本文为节选内容 更多报告，关注公众号：大消费市场调研 中国宠物行业经历了从外资品牌主导到国货品牌崛起的深刻变革，国货品牌崛起历经多阶段。2015-2020 年在电商、社交媒体兴起的浪潮中，部分品牌抓 住电商快速发展的红利期和社交媒体流量红利，相继崛起。这一时期，社交媒体的互动性，为国货品牌提供了与消费者直接沟通的机会，也为品牌崛起奠 定了基础。国货品牌在宣传产品安全性、化解信任危机方面形成合力，成功赢得了消费者信任。在早期，国货品牌以高性价比产品填补价格带空白，渗透 进口品牌未覆盖客群。此外，国货品牌抓住产品升级的机遇，2016 年进口高端品牌普及了无谷鲜肉粮、冻干粮等原料升级的产品概念，但其价格高昂。 面对这一市场痛点，国货品牌则抓住机遇，借助代工厂鲜肉膨化粮的产能扩张与成本优势，以更优的价格完成了产品升级，填补中端市场。2020 年疫情 和外资品牌Petcurean go！的毒猫粮致死事件进一步推动了国货品牌的市场渗透。在这一系列内外部因素的推动下，国货品牌不仅成功改变了市场格局， 还为未来持续引领宠物行业的发展奠定了坚实基础。 1、搭乘电商与社交媒体快车 1.1.阶段一：电商快速发展的红利期 2010 ...

Core Viewpoint - The Chinese pet market is experiencing significant growth driven by increasing pet ownership and emotional consumption, leading to a shift towards customized and functional pet food tailored to different life stages and health needs [1][2]. Group 1: Market Overview - The pet economy in China is substantial and steadily growing, with a projected growth rate of over 10% year-on-year in 2024, and further acceleration expected in 2025 due to diversified service scenarios and health management upgrades [2]. - The number of pet cats has rapidly increased, surpassing dogs, with 71.53 million cats expected by 2024, while dog numbers remain stable [4]. Group 2: Pet Food Market - Domestic pet food brands dominate the mass market, with differentiation driven by product characteristics [6]. - The pet food market is seeing a trend towards wet food and freeze-dried options, with over half of pet owners feeding their pets canned or soft-packaged wet food [20][21]. Group 3: Pet Owner Demographics - A higher proportion of pet owners are women, primarily aged 26-35, residing in high-tier cities with stable incomes [8]. - Most pet owners are married with children, and many have one pet, indicating a trend towards single-pet households [9][11]. Group 4: Pet Care and Emotional Connection - Pet owners report a strong emotional bond with their pets, rating their feelings at an average of 9 out of 10, viewing pets as family members and companions [14]. - Despite challenges in pet care, owners maintain a responsible and accommodating attitude towards their pets [16]. Group 5: Nutritional Awareness - Pet owners prioritize nutrition and health, showing a high level of recognition for scientific and staged feeding practices [18]. - The demand for functional nutritional supplements is rising, with probiotics being the most popular choice among pet owners [24][25]. Group 6: Feeding Habits by Life Stage - For puppies and kittens, owners focus on providing balanced nutrition and disease prevention, with a preference for high-quality ingredients [30][32]. - Young adult pets require a higher intake of protein and regular exercise, with owners spending more on food and supplements [38][40]. - Senior pets need special dietary considerations, with a focus on easy-to-chew, low-calorie foods that support joint health and overall well-being [46][48]. Group 7: Purchasing Behavior - Pet owners tend to purchase food from online platforms and specialty stores, with a focus on promotions and nutritional content [34][42][50]. - The purchasing frequency and spending vary by life stage, with young adult pets leading to higher expenditures compared to puppies and senior pets [44][52].

