编制说明指出"针对性条款要求少，难以满足新技术新业态快速发展下的交通 安全管理需求。"鉴于此，2024年交标委启动了标准修订立项程序。 南都·湾财社记者梳理新国标内容后了解到，除针对客货运车辆、特性机动车等特殊车辆提出新要求 外，新国标对新能源汽车、辅助驾驶汽车新增多项重要标准，涉及零百加速、车门把手、旋转座椅、车 内显示屏等规范要求。 具体来看，新国标对零百加速提出上限要求：乘用车每次上电/点火后（发 ...

Core Insights - The market performance of the new Zhiyin model has been mixed, with a decline in customer visits due to surrounding construction affecting accessibility [2][4] - The most popular configuration is the rear-drive Qiankun version, with white and gold being the preferred colors, while blue has seen poor sales [4][10] - Customer demographics show that two-thirds are ordinary families looking for daily commuting vehicles, with a notable interest in intelligent driving features [6][10] Market Performance - Daily customer visits have decreased from around 10 groups to about 6, primarily due to road construction nearby [2] - The waiting period for the most popular configuration is estimated at 1-2 weeks, while less popular options may take up to 2 months [4] Customer Preferences - The most frequently compared models are the Shangjie H5 and the Zhiji LS6, with concerns about electric range being a significant factor in customer decision-making [10][11] - Customers are particularly drawn to the intelligent driving capabilities and the comfort of the zero-gravity seats [13][14] Purchase Behavior - Financing options include a 5-year loan with no interest for the first 2 years, and additional incentives such as a free upgrade package and discounts for trade-ins [17][18] - Many customers express regret for not opting for additional features after purchase, indicating a tendency to be cost-conscious initially [22] Maintenance and Costs - Regular maintenance is required every year or every 10,000 kilometers, with a standard check costing around 120 yuan [23]

Core Insights - The definition of "luxury cars" is evolving in China, with consumers increasingly valuing technological features and user experience over traditional metrics like price and brand recognition [3][6][8] - Chinese automotive brands are making significant strides into the luxury car market, offering high-end features that were once exclusive to imported luxury vehicles [5][7][10] Group 1: Changing Consumer Perceptions - Consumers are redefining luxury cars, focusing on features like air suspension, smart driving experiences, and comfort rather than just price [3][5][6] - The younger generation emphasizes technological sophistication, with features like voice interaction and seamless connectivity becoming key selling points [5][6] Group 2: Technological Advancements - Chinese automotive companies are innovating with high-end technologies such as air suspension, which has seen a price drop from 500,000 yuan to around 200,000 yuan due to local development [5][7] - The shift towards electric and smart vehicles is transforming cars into "large smart terminals," changing the criteria for luxury from price to functionality and experience [6][8] Group 3: Market Dynamics - In the market for vehicles priced above 300,000 yuan, Chinese brands are increasing their market share, with companies like NIO and Li Auto successfully targeting high-end consumers [7][8] - Data shows that in the first half of the year, Chinese brands sold 9.27 million passenger vehicles, a 25% increase year-on-year, capturing 68.5% of the market share [8][10] Group 4: International Expansion - Chinese luxury vehicles are gaining traction in international markets, with brands like NIO and BYD achieving significant sales in Europe and the Middle East [10][11] - Traditional luxury brands are facing challenges in China, with sales declines prompting them to accelerate their electric vehicle strategies and collaborate with local tech firms [11][12]

