Core Insights - The demand and trading of "exotic pets" in China is rapidly increasing, with approximately 17.07 million people currently keeping these pets, leading to a market size nearing 10 billion yuan [1][1][1] Industry Overview - The pet industry in China, although starting later than in other countries, is benefiting from demographic changes, upgraded emotional needs, and refined consumption trends, resulting in sustained growth and resilience [1][1][1] - There are structural opportunities across various segments of the industry chain, particularly in domestic production, innovation in niche categories, and increased service penetration [1][1][1] Market Trends - The pet market is thriving, with steady growth in the pet food and staple food sectors [1][1][1] - Pet owners exhibit strong purchasing power and an increasing willingness to spend on their pets [1][1][1] - Trends observed at the Asia Pet Expo indicate a rise in "precise segmentation" and "functional" trends in pet food [1][1][1] - Sales data from events like "Double 11" shows the emergence of domestic brands in the market [1][1][1]