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桃园眷村官宣上海利园店回归,“快捷+性价比”仍为早餐场景核心诉求
Cai Jing Wang· 2025-07-11 09:29
时隔近一年半再度更新微信服务号,桃园眷村在最新推文中表示"好久不见","桃园眷村又回来了"。 近日,桃园眷村在服务号中官宣通过上海利园店回归,引发网友热议。据该店工作人员表示,上海利园店并非品牌立 足新址的拓展,而是此前由于外部因素影响关闭后,再次重新开业。 据大众点评商户页面,当前桃园眷村上海利园店营业时间为07:00-21:00。但早在品牌官宣回归的推文发布时间约两 周前,便有消费者打卡评价称,该店已开启试营业,且试营业期间另推出菜品8.8折活动。截至目前,桃园眷村利园店 在大众点评上评价已达40余条。 值得注意的是,老牌的"四大金刚"仍是利园店主打产品,据网友所摄店内菜单板图片,品牌单份豆浆、冰浆、米浆价 格主要集中在8至14元不等,"眷村安心油条"、"渣渣灰霜糖油条"分别为8元及10元,单个饭团按照口味区分则售价16 元至22元,饼系列产品主要在18元至25元区间内。 不过,该店的品类、定价与上海泰州路店存在些许差异。据桃园眷村总店小程序,堂食选择下泰州路店豆浆产品单价 最低为10元,且香肠葱蛋饭团、培根葱蛋饭团、芝麻油条甜饭团各为28元、22元、20元,而利园店的香肠葱蛋饭团、 培根葱蛋饭团、芝麻油 ...
“早餐界爱马仕”再出发 桃园眷村能否续写辉煌
Bei Jing Shang Bao· 2025-07-08 13:37
Core Viewpoint - Taoyuan Village, known as the "Hermès of breakfast," is making a comeback with a new store in Shanghai, facing challenges in balancing price and quality while catering to diverse consumer needs [1][5][7]. Company Summary - Taoyuan Village has opened a new store in Shanghai near the Natural History Museum subway station, maintaining its signature products like soy milk, fried dough sticks, and various types of pancakes and rice balls, while some prices have been reduced [3][4]. - The brand experienced rapid expansion around 2017, reaching a peak of over 40 stores, but faced significant decline, with only 4 stores remaining by early 2024 [1][7]. - The new Shanghai store features a more affordable pricing strategy compared to the original store, with some products priced lower, such as salty soy milk at 14 yuan and fried dough sticks with egg at 18 yuan [3][4]. Industry Summary - The breakfast market in China is large and growing, with increasing consumer preference for convenient and healthy options, presenting opportunities for food manufacturers and restaurant chains [8][9]. - Competition in the breakfast sector is intense, with many brands adopting low-price strategies and promotional offers to attract consumers [8]. - Consumer feedback indicates that there are still significant gaps in the breakfast market, such as limited variety and hygiene concerns, suggesting potential for growth despite the competitive landscape [9].
新华网财经观察|便利店:寻找生存坐标
Xin Hua Wang· 2025-06-16 07:14
新华网北京6月16日电(记者郭良、任禹西)从清晨的早餐咖啡,到午间便当,再到下班后的零食酒 饮,便利店与上班族的消费行为深度绑定。看似可观的客流量,让"开便利店实现财富自由"的想象在创 业者群体中不断发酵。 便利店虽小,但是规模和增速却不容小觑。中国连锁经营协会与毕马威中国联合公布的一组数字显示, 2023年全国便利店销售额达4248亿元,便利店门店规模达32万家。国家统计局数据显示,今年1—4月 份,限额以上零售业单位中便利店、专业店、超市、百货店和品牌专卖店零售额同比分别增长9.1%、 6.4%、5.2%、1.7%和1.4%。 从宏观层面来看,便利店行业无疑是零售行业增长的排头兵,但聚焦到微观的便利店,经营者正实实在 在地面对着营收压力。中国连锁经营协会公布的数据显示,2021年便利店单店单日销售额为5117元, 2024年已降至4634元。 追根究底,当行业陷入同质化困局,当即时零售、零食折扣店等新业态加速分流便利店的客群,当消费 者对商品品质与服务体验提出更高要求,便利店行业正面临拷问:作为舶来业态,如何在本土市场构建 不可替代的竞争力?对标国际成熟模式,本土化创新的突破口究竟在哪里? 同质化、跨界竞 ...
平价日料,正在狂奔
3 6 Ke· 2025-06-06 02:32
首店飙升!日料又支棱起来了 连续多年颓势下的日料,终于有了复苏的迹象。 今年一季度,日式料理首店热度回升,重返高位。赢商网数据显示:对比过往三年Q1首店数量占比TOP20业态,日式料理首店占比呈现"V"字型增长态 势。本季占比同比2024年飙升185.01%。 一大波日料品牌在国内市场继续发力首店。 日本知名的连锁平价烧鸟品牌「鸟贵族」于今年2 月,在上海杨浦区五角场万达广场开出内地首店。开业前,创始人还特意到店视察,店长表示力求从口 味到氛围1:1复原日本同款。据了解,该店开业后相当火爆,从下午4点开始排队。 ◎图源:大众点评App 3月,「京都御握丸」,其内地首店在深圳开业,靠着定价40元、比寿司还精致的招牌饭团,登上城市人气打卡榜前排;拥有近百年历史、主打 "整条鳗 鱼" 料理的「四代目菊川」则落地广州塔南广场;日式烤肉直营连锁餐饮品牌「极屋鮨牛」动作迅猛,在一季度短短 3 天内连开两家首店...... | 品牌 | 首席情况 | 品类 | 三年价 (元/人) | [ ] 片字 大同:X | | --- | --- | --- | --- | --- | | 极屋鮨牛 | 区域首店 | 烧肉 | 120 ...