源飞宠物 20250925 摘要 元飞宠物三季度预计收入同比增长 20%-30%，自主品牌皮卡普 8 月单 月销售额破千万，目标 3,000 万元，新品牌 Pocket House 试运行符合 预期，目标小几百万规模。 公司调整自主品牌策略，聚焦皮卡普，扩展至猫零食和主粮，提供一站 式采购，抓住中间价格带市场，通过多品类增加客户曝光度。主粮于 6 月下旬推出，预计 10 月中旬或 11 月放量爆发，目前占比 10%-15%。 元飞宠物重点布局抖音平台，降低拉新成本，全渠道铺设，未来将客户 转化至淘天系或京东等货架电商，实现品牌平稳发展。海外品牌虽有溢 价，但国内品牌竞争压力增大，公司希望以最短时间抓取最大市场份额。 代理业务旨在了解国内市场，促进自主品牌发展，目标 2.5-3 亿元，目 前顺利。未来三年维持现状，提高净利润 1-2 个百分点，支持自主品牌。 品牌策略调整为淘汰不合适品牌，专注于核心品牌，优化渠道独立运营。 员工持股减持为上市前老员工原始股，与当前股权激励无关。核心海外 产能集中在柬埔寨，预计 2026 年 6-7 月新增产能上线，主要集中于食 品线。8 月 19 日后部分客户希望公司承担部分关 ...

中国宠物行业处于成熟阶段的前夜，单宠消费量未来可能成为行业的主要驱动力。根据数据，当前中国单宠年食品消费额仍较低，2022年为38美元，对标日 本的256美元。随着养宠家庭渗透率提升及消费升级，国内养宠渗透率以及单宠消费水平仍有较大提升空间，行业市场规模增长可期。 本文节选自华经产业研究院发布的《2023年中国宠物食品行业发展现状及竞争格局分析，初期外资占据主导，近年国产替代明显「图」》，如需获取全文内 容，可进入华经情报网搜索查看。 我国宠物食品行业发展初期，海外成熟品牌率先进入国内市场，凭借品牌优势在国内市场占据有利地位，随着国产品牌的发力，国产品牌的影响力在逐步扩 散。数据显示2013年玛氏和雀巢凭借旗下品牌矩阵占据国内宠物（犬猫）食品市场25.5%的份额，国产品牌占前十公司仅36%；而2022年宠物（犬猫）食品 销售额前十公司内中国企业份额提升至16.4%，占前十公司的55%，且乖宝宠物以4.8%的份额占比超越雀巢跻身行业第二。 近几年，社会经济发展和城市化进程加速，出现社会老龄化、独居人群的增多等现象，使得民众开始寻求情感与精神的慰藉与寄托，而宠物具备缓解压力、 陪伴、社交等多种属性，逐步得到大众的 ...

Core Viewpoint - Yuanfei Pet experienced a decline of 5.24% on September 18, with a stock price of 23.70 CNY per share and a total market capitalization of 4.524 billion CNY [1] Company Overview - Yuanfei Pet was established on September 27, 2004, and went public on August 18, 2022. The company is located in Wenzhou, Zhejiang Province, and specializes in the research, production, and sales of pet products and pet snacks [1] - The revenue composition of Yuanfei Pet is as follows: pet snacks 52.09%, pet leashes 24.77%, pet food 9.79%, other products 7.72%, and pet toys 5.64% [1] Shareholder Information - According to data, Bosera Fund has a presence among the top ten circulating shareholders of Yuanfei Pet. The Bosera Third Industry Growth Mixed Fund (050008) entered the top ten shareholders in the second quarter, holding 903,500 shares, which accounts for 1.15% of the circulating shares [2] - The estimated floating loss for the fund today is approximately 1.1836 million CNY [2] Fund Performance - The Bosera Third Industry Growth Mixed Fund (050008) was established on April 12, 2007, with a current scale of 672 million CNY. Year-to-date, it has achieved a return of 24.71%, ranking 3734 out of 8172 in its category. Over the past year, it has returned 35.42%, ranking 4822 out of 7980 [2] - The fund manager, Yu Yue, has been in the position for 7 years and 85 days, with the best fund return during this period being 85.32% and the worst being -19.29% [3]

