Group 1 - The short drama "Kirin Sends Son, Heaven Falls Happy Fortune" has faced significant controversy due to its absurd plot involving "one birth, ninety-nine children," leading to a rapid accumulation of over 40 million views within two days of its release [2][3] - The company behind the short drama, Jiaxing Jiuzhou Cultural Media Co., Ltd. (Jiuzhou Culture), has a history of content disputes, having been involved in ten intellectual property-related cases since 2023 [2][6] - Jiuzhou Culture was previously reprimanded by the National Radio and Television Administration (NRTA) for another short drama, "Big Shot, Your Daughter is Being Bullied by Her In-Laws," which was criticized for vulgar content and other violations [8][10] Group 2 - The NRTA has implemented a tiered review system for micro-dramas, categorizing them based on total investment and requiring different levels of approval for each category [3] - Jiuzhou Culture has taken immediate actions in response to the NRTA's guidance, including the complete removal of the problematic short drama "Big Shot" from all platforms and a temporary halt on new content releases for one week [9][10] - The company has also restructured its content review team and blacklisted the third-party producer involved in the controversial drama to prevent future issues [10]

Core Viewpoint - The absurd plot of the short drama "Kirin Sends Son, Heavenly Blessing," which features a character giving birth to 99 children, has sparked significant public criticism and led to its rapid removal from the platform, highlighting issues in content regulation and the industry's focus on sensationalism over quality [1][2][3]. Group 1: Industry Trends - The short drama industry is increasingly characterized by bizarre and extreme storylines, with a trend towards "audience capture" through sensational content, as evidenced by the rapid rise in viewership for "Kirin Sends Son" which garnered 45 million views in just two days [2][3][8]. - There is a growing phenomenon of "ugly competition" in the industry, where creators prioritize shocking content over quality storytelling, leading to a decline in the overall standard of productions [6][10]. Group 2: Content Regulation - The content review process for short dramas has come under scrutiny, particularly regarding the self-regulation practices of platforms that may lack adequate oversight, allowing controversial content to be aired without proper checks [3][10]. - Recent regulations from the National Radio and Television Administration indicate that platforms are responsible for content management, yet the loopholes in self-auditing have led to a proliferation of low-quality, sensationalist dramas [3][10]. Group 3: Audience Reaction - Audience sentiment is shifting from passive consumption to active criticism, with viewers expressing fatigue over repetitive and absurd storylines, indicating a potential market correction as they demand higher quality content [8][10]. - The backlash against "Kirin Sends Son" reflects a broader discontent with the industry's current trajectory, as viewers are increasingly seeking content that aligns with aesthetic values rather than mere shock value [7][8].

对于争议性内容，有网友评论调侃："短剧还是太超前了，女生已经敢一胎生99个了，孩子叠 在一起像盘肥牛卷。""一个敢编，一个敢演，一个敢播。" 全网下架前，《麒麟》主要在抖音、快手、微信等平台全网播出，记者搜索的截图页面显示， 三大平台均通过各自的审批备案号。经查，按照国家广播电视总局最新通知，不同微短剧按总 投资额度被分为三类，采取分类分层审核：投资额度在100万元以上的"重点微短剧"归广电总 局管理，30万元到100万元之间的"普通微短剧"归省级广电部门管理，30万元以下的"其他微短 剧"归平台管理。也因此出现同一剧集，不同播出平台显示各自审批备案号的情况。 2025.06. 16 本文字数：1126，阅读时长大约3分钟 作者 | 第一财经 吕倩 女子生娃一胎能生出99个孩子？6月16日，短剧《麒麟送子，天降喜福》（以下简称《麒 麟》）因相关情节引发争议，截至发稿，该剧集已被全网下架。 记者搜索发现，该剧集相关视频片段仍部分留存在网络端，涉及剧情包括女主意外怀孕，临盆 时出现麒麟踏云送子的超自然现象，最终该女子诞下99个孩子，全剧共68集。有数据显示该剧 在短视频平台累计播放量已经超过4500万次。 此前， ...