Company Overview - Taoyuan Village has announced its return through the Shanghai Liyuan store, which has reopened after being closed due to external factors [1] - The store's operating hours are from 07:00 to 21:00, and it had a trial operation period prior to the official announcement, offering an 8.8% discount on certain dishes [1] - The store has received over 40 reviews on public review platforms since its reopening [1] Product Offering and Pricing - The Liyuan store's menu features traditional items such as soy milk, oil sticks, and rice balls, with prices ranging from 8 to 22 yuan [1][2] - There are differences in product offerings and pricing between the Liyuan store and the Taizhou Road store, with some items priced lower at Liyuan [2] - The Liyuan store also offers additional products like Taiwanese snacks and lunch options, expanding its menu beyond breakfast [2] Market Context - The breakfast market in China is projected to grow significantly, with a market size of 1.8 trillion yuan in 2019 and an expected CAGR of 7.7% from 2020 to 2025 [3] - Traditional Chinese breakfast items remain popular, influenced by regional dietary habits [3] - Consumer preferences indicate a strong demand for quick and cost-effective breakfast options, with 94.2% of respondents spending under 10 yuan on breakfast [4] Consumer Behavior - Time constraints are a major factor affecting breakfast consumption, with 82.71% of respondents citing lack of time as a reason for skipping breakfast [4] - The average spending on breakfast at roadside stalls is low, with many consumers spending under 8 yuan [4] - The positioning of Taoyuan Village as a premium brand contrasts with the growing trend of cost-effective breakfast solutions, necessitating a strategic decision for the brand [4]