“米荒”持续,日本连锁便利店推出用2023年收获大米制作的“陈年饭团”,引发争议
Huan Qiu Wang· 2025-06-04 04:58
Group 1 - Lawson Group announced the launch of "aged rice balls" made from rice harvested in 2023, priced lower than their regular rice balls [1][3] - The company has procured approximately two tons of aged rice and plans to offer several basic flavors at a price of around 120 yen (approximately 6 RMB) per serving [1] - The initiative has sparked controversy on social media, with users questioning the use of the term "aged rice" and expressing concerns about misleading marketing [3] Group 2 - Japan is experiencing a rice shortage, with the consumer price index for rice rising by 98.4% compared to the previous year, and the average price of a 5-kilogram bag reaching 4,268 yen (approximately 215 RMB), more than double the price from last year [3] - The influx of government reserve rice into the market has led to debates about rice quality, with concerns raised in the Japanese Diet regarding the safety and value of older stored rice [4]
便利店的减脂餐,吃完「10天胖5斤」?
36氪· 2025-05-27 14:06
以下文章来源于凤凰WEEKLY ,作者馍王 凤凰WEEKLY . 为什么无论如何精心计算热量,只要把用餐地点选在便利店,就必定会发胖? 一直被他视为战友的"便利店",怎么一到关键时刻就把他背刺了? 便利店,成就多少"疲劳肥"? 文 | 馍王 编辑 | 闫如意 来源| 凤凰WEEKLY(ID:phoenixweekly) 封面来源 | IC Photo 前段时间,编辑部的小k,学了一套"便利店减肥法"。 此后,每天在便利店精心配比减脂餐的他,在半个月内无痛长胖了5斤。 看着无数有共同遭遇的网友,小k心里纳闷: 有温度、有情感、有趣味的新媒体。 便利店对于都市打工人来说, 是一种什么样的存在? 盘儿亮条儿顺的朋友们都知道,在减肥过程中,"热量计算"是最重要的部分。 先估测出自己每日的基础代谢,再让摄入的能量低于这个基础代谢值。如果每天保持如此,即使体感上吃得再多,最终也一定会瘦下来。 可热量这东西就像黑匣子,你只知道它存在,但看不到它产生的过程。 看网上那些减肥博主们每次做饭前给食材一一称重的样子,还以为他们投资了实体黄金正在验货,繁琐程度让人望而却步。 所以,有没有这么一个地方,既能在吃饭时候看到热量还方便计算 ...
为什么打工人创业总是失败?因为你缺少这样的一万元
Sou Hu Cai Jing· 2025-05-17 03:25
1987年,北京前门大街飘起炸鸡香时,没人想到这间不到10平米的门店会成为中国餐饮业的里程碑。 创始人王大东面对油锅温度不稳定的难题,用一枚曲别针卡住温控阀——这个被同行嘲笑的"土办法",最终让炸鸡脆度稳定在一个绝佳的程度,也终于让自 己的月收入超过了3万元。 所谓商业的成功,不过是把这样的"曲别针"用对地方。 今天,无数创业者焦虑于"寻找风口"、"颠覆行业"、"万亿赛道",却很少有人能在一件小事上,坚持做出自己的价值。 Q ellife (1) 1995 (2) r 1322 nning n FOTOS ce 200 comp CONFEREN ffe aget . Alle and and 2019 50 steph .. pl SHE A 103KG Hak NORTER es of the Research and x 200 1 200 14 200 t Maria 2 - 4, 2 LAND HONE f - 12 35 TOTO (2019) and the 17 a 11 TOD CALL ( LA 2525 or 1.7.7.5 ir 十年后,这家照相馆成为当地的连锁网红店,单日预约量突破2 ...
郑州便利店为何多而不强?
