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反诈短剧来了!《云端捕手》如何用“小剧情”守护“大安全”?
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-02 15:08
Core Viewpoint - The short drama "Cloud Catcher" aims to raise awareness about fraud prevention through storytelling, based on real cases from various platforms under Douyin Group, and is produced in collaboration with multiple organizations [1][4][10]. Group 1: Content and Format - "Cloud Catcher" consists of 62 episodes, each lasting 2 minutes, designed for mobile viewing, aligning with current audience habits [4][7]. - The series features a narrative involving a journalist and a cybersecurity expert who team up to combat fraud, highlighting various prevalent scams [1][4]. - The short drama format is characterized by its brevity, fast pace, and intense conflict, effectively capturing audience attention in a short time [4][7]. Group 2: Audience Engagement - The audience for micro-dramas spans various age groups, with 42.5% aged 18-30, 36.7% aged 40-59, and 15.8% aged 60 and above, indicating a growing interest among older demographics [7][17]. - Short dramas serve as an effective medium to educate audiences about fraud, particularly for those less familiar with online scams [7][8]. Group 3: Industry Trends - The micro-drama industry is transitioning from purely entertainment to a platform for social value, expanding content themes and innovative production models [8][17]. - The integration of mainstream media, platform institutions, and market forces creates a robust content production synergy, enhancing public safety education [10][17]. - The "Micro-drama +" initiative by the National Radio and Television Administration aims to guide the industry towards high-quality development, emphasizing social value alongside entertainment [17].