盒马&派特鲜生创始人 侯毅 作者 | 邱鑫浩 来源 | 邱处机 在线下门店的经营压力下，侯毅的宠物零售新项目"派特鲜生"终究没能跑通模式。 据《第一财经》报道，派特鲜生在上海的10多家门店，已有7家显示停业。侯毅也表示，计划到今年12月中旬关闭所有线下门店，但会保留线上业务。 这距离侯毅高调创立这一宠物食品零售品牌，才过去不到9个月。 百店梦想 今年2月21日，侯毅宣布进军宠物食品零售领域，创立"派特鲜生"品牌，首店于2月22日开业。 根据他的宏伟计划，今年拟先在上海市场布局，开出100家门店，且结合线上线下共同发展，主打新零售、折扣化、零食量贩和人宠社交。 为了这一项目，侯毅不仅把微信头像更换为一只小狗，还在朋友圈发布招聘海报，全力投入宠物赛道。 火力全开下，派特鲜生在3月和4月，就在上海实现了10店联开。 一 凭借盒马创始人的背景和宠物行业的潜力，今年5月7日，"派特鲜生"宣布完成2500万美元的天使轮融资，创下近年来宠物行业天使轮融资新高。 当时"派特鲜生"表示，资金将用于大数据定制产品创新、建设供应链体系和门店精细化运营及拓展。 派特鲜生的商业模式，延续了侯毅擅长的"新零售"打法。 以长宁海粟广场店为 ...

Core Viewpoint - The Chinese pet market is experiencing rapid growth, with a compound annual growth rate (CAGR) of 13.3%, making it the fastest-growing pet market globally [3]. Group 1: Market Growth and Trends - Over the past six years, the compound growth rate of the Chinese pet industry has reached 10%, significantly outpacing the growth of retail sales [3]. - The rise of the post-00s generation is a new growth engine for the pet market, with an expected increase in pet ownership among this demographic to over 20 million by 2024, representing a year-on-year growth of 164% [3][6]. - The average annual spending per pet is currently 2,419 yuan, with a shift towards a "parenting-style" approach to pet ownership among the post-00s, leading to increased demand for personalized pet products and services [3]. Group 2: Investment and Innovation - The recent pet industry innovation investment conference in Wuhan attracted numerous investment institutions, indicating strong interest in the sector [3]. - Five pet companies presented at the conference, focusing on key areas such as pet healthcare, food, smart hardware, and service chains, showcasing innovation in the industry [6]. - The Chinese pet market is projected to exceed 300 billion yuan in 2024 and is expected to surpass 400 billion yuan by 2027, driven by economic growth, rising incomes, urbanization, demographic changes, and evolving consumer attitudes [6]. Group 3: Strategic Recommendations - Local companies are encouraged to focus on niche markets, continuously develop functional and high-end products, and establish technological barriers [7]. - With over 60% of the pet market being online, companies should leverage big data, AI, and social media to enhance operational efficiency and implement precise marketing strategies [8].

中宠股份今年以来股价涨58.59%，近5个交易日跌2.45%，近20日涨3.13%，近60日跌8.67%。 今年以来中宠股份已经1次登上龙虎榜，最近一次登上龙虎榜为6月6日，当日龙虎榜净买入-2673.30万 元；买入总计2.51亿元 ，占总成交额比23.81%；卖出总计2.78亿元 ，占总成交额比26.34%。 11月21日，中宠股份盘中下跌2.01%，截至10:23，报56.06元/股，成交5534.05万元，换手率0.32%，总 市值170.63亿元。 分红方面，中宠股份A股上市后累计派现3.22亿元。近三年，累计派现2.64亿元。 资金流向方面，主力资金净流出134.05万元，特大单买入0.00元，占比0.00%，卖出107.16万元，占比 1.94%；大单买入443.76万元，占比8.02%，卖出470.65万元，占比8.50%。 机构持仓方面，截止2025年9月30日，中宠股份十大流通股东中，香港中央结算有限公司位居第四大流 通股东，持股1432.28万股，相比上期减少700.92万股。东方红产业升级混合（000619）位居第九大流通 股东，持股179.29万股，为新进股东。申万菱信新动力混合A（ ...

