Core Insights - The "14th Five-Year Plan" period has seen explosive growth in the micro-short drama industry, with over 1,500 TV dramas, 3,500 animated series, and approximately 150,000 micro-short dramas produced [1][2] - The user base for micro-short dramas reached 696 million by July this year, with the market expected to exceed 50 billion yuan this year, building on last year's 50 billion yuan [1][2] - The National Radio and Television Administration (NRTA) is focusing on both promoting and regulating the industry to ensure healthy and stable development [1][2] Promotion of Development - The NRTA is enhancing topic guidance and creative support, leading to a richer variety of themes and higher production quality in micro-short dramas [2] - Initiatives like the "Micro-Short Drama+" action plan are being implemented to expand themes and empower various sectors through micro-short dramas [2] - Fourteen provinces have introduced supportive policies for micro-short drama development, promoting high-quality growth through resource integration and creative guidance [2] Regulatory Management - A classification and tiered management mechanism for micro-short dramas is being established, along with the formulation of a management regulation to provide legal support for the industry [2] - Ongoing special governance and regular supervision are in place to address violations promptly [2] - The NRTA is focusing on correcting issues raised by the public, such as inappropriate storylines and sensational titles [2] Future Directions - The future development of micro-short dramas will focus on three main directions: quality enhancement, mass accessibility, and internationalization [4] - The NRTA plans to strengthen creative guidance and optimize resource allocation to ensure high-quality content [2][4] - Encouraging international exchange and dissemination of micro-short dramas is a key focus, with over 300 Chinese micro-short dramas already available on overseas platforms [3]