Group 1 - The core viewpoint of the news is the performance and market position of Guibao Pet Food, which saw a stock price increase of 5.22% to 98.51 CNY per share, with a total market capitalization of 39.408 billion CNY [1] - Guibao Pet Food was established on June 26, 2006, and went public on August 16, 2023. The company focuses on the research, production, and sales of pet food, with its main revenue sources being staple food (58.46%), snacks (40.17%), health products and supplies (0.97%), and others (0.40%) [1] - The trading volume for Guibao Pet Food reached 251 million CNY, with a turnover rate of 1.46% [1] Group 2 - Morgan Fund has a significant position in Guibao Pet Food, with its Morgan Safety Strategic Stock A fund holding 56,700 shares, accounting for 3.07% of the fund's net value, making it the eighth largest holding [2] - The Morgan Safety Strategic Stock A fund has seen a year-to-date return of 46.02% and a one-year return of 52.65%, ranking 596 out of 4222 and 1979 out of 3804 respectively in its category [2] - The fund manager, Chen Siyu, has been in charge for over 10 years, with the fund's total asset size at 1.657 billion CNY and a best return of 95.1% during his tenure [3]

Company Overview - Yuanfei Pet Products Co., Ltd. is located in Pingyang County, Zhejiang Province, and was established on September 27, 2004. The company went public on August 18, 2022. Its main business involves the research, production, and sales of pet supplies and pet snacks [1]. Business Composition - The revenue composition of Yuanfei Pet Products is as follows: pet snacks account for 52.09%, pet leashes 24.77%, pet food 9.79%, other products 7.72%, and pet toys 5.64% [1]. Stock Performance - On September 10, Yuanfei Pet's stock fell by 5.07%, trading at 27.36 CNY per share, with a total transaction volume of 123 million CNY and a turnover rate of 4.01%. The company's total market capitalization is 5.223 billion CNY [1]. Fund Holdings - Chang'an Fund has a significant holding in Yuanfei Pet Products through its Chang'an Xinyue Consumer Mixed A Fund (009958), which held 500,000 shares in the second quarter, representing 2.19% of the fund's net value. The estimated floating loss today is approximately 730,000 CNY [2]. Fund Performance - Chang'an Xinyue Consumer Mixed A Fund was established on September 18, 2020, with a current size of 350 million CNY. Year-to-date, it has achieved a return of 27.37%, ranking 2496 out of 8177 in its category. Over the past year, it has returned 54.87%, ranking 2269 out of 7982. Since inception, the fund has incurred a loss of 8.27% [2]. Fund Management - The fund manager of Chang'an Xinyue Consumer Mixed A is Xiao Jie, who has been in the position for 3 years and 216 days. The total asset size of the fund is 516 million CNY, with the best return during the tenure being 30.38% and the worst being -26.3% [3].

Core Viewpoint - Zhongchong Co., Ltd. has shown significant stock performance with a year-to-date increase of 65.91%, despite a recent slight decline in the last five trading days [1][2]. Financial Performance - For the first half of 2025, Zhongchong Co., Ltd. achieved a revenue of 2.432 billion yuan, representing a year-on-year growth of 24.32%. The net profit attributable to shareholders was 203 million yuan, reflecting a growth of 42.56% [2]. Stock Market Activity - As of September 8, Zhongchong's stock price was 58.65 yuan per share, with a market capitalization of 17.851 billion yuan. The stock experienced a trading volume of 1.23 billion yuan and a turnover rate of 0.70% [1]. - The company has seen a net inflow of main funds amounting to 5.3072 million yuan, with significant buying activity from large orders [1]. Shareholder Information - As of July 18, the number of shareholders for Zhongchong Co., Ltd. was 36,500, an increase of 7.63% from the previous period. The average number of circulating shares per shareholder decreased by 7.09% to 8,345 shares [2]. - The company has distributed a total of 322 million yuan in dividends since its A-share listing, with 264 million yuan distributed in the last three years [3]. Ownership Structure - As of June 30, 2025, Hong Kong Central Clearing Limited was the fourth-largest circulating shareholder, holding 21.332 million shares, an increase of 7.8111 million shares from the previous period. New shareholders include Shenyin Wanguo New Power Mixed A [3].