Summary of the Conference Call on the Pet Food Industry Industry Overview - The pet economy in China has reached a scale of 155.7 billion yuan, with pet food occupying a core position, accounting for approximately 50% of the overall market. Pet staple food accounts for about 36%, indicating significant potential in the pet food market [1][2]. Key Insights and Arguments - Pet food is primarily divided into staple food, snacks, and health products, with staple food further segmented into dry and wet food. The future trend indicates that puffed food will remain mainstream, but baked food, prescription food, functional feed, and age-specific products will see rapid growth, suggesting a more diversified product structure [1][4]. - Online channels are the main battleground for the pet food market, with 57.7% of consumers choosing to purchase pet staple food online. Platforms like Taobao and Tmall account for over 50% of the market share, while Douyin and Xiaohongshu are suitable for new product promotion, highlighting the importance of online marketing [1][5]. Competitive Landscape - The market competition is stratified, with foreign brands dominating the high-end market, while domestic brands perform well in the mid-to-low-end market. Domestic brands are gradually replacing foreign brands by launching mid-to-high-end products to meet the demand for consumption upgrades [1][6]. - According to the Tmall 618 sales list, the market share of foreign brands has declined, while domestic brands have risen. Consumer preference for domestic brands has increased, with 35% and 33% of consumers preferring Chinese brands for cat and dog staple foods, respectively, reflecting a year-on-year increase of 6-7 percentage points [1][6]. Future Outlook - The overall scale of the pet economy is projected to reach 300 billion yuan in 2024, with a year-on-year growth of 7%. The cat and dog markets are expected to be 144.5 billion yuan and 155.7 billion yuan, respectively, with the cat market growing faster than the dog market [2]. - The trend of smaller family sizes and the desire for companionship are driving an increase in pet ownership and consumption upgrades. The average spending per pet is also showing a marginal upgrade trend, indicating that the pet economy, particularly the staple food segment, is likely to maintain high single-digit to double-digit growth [7]. Additional Important Points - The demand for mid-to-high-end pet food is expected to increase under the trend of refined feeding, providing ample development space for domestic brands. Companies should seize opportunities to enhance product quality and brand influence to meet market demands [3][7].

Core Viewpoint - Zhongchong Co., Ltd. has experienced a stock price increase of 66.93% year-to-date, indicating strong market performance in the pet food industry [1][2]. Company Overview - Zhongchong Co., Ltd. is located in Yantai, Shandong Province, established on January 18, 2002, and listed on August 21, 2017. The company primarily engages in the research, production, and sales of pet food for dogs and cats [1]. - The revenue composition of the company includes pet snacks (62.89%), pet staple food (32.21%), and pet supplies and others (4.90%) [1]. Financial Performance - For the period from January to September 2025, Zhongchong Co., Ltd. achieved an operating income of 3.86 billion yuan, representing a year-on-year growth of 21.05%. The net profit attributable to the parent company was 333 million yuan, reflecting an 18.21% increase year-on-year [2]. - The company has distributed a total of 322 million yuan in dividends since its A-share listing, with 264 million yuan distributed over the past three years [3]. Shareholder Information - As of October 20, 2025, the number of shareholders for Zhongchong Co., Ltd. was 43,000, a decrease of 3.09% from the previous period. The average circulating shares per person increased by 3.19% to 7,071 shares [2]. - Among the top ten circulating shareholders, Hong Kong Central Clearing Limited holds 14.32 million shares, a decrease of 7.01 million shares from the previous period. Dongfanghong Industrial Upgrade Mixed Fund is a new entrant among the top ten shareholders with 1.79 million shares [3].

Core Viewpoint - Yuanfei Pet's stock price increased by 5.16% to 23.85 CNY per share, with a total market capitalization of 4.553 billion CNY, indicating positive market sentiment towards the company [1] Company Overview - Yuanfei Pet Products Co., Ltd. was established on September 27, 2004, and went public on August 18, 2022. The company is located in Pingyang County, Zhejiang Province, and specializes in the research, production, and sales of pet supplies and pet snacks [1] - The revenue composition of Yuanfei Pet is as follows: pet snacks 52.09%, pet leashes 24.77%, pet food 9.79%, others 7.72%, and pet toys 5.64% [1] Fund Holdings - Tongtai Fund has a significant holding in Yuanfei Pet, with its Tongtai Huize Mixed A Fund (008050) holding 61,500 shares, accounting for 8.32% of the fund's net value, making it the fifth-largest holding [2] - The fund has reported a floating profit of approximately 72,000 CNY from this investment [2] Fund Manager Performance - The fund manager Ma Yi has a tenure of 11 years and 239 days, with the fund's total asset size at 2.718 billion CNY. The best return during his tenure is 45.09%, while the worst is -3.46% [3] - Co-manager Mai Jianpei has been in the role for 183 days, managing assets of 231 million CNY, with a best return of 21.52% and a worst return of -3.46% during his tenure [3]

Group 1 - The core viewpoint of the news is that Yuanfei Pet has seen a stock price increase of 5.16%, reaching 23.85 CNY per share, with a total market capitalization of 4.553 billion CNY [1] - Yuanfei Pet, established on September 27, 2004, specializes in the research, production, and sales of pet products and snacks, with revenue composition as follows: pet snacks 52.09%, pet leashes 24.77%, pet food 9.79%, others 7.72%, and pet toys 5.64% [1] Group 2 - According to data from the top ten holdings of funds, one fund under ICBC Credit Suisse holds a significant position in Yuanfei Pet, with 420,000 shares, accounting for 3.81% of the fund's net value [2] - The ICBC Consumer Service Mixed A Fund (481013) has achieved a year-to-date return of 19.35% and a one-year return of 13.12%, ranking 4575 out of 8219 and 4723 out of 8125 respectively [2] Group 3 - The fund manager of ICBC Consumer Service Mixed A Fund is Lin Meng, who has been in the position for 8 years and 20 days, with the fund's total asset size at 412 million CNY [3] - During Lin Meng's tenure, the best fund return was 64.79%, while the worst return was -3.45% [3]

