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产品大爆发?这个滨海之城楼市“意外”升温
第一财经· 2025-10-14 10:11
Core Viewpoint - The real estate market in Qingdao, a coastal city in Shandong Province, has shown unexpected recovery during the "Golden September and Silver October" period, with new home transaction volumes increasing due to developer discounts and price reductions [3][6][12]. Market Performance - During the National Day holiday, Qingdao's new home transaction area increased by 10% year-on-year, making it one of the few second-tier cities to see such growth [3][6]. - In the first nine months of 2025, Qingdao's new home transactions totaled 47,825 units, with a total transaction value of 82.594 billion yuan, reflecting a year-on-year decline of 4.64% and 5.04% respectively [10]. Factors Driving Recovery - The recovery in Qingdao's real estate market is attributed to several factors, including the launch of new projects and discounts offered by developers, which have stimulated demand [8][12]. - The city aims to become a "healthcare city," with plans to establish high-quality health living areas and international health tourism destinations by 2027 [6]. Buyer Trends - The majority of new home buyers in Qingdao are looking for improvements in their living conditions, with nearly 80% of buyers focusing on upgrading their homes [8][11]. - The introduction of fourth-generation residential projects has attracted many buyers, indicating a shift towards more innovative and comfortable living spaces [8][13]. Price Dynamics - The second-hand housing market in Qingdao has seen a decrease in prices, with a year-on-year decline of 5% as of August, while new home prices have also been influenced by promotional activities [10][12]. - The overall price adjustment in Qingdao has made housing more attractive, with a reported 30% reduction from peak prices, enhancing the perceived value for buyers [13]. Future Outlook - Industry experts believe that while there is potential demand reflected in the recent monthly data increases, the overall market is still in a recovery phase [14]. - Various favorable policies, including purchase subsidies, are expected to continue lowering barriers for buyers and stimulating market activity [14].
产品大爆发?这个滨海之城楼市“意外”升温
Di Yi Cai Jing· 2025-10-14 08:02
今年是青岛楼市"产品力"提升的一年。 这个"金九银十",各地楼市表现"冷热不一"。不过,有座滨海之城楼市成交意外回温,成为少数新房网签提升的二线城市之 一,那便是山东省的青岛市。 中指研究院数据显示,今年国庆期间,十个重点二线城市中,青岛、南宁新房网签面积同比提升,其中青岛日均成交面积同比 提升10%,南宁相关数据同比提升19%。 "青岛国庆楼市成交尚可,主要是不少开发商推出折扣,价格优惠带动了成交,有以前均价18000元/平方米的新房,现在16000 元/平方米左右就能拿下。"一位地产当地人士称。 滨海之城楼市回温? 当下正值过往楼市传统的"金九银十",今年不少房企九月销售业绩回温,不过从单个城市层面而言,各地楼市表现"冷热不 一",从国庆假期的数据便可见一斑。 中指研究院数据显示,"银十"开局即国庆期间,一线城市中北京、深圳、上海新房网签面积同比提升,典型二线城市中青岛、 南宁相关数据回升,典型三四线城市中清远、莆田、潍坊等数据回升。其中,青岛是少数新房成交提升的二线城市之一。 在房地产上行期间,不少大型民营房企,热衷在青岛开发各类康养、文旅、度假大盘。到现在,将青岛打造成"康养之城",已 经成为官方清晰 ...