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预计贡献两百多万就业岗位 微短剧产业呈爆发式增长
值得一提的是,编剧与内容创作者是短剧扩张中增长最快的就业群体之一。红果短剧创作服务平台数据 显示,2025年1-9月,该平台编剧合作数量增长近9倍,体现出短剧产业在内容供给端的强烈需求。除了 直接就业,微短剧还通过"短剧+"模式辐射至餐饮、文旅、电商及出海服务等领域,形成了显著的就业 乘数效应。 热潮之下,隐忧亦不容忽视。在张丹丹看来,微短剧行业经历了一个从"内容治理"到"发展型培育"的过 程。2023年以来,相关部门持续加强对微短剧行业的规范治理,通过下架低俗、违规内容,明确审核责 任主体,推动行业逐步摆脱"野蛮生长"状态。 作为一名从学生时代就对影视行业充满热情的爱好者,北京大学全球健康发展研究院院长助理、助理研 究员蒋少翔在大学期间就尝试拍摄过多部微电影和横屏短片。"随着社会结构、人类生活习惯以及传播 媒介不断变化,影视形态也在持续演进。"他说,这种演进甚至超乎行业预料,"就像我的很多影视圈朋 友都未预料到,9∶16的竖屏格式竟会占据今天人们如此多的时间"。 微短剧受众结构开始不断拓宽。过去,微短剧的观众常被简单归类为"三保一哥",即保安、保洁、保姆 和快递小哥。不过,一位与会专家分享了自己最新的观察。 ...
设立省级微短剧发展资金,单项奖励最高300万元 河南真金白银打造微短剧产业高地
He Nan Ri Bao· 2025-12-20 23:27
2025年河南省微短剧青年人才专场招聘会吸引众多求职者。近年来,我省微短剧产业发展迅猛,既促进了就 业又拉动文旅消费升级。 记者 史长来 摄 时长短、节奏快、互动性强、传播迅速,微短剧产业有着乐观的市场预期,已成为数字文化产业新的增长 点。在这一蓬勃发展的领域,河南凭借微短剧制播量连续两年位居全国前三、占全国约四成产能的亮眼表 现,成为不可忽视的力量。 12月19日记者获悉,省政府办公厅近日印发《河南省支持微短剧产业高质量发展若干政策措施》(以下简称 《措施》),旨在通过一系列实质性、创新性扶持举措,全面推动我省微短剧产业提质升级,打造在全国具 有影响力、竞争力的微短剧产业高地。 《措施》围绕微短剧产业高质量发展的核心需求,从扶持内容创作传播、完善提升产业链条、强化配套服务 保障等方面提出15条举措,明确设立省级微短剧发展资金,条条涉及"真金白银",力求形成政策合力。"在省 级层面首次针对微短剧产业出台系统性、综合性支持政策,标志着我省在抢抓数字内容新机遇、布局文化消 费新业态方面迈出关键一步。"省发展改革委有关负责人说。 业内专家认为,这些举措将直接降低优质内容的创作成本和风险,引导创作者聚焦主题主线,深耕 ...
河南:对排名靠前微短剧播出平台建设运营单位一次性给予最高不超过300万元奖励
人民财讯12月19日电,12月19日,河南省政府办公厅发布《河南省支持微短剧产业高质量发展若干政策 措施》(简称《措施》),从扶持内容创作传播、完善提升产业链条等方面提出15条举措,推动河南微 短剧产业高质量发展,打造在全国具有影响力、竞争力的微短剧产业高地。《措施》提到,培育微短剧 播出平台。支持微短剧企业建设网络视听平台,整合优质资源做强微短剧播出业务,鼓励省内具有微短 剧播出资质的各类平台、主流媒体等开设精品微短剧播出专栏,根据微短剧平台内容质量、用户评价、 行业影响力等指标进行综合评价,对排名靠前的微短剧播出平台建设运营单位一次性给予最高不超过 300万元奖励。鼓励微短剧作品在本土网络视听平台播放,加快培育具有行业影响力的微短剧播出平 台。吸引微短剧平台企业在我省设立总部(区域总部)或职能型总部,支持省内媒体平台资源加强合 作,打造协同互补、错位竞争的微短剧宣发矩阵。 ...
法治护航 短剧向新 无锡锚定精品化赛道,打造微短剧产业高质量发展新生态
Yang Zi Wan Bao Wang· 2025-11-13 08:06
Core Insights - The conference held in Wuxi focused on the development and protection of the micro-short drama industry, aiming to promote its standardized, legal, high-quality, and sustainable growth [1][2] Policy Support - Wuxi is implementing a "1+N" policy framework to support the micro-short drama industry, with specific initiatives like the "Lake Bay Eighteen Articles" providing financial backing and a comprehensive support system for the entire production cycle [2] - The "Taihu Talent Plan" offers extensive policy benefits to cultural talent, enhancing the local ecosystem for the industry [2] Industry Collaboration - Significant partnerships were formed during the conference, including the establishment of the "Wuxi Report Hollywood Micro-Short Drama Base" in collaboration with Jiangsu Hollywood Cultural Group, building on previous successful projects [3] Content Quality - The focus on high-quality storytelling is seen as essential for the industry's transition from traffic-driven to quality-driven development, with initiatives like the "Encounter·Lihu" script competition launched to encourage quality content creation [4] - The integration of micro-short dramas with urban development and tourism is highlighted, with successful projects gaining significant viewership and engagement [4] Copyright Protection - The conference emphasized the importance of copyright protection for the sustainable development of the micro-short drama industry, with discussions on creating a comprehensive copyright protection system from rights confirmation to enforcement [5][6]
市政府第六十六次常务会议召开 传达学习习近平总书记重要讲话精神
Zheng Zhou Ri Bao· 2025-09-15 01:43
Group 1 - The meeting emphasized the importance of adhering to Xi Jinping's new era of socialism with Chinese characteristics and the need for effective implementation of the Party's ideological work regulations [1] - It highlighted the necessity of strengthening the awareness of the Chinese national community and promoting ethnic unity and progress [1] - The meeting underscored the importance of maintaining safety production standards and effectively managing natural disaster prevention [1] Group 2 - The meeting discussed the acceleration of high-quality development in the micro-short drama industry, advocating for innovation-driven approaches and the establishment of Zhengzhou as a "micro-short drama creation capital" [2] - It reviewed the "Zhengzhou Agricultural Industrialization Leading Enterprises Revitalization Action Plan (2025-2030)", focusing on enhancing industry leadership and supporting agricultural modernization [2] Group 3 - The meeting also addressed other matters, including the planning for the 2025 Autumn Consumption Month activities [3]