Core Viewpoint - The competition in the television market is driven by price wars, with a focus on large screens, energy efficiency, and smart features, leading to structural upgrades in the industry [4][9]. Group 1: Market Trends - The television market is experiencing a price war, with significant price reductions observed, such as a 30% decrease in minimum prices compared to last year [6][11]. - The promotion of large-sized televisions (75 inches and above) is prominent, with brands like TCL, Hisense, and Xiaomi leading in sales [4][5]. - The introduction of high-efficiency televisions is becoming mainstream, with over 90% market share during the promotional period [7][9]. Group 2: Sales Performance - During the "6.18" sales event, the sales of large-screen televisions and artistic TVs saw a year-on-year increase of over 20 times [4]. - The overall sales revenue in the domestic television market is expected to grow by approximately 15% this year, driven by government subsidies [7][8]. - Some regions reported a 12.9% increase in television sales during the promotional period, while others showed average performance [4][5]. Group 3: Competitive Strategies - Major brands are focusing on product differentiation and quality improvements rather than solely competing on price [8][9]. - TCL is promoting a combination of government and corporate subsidies to boost sales and average prices, while also offering a range of products from 32 inches to 115 inches [8]. - Hisense is emphasizing the launch of new laser TVs and Mini LED televisions to attract consumers [9]. Group 4: Supply Chain Dynamics - Panel manufacturers are adopting a "production based on demand" strategy, shifting focus from scale competition to high-value products [10][11]. - The stability of liquid crystal panel prices is crucial for maintaining profitability in the television market, with potential challenges if sales do not meet expectations [11]. - Companies are advised to innovate in product offerings and avoid falling into aggressive price competition to stimulate consumer demand [11].