Core Insights - The micro-short drama industry is experiencing a surge in popularity during the summer, with a variety of high-quality productions being released, reflecting a trend towards premium content and emotional resonance [1][2][3] - The National Radio and Television Administration (NRTA) has issued management guidelines to ensure the healthy development of the micro-short drama sector, emphasizing the need for quality and cultural significance [2][3][4] Industry Trends - The NRTA has released two management notices in July, focusing on eliminating extreme and absurd character portrayals and ensuring historical accuracy in major themes, particularly in anti-Japanese war dramas [3][4] - Since October of the previous year, the NRTA has issued approximately seven management notices to regulate the micro-short drama market, addressing issues related to themes, technology, and content types [3][4] - The NRTA's management approach is characterized by a systematic thinking model that aims to promote ecological governance, encouraging high-quality productions while regulating market order [3][4][5] Creative Exploration - In response to policy guidance, the market has seen a wave of creative micro-short dramas that align with regulatory directions, showcasing innovative themes and content [5][6] - Notable examples include the sci-fi drama "I Work as a Contractor on the Moon," which has received support from the China National Space Administration, and "Ink Rhythm New Life," which focuses on the restoration of ancient paintings [5][6] Internet Platform Engagement - Internet platforms are actively participating in the micro-short drama sector, with initiatives like the "Fruit Burning Plan" from Hongguo Short Drama, which includes a diverse range of themes such as sci-fi, anti-fraud, and cultural heritage [7][8] - Platforms like iQIYI are also experimenting with various genres, indicating a proactive approach to content creation and audience engagement [7][8] Future Directions - The NRTA has outlined six major creative plans to guide micro-short drama production, focusing on themes like travel, legal education, and cultural heritage [8][9] - There is a call for internet platforms to deepen their involvement in customized content creation, ensuring that quality themes are not misused while leveraging their user insights and social value needs [9][10]