Core Viewpoint - The Chinese pet market is experiencing significant growth driven by increasing pet ownership and emotional consumption, leading to a shift towards customized and functional pet food tailored to different life stages and health needs [1][2]. Group 1: Market Overview - The pet economy in China is substantial and steadily growing, with a projected growth rate of over 10% year-on-year in 2024, and further acceleration expected in 2025 due to diversified service scenarios and health management [2]. - The number of pet cats has rapidly increased, surpassing dogs, with 71.53 million cats expected by 2024, while dog numbers remain stable [4]. Group 2: Pet Food Market - Domestic pet food brands dominate the mass market, with differentiated competition driven by product characteristics [6]. - The main types of pet food include wet food and dry food, with over 54.9% of pet owners feeding their pets wet food, reflecting a demand for high palatability and health [20][21]. Group 3: Pet Owner Demographics - The majority of pet owners are women aged 26-35, primarily residing in high-tier cities with stable incomes and higher education levels [8]. - Most pet owners are married with children, and many have one pet, indicating a trend towards single-pet households [9][11]. Group 4: Pet Owner Attitudes - Pet owners have a strong emotional connection with their pets, viewing them as family members and sources of joy, with an average emotional bond rating of 9 out of 10 [14]. - There is a high recognition of the importance of nutrition and health for pets, with many owners adopting scientific feeding practices based on their pets' life stages [18]. Group 5: Pet Nutrition Supplements - The demand for functional nutrition supplements is rising, with probiotics being the most popular choice among pet owners at 53% [24][25]. - Pet owners are increasingly focused on precise nutritional needs, moving from general supplementation to targeted functional products [24]. Group 6: Feeding Habits by Life Stage - For puppies and kittens, owners prioritize nutrition and disease prevention, with a preference for high-quality food options [30][32]. - Young adult pets require balanced nutrition and regular exercise, with owners spending more on food and supplements [38][40]. - Senior pets need special dietary considerations, with a focus on easy-to-digest foods and essential nutrients to maintain health [46][48].

Core Insights - The domestic pet industry is transitioning from scale expansion to quality competition, with brand building and diversified market layouts becoming key drivers of profitability [1][9] Group 1: Performance of Leading Companies - Several leading companies in the pet industry reported positive growth in their half-year results, with companies like Guibao Pet and Zhongchong Co. showing significant revenue and net profit increases [2][3] - Guibao Pet led with a revenue of 3.221 billion yuan, a year-on-year increase of 32.72%, and a net profit growth of 22.55% to 378 million yuan [2] - Zhongchong Co. achieved a net profit growth rate of 42.56%, reaching 203 million yuan, with revenue also increasing by 24.32% to 2.432 billion yuan [2] Group 2: Growth in Pet Food Segment - The pet food segment remains the core revenue growth area for leading companies, with Guibao Pet's pet food revenue reaching 1.883 billion yuan, a year-on-year increase of 57.09% [3] - Zhongchong Co.'s pet food revenue surged by 85.79% to 783 million yuan, while Yuanfei Pet reported a total revenue of 791 million yuan, with pet food business revenue growing by 55.39% [3] Group 3: Brand Building and Market Diversification - Companies are increasingly focusing on brand building, particularly their own brands, reflecting growing recognition of domestic pet brands among consumers [4] - Guibao Pet's self-owned brand business significantly contributed to its revenue growth, with its main brand "Maifudi" increasing market share from 2.4% to 6.2% from 2015 to 2024 [4] - Lusi Co. launched a new brand "Miaoguan" targeting high cost-performance products, while also enhancing its existing brand through innovation [4] Group 4: International Market Expansion - Leading companies are diversifying their market layouts by expanding into overseas markets to mitigate risks associated with single market fluctuations [5][6] - Zhongchong Co. reported a 17.61% year-on-year increase in overseas revenue to 1.575 billion yuan, accounting for 64.75% of total revenue [5] - Lusi Co. also saw overseas revenue growth of 19.25% to 246 million yuan, with plans to optimize production capacity and expand into international markets [6] Group 5: Performance Declines in Some Companies - Not all companies experienced growth; Petty Co. reported a revenue decline of 13.94% to 728 million yuan and a net profit drop of 19.23% to 79.1 million yuan [7] - Lusi Co. experienced revenue growth of 11.32% to 391 million yuan but saw a net profit decrease of 12.07% to 30.5 million yuan, attributed to declining sales prices [7] - Despite the decline, Petty Co. noted improvements in operational quality, with a focus on long-term advantages in product development and international supply chains [8]