Investment Rating - The investment rating for the company is "Buy" with a target price of RMB 54.88 [7][8]. Core Views - The company's revenue for H1 2025 was RMB 522 million, a decrease of 21.99% year-on-year, and the net profit attributable to shareholders was RMB 78 million, down 61.69% year-on-year. The decline in performance is attributed to international trade frictions and the early investment phase of newly acquired companies [1][2]. - Despite short-term profit pressure, the report is optimistic about the company's long-term development in the OBM (Original Brand Manufacturer) model, especially with the gradual realization of performance from the Danish SGM acquisition [1][3]. Summary by Sections Financial Performance - In H1 2025, the company's gross margin was 50.55%, down 1.30 percentage points year-on-year, and the net profit margin was 15.07%, down 15.52 percentage points year-on-year. The Q2 gross margin was 51.97%, showing a slight improvement compared to Q1, but the net profit margin dropped significantly [2]. - The total expense ratio for H1 2025 was 31.64%, an increase of 15.40 percentage points year-on-year, with sales, management, R&D, and financial expense ratios all rising [2]. Industry Outlook - The industry is expected to maintain a positive growth trend, with overseas performance in live entertainment activities projected to grow steadily over the next two years. The report anticipates a recovery in the U.S. market as trade policies stabilize [3]. Product Development - The company continues to invest in R&D, with 61 new patents granted in H1 2025, including 14 domestic and international invention patents. New product sales have shown year-on-year growth despite overall revenue decline [4]. Profit Forecast and Valuation - The forecast for the company's net profit attributable to shareholders has been revised downwards for 2025 and 2026 by 41% and 34% respectively, with expected profits of RMB 248 million and RMB 306 million. The 2027 net profit is projected to be RMB 377 million [5]. - The company is valued at a PE ratio of 28 times for 2025, with a target price of RMB 54.88, reflecting an increase in comparable company valuations and a shift from OEM to OBM [5].

Group 1 - The company achieved a revenue of 10.55 billion, a year-on-year increase of 2.17%, while the net profit attributable to shareholders was 288 million, a year-on-year decrease of 32.7% [1] - The company expects the "anti-involution" measures in the steel industry to drive up steel prices, potentially leading to a marginal recovery in processing fees and net profit per ton [1] - The company has adjusted its profit forecast for 2025-2027, estimating net profits of 810 million, 940 million, and 1.09 billion respectively, with corresponding PE ratios of 15, 13, and 11 [1] Group 2 - In the first half of 2025, the company reported revenues from various products, with H-beams generating 5.8 billion, and other products showing mixed performance in revenue growth [2] - The company has invested in multiple intelligent manufacturing technologies for steel structures, including advanced equipment like intelligent box-type production lines and industrial welding robots [2] Group 3 - The company's gross profit margin decreased to 10% in the first half of 2025, with a significant drop in net profit per ton due to declining steel prices [3] - The average steel price in Q2 was 3,233 yuan per ton, a year-on-year decrease of 15.2%, which negatively impacted the company's net profit and processing fees [3] Group 4 - The company's expense ratio slightly decreased to 6.61% in the first half of 2025, with net profit margin declining to 2.72% [4] - The company experienced a net cash flow from operations of -198 million, primarily due to an increase in inventory [4]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6][18]. Core Views - The company achieved a revenue of 10.55 billion, a year-on-year increase of 2.17%, but the net profit attributable to the parent company decreased by 32.7% to 288 million [1]. - The report emphasizes the potential for profit recovery due to the steel industry's "anti-involution" measures, which may lead to an increase in steel prices and improve processing fees and net profit per ton [1][3]. - The company has adjusted its profit forecast for 2025-2027, expecting net profits of 810 million, 940 million, and 1.09 billion respectively, with corresponding P/E ratios of 15, 13, and 11 [1]. Revenue and Profit Analysis - In the first half of 2025, the company reported a revenue of 10.55 billion, with a net profit of 288 million, reflecting a significant decline in profitability [1]. - The second quarter saw a revenue of 5.735 billion, a decrease of 2.78% year-on-year, with net profits dropping by 32.61% [1]. - The gross profit margin for the first half of 2025 was 10%, down by 0.67 percentage points year-on-year, with a gross profit of 470 yuan per ton, a decline of 85 yuan [3]. Product Segment Performance - Revenue from various product segments in the first half of 2025 included H-beams (5.8 billion), box-type columns (2 billion), and other components, with mixed performance across segments [2]. - The company has been investing in smart manufacturing technologies, including advanced production lines and robotic systems, to enhance operational efficiency [2]. Financial Metrics - The company’s financial metrics indicate a slight decrease in expense ratios, with a total expense ratio of 6.61% in the first half of 2025 [4]. - The cash flow from operations was negative at -198 million, primarily due to an increase in inventory [4]. - The projected revenue for 2025 is 23.6 billion, with a net profit of 811.5 million, reflecting a growth rate of 5.08% [5][12]. Market Position and Outlook - The company is positioned in the construction decoration and specialized engineering industry, with a focus on transitioning to intelligent steel structure manufacturing [6]. - The report suggests that the ongoing supply-side reforms in the steel industry could positively impact the company’s performance if steel prices rise [3].

Core Viewpoint - Haoyang Co., Ltd. reported a revenue of 1.212 billion yuan and a net profit of 302 million yuan for the year 2024, with a proposed cash dividend of 13 yuan per 10 shares to shareholders [1] Group 1: Financial Performance - The company achieved a gross profit margin of 50.37%, an increase of 0.75% year-on-year, indicating strong profitability [1] - The total revenue for 2024 was 1.212 billion yuan, with a net profit attributable to shareholders of 302 million yuan [1] Group 2: Product Development and Innovation - In 2024, the company invested approximately 85.85 million yuan in research and development, resulting in 119 new authorized patents, including 33 domestic and international invention patents [2] - Key patented technologies developed include high-precision light-speed cutting technology, dynamic humidity balance technology, ultra-wideband positioning technology, human posture prediction, and precise fast tracking, enhancing product competitiveness [2] Group 3: International Expansion - The company has been actively planning overseas expansion, focusing on Southeast Asia, North America, and Europe, and has made significant progress in its international strategy [3] - The acquisition of Danish SGM company's assets and the establishment of wholly-owned subsidiaries in Denmark and the USA have strengthened the company's international sales channels [3] - Upcoming production capacity expansions for stage lighting equipment are expected to be operational by the end of 2025 and 2026, which will further enhance the company's growth potential [3]