Core Viewpoint - Petty Co. announced on November 7 that overall raw material prices have remained stable this year, with prices of poultry and meat by-products decreasing compared to the same period last year, positively impacting the cost of main grains and snacks [1] Group 1: Raw Material Prices - The company indicated that raw material prices are expected to remain stable next year based on current market information and supplier pricing [1] - The prices of poultry and meat by-products have decreased compared to last year, contributing to improved cost conditions for main grains and snacks [1] Group 2: Supplier Relationships - Petty Co. has established long-term partnerships with key suppliers, including annual framework agreements to lock in supply and price ranges [1] Group 3: Cost Optimization Strategies - The company is optimizing costs through various dimensions, including product structure, customer structure, target markets, procurement locations, and strategic reserves [1] - Efforts are being made to control costs and potentially offset some tariff impacts, while closely monitoring external variables such as exchange rate fluctuations and international logistics [1]

Core Insights - The company, established in 1998, has evolved into a pioneer in the Chinese pet food industry, focusing on high-end pet snacks and expanding internationally with production facilities in six countries [1] - The company aims to strengthen its brand presence domestically while accelerating overseas market expansion and maintaining traditional OEM business [1][2] - The pet food market in China is experiencing rapid growth, with the market size expected to reach 267 billion yuan by 2025, reflecting a compound annual growth rate of 15.5% [2] Company Strategy - The company is committed to building its own brands, focusing on the domestic market while expanding its global supply chain [1] - The brand matrix includes "WANPY," "TOPTREES," and "ZEAL," targeting both domestic and international mid-to-high-end markets [1] - The company plans to optimize its product structure by increasing the proportion of high-margin staple food products, which will enhance overall gross margin [2] Market Trends - The penetration rate of pet ownership in China has increased from 13% in 2019 to 22% in 2023, indicating significant growth potential compared to the 70% penetration rate in the U.S. [2] - The pet staple food revenue has seen substantial growth, rising from 6.36% of total revenue in 2020 to an expected 24.78% by 2024, contributing positively to the company's gross margin [2] Financial Projections - Revenue projections for the company are estimated at 55.33 billion yuan in 2025, 69.00 billion yuan in 2026, and 85.12 billion yuan in 2027, with year-on-year growth rates of 23.93%, 24.70%, and 23.37% respectively [3] - The net profit attributable to the parent company is projected to be 4.68 billion yuan in 2025, 5.88 billion yuan in 2026, and 7.24 billion yuan in 2027, with growth rates of 18.81%, 25.66%, and 23.18% respectively [3] - The current market valuation corresponds to price-to-earnings ratios of 37.6, 30.0, and 24.3 for the years 2025, 2026, and 2027 [3]

Investment Rating - The industry investment rating is "Outperform the Market" [85] Core Viewpoints - The pet food market is expected to grow steadily, with the market size reaching 300.2 billion yuan in 2024, a year-on-year increase of 7%. Pet staple food accounts for 36% of the pet economy [3][6] - The trend towards refined feeding is evident, with a growing preference for baked food and specialized diets among pet owners [3][38] - Online channels remain the primary battlefield for pet staple food, with 57.7% of pet owners choosing to purchase online [3][54] - Domestic brands are performing well, with a significant shift towards local brands as consumers show a preference for them over foreign brands [3][75] Summary by Sections Pet Staple Food: Core Track of the Pet Economy - The pet staple food segment is projected to maintain stable growth, driven by the increasing number of pet owners and the trend of treating pets as family members [3][20] - The pet market is expected to reach 404.2 billion yuan by 2027, with a CAGR of 10% from 2024 to 2027 [6] Products: Rapid Growth of Baked Food - Baked food is experiencing rapid growth, with a preference for refined feeding trends continuing among pet owners [3][42] - The preference for ordinary staple food is declining, while interest in specialized and prescription diets is increasing [3][48] Channels: Online Dominance - Online purchasing remains dominant, with major platforms like Taobao and JD.com leading the market [3][54] - Douyin is rapidly rising as a significant channel for pet food purchases, reflecting changing consumer behaviors [3][61] Competitive Landscape: Strong Performance of Domestic Brands - Domestic brands are increasingly capturing market share, particularly in the mid-range and low-end segments, as they offer competitive pricing and quality [3][72] - In 2024, 35% of consumers preferred domestic brands for cat food, reflecting a 7 percentage point increase year-on-year [3][75]