Investment Rating - The report maintains a "Positive" investment rating for the industry [11] Core Insights - The domestic seat market is expected to exceed 1567 billion yuan by 2030, with a CAGR of 5.9% from 2024 to 2030, driven by the dual trends of general configuration downscaling and high-end innovation [4][10] - The transition to electric and intelligent vehicles is increasing the demand for faster response times and cost control from seat manufacturers, providing opportunities for domestic companies like Jifeng [4][8] - Profitability in the seat market can be improved through vertical integration of the supply chain and product upgrades, as the current low gross margins are influenced by parts self-manufacturing rates and the value of each vehicle [4][9] Summary by Sections Space - The seat market is expanding as electric and intelligent vehicle upgrades accelerate, with the average value of seats increasing. By 2030, the domestic seat market is projected to reach 1567 billion yuan, with a CAGR of 5.9% from 2024 to 2030 [7][58] - In the under 200,000 yuan segment, vehicles focus on general configurations and some upgraded features, while above 200,000 yuan, new types of seats like zero-gravity are becoming key selling points [7][22] Structure - The domestic seat market has been historically dominated by foreign companies, but the shift towards electric vehicles is creating opportunities for local manufacturers like Jifeng to gain market share. By 2024, Jifeng and Tiancai's market shares are expected to reach 3% and 1%, respectively [8][63] - The market share of foreign companies is projected to decline from 58% in 2022 to 55% in 2024, while domestic companies are rapidly increasing their presence [8][63] Profitability - The gross margin for domestic passenger car seats is significantly lower than the overall level for passenger car parts, primarily due to material costs and labor. If all seat components are self-manufactured, material costs could decrease by 16% [9][72] - Domestic companies can enhance profitability through vertical integration and product upgrades, as the average gross margin for domestic seat manufacturers is above 15%, compared to below 10% for foreign counterparts [9][72]

Core Viewpoint - The 2025 Qilu Auto Show (Autumn) is set to take place from September 4 to 8, 2025, at the Shandong International Convention and Exhibition Center, showcasing the growth of the automotive market in Shandong and serving as a barometer for automotive consumption trends [1][14]. Group 1: Policy and Incentives - The Chinese automotive market is experiencing a historic opportunity with strong policy incentives, including the continuation of tax exemptions for new energy vehicles and increased subsidies for trade-in programs [2][4]. - The second round of automotive consumption subsidies in Jinan, starting from August 1, 2025, offers a total of 12 million yuan in subsidies for purchasing new non-operational passenger vehicles, with varying amounts based on the purchase price [2][4]. Group 2: Consumer Opportunities - The autumn of 2025 is considered a prime time for consumers to purchase vehicles, with multiple incentives creating an excellent environment for discounts, especially during large exhibitions like the Qilu Auto Show [4]. - The show is expected to provide significant competitive pricing and promotional offers from various brands, enhancing the purchasing experience for consumers [4][9]. Group 3: Technological Advancements - The 2025 Qilu Auto Show will highlight cutting-edge automotive technologies, with a focus on electric, intelligent, and connected vehicles, as the penetration rate of new energy vehicles surpasses 50% in China [5][7]. - Consumers will have the opportunity to experience various smart features and configurations, such as intelligent cockpits and advanced driver assistance systems, reflecting the industry's rapid technological evolution [7][12]. Group 4: Cultural and Community Engagement - The Qilu Auto Show has evolved from a simple trading platform to a cultural symbol of the automotive industry, incorporating cultural activities alongside purchasing incentives [9][12]. - The event will feature a "mass car purchase" activity, leveraging partnerships with multiple automotive brands to offer exclusive deals to consumers [9][11].

Group 1 - Xiaomi Auto released its 189th Q&A session addressing user concerns regarding OTA upgrades, appointment rescheduling, and features of the Xiaomi YU7 zero-gravity seat adjustment and 4K gimbal camera heat issues [1][2] - The recent OTA upgrade introduced a "custom key" function in the remote key, allowing users to personalize the fourth button's vehicle control functions via the Xiaomi Auto app [1] - The OTA upgrade now supports automatic updates and rescheduling of appointments, enhancing the convenience of the update process [1] Group 2 - Users can customize the zero-gravity seat adjustment in the Xiaomi YU7, with the ability to save the adjusted position for future use, where the driver's seat memory is linked to the user account and the passenger's seat memory is vehicle-specific [2] - The 4K gimbal camera's heat during operation is normal and does not affect safety or lifespan, with the aluminum alloy design facilitating better heat distribution compared to plastic [2] - The 4K gimbal camera can operate continuously in environments around 70°C and maintain functionality after being placed in 85°C conditions [2]

