Core Insights - The micro-short drama industry in China is rapidly growing, with user numbers expected to reach 662 million by the end of 2024, accounting for nearly 60% of internet users, establishing a "three-legged" competitive landscape alongside long videos and theatrical films [2] - The market size for micro-short dramas is projected to reach 504 billion yuan in 2024, surpassing box office revenues, with estimates for 2025 ranging from 634.3 billion to 680 billion yuan, and potentially reaching 1 trillion yuan by 2027 [3] - The integration of AI in the micro-short drama industry is anticipated to enhance content creation and production efficiency, with AI agents expected to play a significant role in driving growth in emerging fields [4] Industry Strategies - Companies are focusing on four core strategies to enhance competitiveness: upgrading the entire industry chain for content quality, promoting "short drama+" industry integration, leveraging internet platform advantages through a combination of live streaming and short dramas, and expanding overseas to build brand influence [2] - The free market for micro-short dramas is expected to dominate, with projections indicating that by 2025, free content will account for approximately 66.3% of the market, while paid content will need to adopt a strategy of scarcity and differentiation to survive [3] Regulatory Environment - The micro-short drama market faces challenges such as low-quality content and chaotic pricing, prompting regulatory bodies to develop management guidelines to address these issues and support high-quality development [3] - Local governments are actively implementing policies to bolster the micro-short drama industry's growth, indicating a supportive regulatory environment [3] International Expansion - The overseas revenue for micro-short dramas reached $1.525 billion from January to August 2025, marking a year-on-year growth of 194.9%, highlighting the potential for further market expansion in regions like North America and Southeast Asia [4][5] - Future international strategies will be more refined, focusing on specific regional demands and opportunities for growth [5]