Investment Rating - The investment rating for the company is "Buy" with a target price of RMB 54.88 [7][8]. Core Views - The company's revenue for H1 2025 was RMB 522 million, a decrease of 21.99% year-on-year, and the net profit attributable to shareholders was RMB 78 million, down 61.69% year-on-year. The decline in performance is attributed to international trade frictions and the early investment phase of newly acquired companies [1][2]. - Despite short-term profit pressure, the report is optimistic about the company's long-term development in the OBM (Original Brand Manufacturer) model, especially with the gradual realization of performance from the Danish SGM acquisition [1][3]. Summary by Sections Financial Performance - In H1 2025, the company's gross margin was 50.55%, down 1.30 percentage points year-on-year, and the net profit margin was 15.07%, down 15.52 percentage points year-on-year. The Q2 gross margin was 51.97%, showing a slight improvement compared to Q1, but the net profit margin dropped significantly [2]. - The total expense ratio for H1 2025 was 31.64%, an increase of 15.40 percentage points year-on-year, with sales, management, R&D, and financial expense ratios all rising [2]. Industry Outlook - The industry is expected to maintain a positive growth trend, with overseas performance in live entertainment activities projected to grow steadily over the next two years. The report anticipates a recovery in the U.S. market as trade policies stabilize [3]. Product Development - The company continues to invest in R&D, with 61 new patents granted in H1 2025, including 14 domestic and international invention patents. New product sales have shown year-on-year growth despite overall revenue decline [4]. Profit Forecast and Valuation - The forecast for the company's net profit attributable to shareholders has been revised downwards for 2025 and 2026 by 41% and 34% respectively, with expected profits of RMB 248 million and RMB 306 million. The 2027 net profit is projected to be RMB 377 million [5]. - The company is valued at a PE ratio of 28 times for 2025, with a target price of RMB 54.88, reflecting an increase in comparable company valuations and a shift from OEM to OBM [5].