Group 1 - The core concept of "zero gravity" seats is to enhance passenger comfort by redistributing body weight and reducing pressure on the spine, thereby alleviating fatigue during travel [4][7][19] - Various automotive manufacturers, including Deep Blue and AITO, have prominently featured zero gravity seats in their recent vehicle launches, indicating a growing trend in the industry [2][3] - The zero gravity seat design is inspired by NASA's zero-gravity posture, aiming to provide a more comfortable seating experience compared to traditional seats [4][6] Group 2 - The zero gravity seat's unique features include adjustable leg rests and seat angles, which contribute to a more ergonomic seating position [4][5] - Industry experts predict that the penetration rate of zero gravity seats will increase as consumer demand for comfort and multifunctionality in vehicles rises [7][19] - The automotive industry is witnessing a shift towards integrating advanced comfort features into vehicle design, with zero gravity seats serving as a focal point for enhancing user experience [6][8] Group 3 - Current national standards for automotive seats do not adequately address the unique requirements of zero gravity seats, highlighting a regulatory gap that needs to be filled [9][10] - The establishment of group standards is seen as a necessary step to ensure safety and comfort in the rapidly evolving market for zero gravity seats [9][10] - The development of new standards is underway, with a focus on safety measures and performance evaluation for zero gravity seating [10][11] Group 4 - The future of zero gravity seats is expected to involve greater integration of safety features and advanced technologies, enhancing both comfort and protection for passengers [14][17] - Industry stakeholders are exploring innovative designs that combine comfort with safety, ensuring that zero gravity seats meet evolving consumer expectations [15][17] - The market for seating solutions is projected to grow significantly, with zero gravity seats anticipated to capture a substantial share of the automotive seating market by 2030 [19]

Core Insights - The 2025 Beijing-Tianjin-Hebei Automotive Supply Chain Innovation and Coordination Conference was held in Tianjin, emphasizing the importance of the new energy and intelligent connected vehicle industry as a key driver for regional development [1][5] - The automotive production in the Beijing-Tianjin-Hebei region is projected to reach 4.3 million units by 2030, with an expected market growth of approximately 450 billion yuan in the automotive parts sector over the next five years [1][2] Group 1 - The conference featured participation from over 15 major automotive manufacturers and more than 400 parts suppliers, highlighting the collaborative efforts within the industry [2] - A joint innovation laboratory for automotive parts was inaugurated, aimed at enhancing collaborative innovation and resource sharing among participating companies [2] - A public service platform for testing and certification of intelligent connected new energy vehicles was also launched, providing integrated solutions to accelerate standardization and internationalization in the sector [2][3] Group 2 - Experts from various organizations presented on cutting-edge topics related to the automotive supply chain, including policies, innovative seating, intelligent chassis, and digital operations in the automotive industry [3] - The conference served as a strategic platform for fostering innovation and collaboration in the automotive supply chain, achieving consensus on technology cooperation, industry collaboration, and policy support [5]

作者为硬哥 原文链接： https://weibo.com/1775948951/PoqLznc9k 这两年零重力座椅很火，新车争先恐后的上，是营销包装的概念吗？零重力这个词确实是营销概 念，但零重力座椅确实也躺着舒服，比完全躺平要舒服，非常有价值，下面我给大家详细解读一下。 1、躺平不好吗？为啥要一个半躺的零重力？ 人体是S型曲线，当完全躺平到一张硬板床上时，主要受力点集中在三处：头肩部、臀部和小腿 部，其中臀部的压力最大，由于受力不均匀，所以睡硬板床不舒服，我们需要较软的床垫通过弹簧和 海绵下陷包裹，把压力均摊到全身各处。 汽车座椅不是床垫，主要是为坐姿而设计，坐垫和靠背为了支撑性要比床垫硬不少，其实很多座 椅的靠背能几乎完全放平，但躺平后的感觉跟硬卧差不多，没那么舒服。车里又不能哪里都搞得软塌 塌的，这个时候零重力躺姿就派上用场了。 2、什么是零重力？标准是啥样的？ 零重力是NASA发现人体在失重环境下自然的肌肉放松舒展姿态，并非躺平，而是上半身和大腿 保持128±7度这样的夹角（臀部夹角），大腿和小腿保持133±8度这样的夹角（膝部夹角）。 虽然NASA早已放弃了这个标准，但后来有车企发现，当座椅形成 ...