3 6 Ke· 2025-05-16 00:11
Core Viewpoint - Zhengzhou's convenience store industry must strengthen supply chain resilience and innovate consumer scenarios to break through the challenges posed by "couple stores" and national brand competition [1][26]. Group 1: Industry Overview - Zhengzhou has a rich history in the convenience store sector, emerging as a commercial hub in the 1990s with brands like Sili Supermarket and Apollo Convenience Store [1]. - The convenience store landscape in Zhengzhou consists of local chains (e.g., Yuelai Yuexi, Fulujia), domestic leaders (e.g., Meiyijia, Tangjiu Convenience), and foreign brands (e.g., 7-ELEVEn) [1]. - The convenience store coverage density in Zhengzhou exceeds the national average, but it faces deep-rooted challenges in regional competition and growth momentum [1][3]. Group 2: Market Data - According to the China Chain Store & Franchise Association, Zhengzhou's convenience store per capita coverage is 5,807 people/store, better than the national average of 6,866 people/store, but ranks fourth among six provincial capitals in Central China [1][2]. - The convenience store development index in Zhengzhou grew by only 0.3% in 2024, a decrease of 4.25 percentage points from the previous year, dropping 16 places to 27th among 40 surveyed cities [3]. Group 3: Competitive Landscape - Local convenience store brands in Zhengzhou are perceived as "weak" despite a large number of stores, with limited expansion capabilities outside the province [3][10]. - The competition is intense, with brands like Yuelai Yuexi achieving over 1 billion yuan in annual sales and 7-ELEVEn setting a global single-day sales record upon opening in Zhengzhou [11][12]. - The lack of a dominant local brand with over a thousand stores contributes to a fragmented market where brands compete fiercely for locations and supply chain efficiency [10][14]. Group 4: Consumer Behavior and Trends - The convenience store sector in Zhengzhou is evolving, with brands focusing on stable consumer traffic locations such as subway stations and major commercial areas [14][18]. - There is a growing trend towards 24-hour operations, with Yuelai Yuexi leading in this area to stimulate the local "night economy" [18][19]. - The convenience stores are also working to cultivate consumer habits of relying on them for daily meals, leveraging Zhengzhou's status as a major food production area [19][21]. Group 5: Future Prospects - Zhengzhou's convenience store ecosystem has significant growth potential, supported by a large number of individual businesses and a high student population [22][24]. - The local market is characterized by a high number of individual operators, which poses a challenge to convenience stores in terms of competition for consumer spending [22][25]. - The industry is expected to continue evolving, with a focus on enhancing supply chain resilience and optimizing product offerings to meet consumer demands [25][26].
「月入10万」的摆摊主播,一半都凉了
36氪· 2025-05-07 00:08
以下文章来源于槽值 ,作者槽值小妹 槽值 . 网易文创旗下新情感消费品牌,倡导更有情调、有质感的生活方式。 毕竟钱不是大风刮来的, 也别是大风刮走的。 文 | 槽值小妹 来源| 槽值(ID: caozhi163) 封面来源 | Pixabay 最近还有谁没刷到 直播摆摊或摆摊Vlog视频吗? 不同于印象中靠 进货、卖货、赚差价 的传统摆摊形式,如今的直播里,每个摊子的已标配是 手机支架和打光灯。 摊主也不再埋头卖货或招揽顾客,而是一边热火朝天地忙着出单,一边见缝插针与直播间粉丝互动。 "摆摊能挣几个钱啊,狗都不——摆,必须摆,虽然累死累活,但月入几万不比打工强?" 一时间,直播摆摊界风起云涌,求入门的、教话术的、招学徒的……无数人梦想着加入学习,继而创业,走上人生巅峰。 在新的互联网语境里,摆摊创业已和直播、短视频经济"强强联合",前景可观。 殊不知, 当"地摊经济撞上短视频风口" 的词条铺天盖地时,新的流量炼金术已经诞生了。 直播摆摊新风口, 没看过的out了 "2025年了,只有傻子才会以为摆摊就只是单纯的进货摆摊。" 通常想知道什么是新风口赛道,看社交平台当下流行的创业攻略就能知道。 从年初的新中式,到 ...
人均覆盖率超日本?全国便利店中心不在北上广
Sou Hu Cai Jing· 2025-05-03 11:42
Core Insights - China has the highest number of convenience stores globally, totaling 321,000, but the per capita coverage is lower than that of South Korea and Japan, with one store serving an average of 4,441 people [1][2][3] - Major cities like Beijing and Shanghai have lower convenience store coverage compared to second and third-tier cities, with Beijing having one store for every 7,696 people, indicating a "convenience store desert" [1][9] - The density of convenience stores is higher in cities like Dongguan, which has the highest single-store population coverage at 2,048 people per store, while cities like Yichang have the lowest at 17,982 people per store [8][9] Market Dynamics - The leading convenience store brands in China are Meiyijia and Yijie, with 33,848 and 28,633 stores respectively, while international chains like Lawson and 7-Eleven have significantly fewer stores [7] - The operational costs in first-tier cities are high, making it challenging for convenience stores to thrive due to expensive rent and labor costs, which leads to a preference for opening in lower-cost second and third-tier cities [9] Consumer Behavior - Asian consumers have similar dietary preferences, making convenience store offerings like bento and rice balls popular, while American consumers prefer fast food options, which affects the types of products sold in convenience stores [4] - In China, convenience stores are not seen as primary shopping destinations but rather as supplementary options for busy lifestyles, which limits their market penetration compared to countries like Japan and South Korea [4][12] Future Outlook - The success of convenience stores in lower-tier cities raises the question of whether the next major brand could emerge from these less prominent locations, similar to how brands like Mixue Ice City have gained popularity [12][13] - The affordability and accessibility of convenience stores cater to everyday needs, suggesting that their growth potential remains strong in the context of evolving consumer habits [13]