Core Viewpoint - The controversy surrounding the short drama "Kirin Sends Children" highlights significant issues within the short drama industry, including the prioritization of absurd content for attracting views over artistic value and the lack of effective regulatory oversight [1][2][3]. Industry Issues - The short drama industry is facing problems where creators focus on bizarre storylines to gain attention, neglecting the necessary value orientation in artistic creation [2]. - Production companies exhibit a "quick profit" mentality, emphasizing short-term gains without refining scripts or improving quality [2]. - There are regulatory and platform oversight gaps that fail to prevent the release of outrageous content, allowing negative creative trends to flourish [2]. Regulatory Environment - Following the tightening of regulatory policies, all platforms have removed "Kirin" from their offerings, indicating a shift towards stricter content control [2]. - The National Radio and Television Administration (NRTA) has categorized micro-short dramas based on investment amounts, leading to different levels of oversight [1]. - The NRTA's guidance aims to raise industry standards, with a focus on the diversification and quality of micro-short dramas [2]. Market Growth - The micro-short drama market in China is projected to reach a scale of 50.44 billion yuan in 2024, reflecting a year-on-year growth of 34.90% [3]. - By 2027, the market size is expected to exceed 100 billion yuan, necessitating collaborative efforts from producers, platforms, and regulatory bodies to ensure content quality [3].

预计到2027年，我国微短剧市场规模将超过1000亿元。 但同时，此次《麒麟》剧集的争议性内容也说明，在短剧庞大的数量基础下，微短剧内容仍存在平台监管不到位的情况。《中国微短剧行业发展白皮书 （2024）》预估，2024年我国微短剧市场规模达504.4亿元，同比增长34.90%。预计到2027年，我国微短剧市场规模将超过1000亿元。在此规模趋势下，微 短剧内容把控需要制作方、平台方、宣发侧，以及监管层多方共同努力。 这一乱象反映出短剧行业诸多问题。一方面，创作者为博眼以荒诞情节吸引流量，忽视文艺创作应有的价值导向。另一方面，制作方存在"赚快钱"思维，只 注重短期利益，不打磨剧本、不提升质量。同时，行业审核与平台监管机制存在漏洞，未能及时拦截这类离谱内容上线，纵容了不良创作倾向的发展。 目前，各平台均已将《麒麟》下架处理。一位行业人士对记者表示，短剧行业在监管政策收紧的趋势下，内容把控制度仍需更加成熟。自2020年12月国家广 播电视总局发布《关于网络影视剧中微短剧内容审核有关问题的通知》，到2024年11月，广电总局网络视听司针对"霸总"微短剧发布管理提示，微短剧多元 化、精品化的定位逐渐明确。当时即有短剧 ...